

eSports
BEYOND EPIC opens digital seats for the fans
BEYOND EPIC series’ organizers have announced an integrated, real-time digital audience initiative. Up to 100 fans of the teams-participants will be able to support their favorite rosters by joining the live broadcast in Zoom.
Before each match, up to 100 fans will be able to access the “waiting room”. During the matches, the fans’ video feeds will be included in RuHub Studio’s live broadcast. By doing this, the organizers hope to both make the viewer’s experience more diverse and to give the fans a platform to support their favorite teams on a whole new level.
Epic Esports Events:
“Seeing how COVID-19 pandemic stopped the fans from supporting their favorite teams offline in real-time from their stadium seats, we came up with this solution. If the experiment proves successful, we’ll increase the amount of “seats” and make this option a regular experience of all EPIC brand series.”
About BEYOND EPIC series:
A tournament organizer Epic Esports Events and RuHub studio reveal BEYOND EPIC series scheduled for June 2020 in collaboration with Beyond the Summit, a North American esports production studio. The event will feature two divisions: Europe/CIS and China, with a combined prize pool of $250 000. The joint tournament combines the experience of the three leading esports studios to achieve the best esports show among the world’s leading regions.
BEYOND EPIC participants:
Europe/CIS
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Virtus.pro
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OG
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Ninjas in Pyjamas
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Team Liquid
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Nigma
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Team Secret
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Alliance
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FlyToMoon
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Team Unique
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B8
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ViKin.gg
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Team Empire
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China
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PSG.LGD
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Vici Gaming
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Royal Never Give Up
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CDEC Gaming
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Invictus Gaming
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Team Aster
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Sparking Arrow Gaming
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The event’s group stage in Europe and CIS is scheduled for 15th through 24th June, in China – 21st through 25th June. Europe/CIS playoffs are scheduled for 25th through 28th June with a prize pool of $200 000. The Chinese division will battle for the championship title and $50 000 on 26-28th June.
Beyond the Summit is a popular esports series organizer, media content creator, and esports streaming studio situated in Los Angeles, California. BTS is an internationally acclaimed esports studio that organizes more than 12 annual series which gather millions of viewers all over the world. Beyond The Summit is known for the premium quality of its content as well as preserving the earliest spirit of esports.
Epic Esports Events has garnered international fame following the conception of its flagship series, the EPICENTER, in 2016. Featuring the strongest esports athletes from all regions of the world, the EPICENTER gathers millions of viewers worldwide, its venues always packed to the brim during the grand finals. The organizers have claimed multiple prestigious awards such as EUBEA, Eventex, MarSpo, BISPO, BEMA, and Sport Leaders Awards.
Furthermore, Epic Esports Events is the organizer of the Epic League, a regular esports league based in CIS and Europe. Over the years, EEE has partnered with a plethora of brands to deliver the best international series experience: Parimatch League, MegaFon Winter Clash, Adrenaline Cyber League, KFC Battle, and others. Epic Esports Events is a member of ESforce holding.
RuHub is a key esports media content producer and the largest Russian-based esports studio in the world. The studio boasts best casters in the region, in-depth analytics, and high-quality broadcasts of all esports world spotlight, including Valve’s esports centerpiece The International.
RuHub studio has covered the most popular and viewed events such as Dota 2 and Fortnite World Championships, CS:GO, Rainbow Six series, and even show matches with Russia’s hockey national team stars.
Esports related streams of RuHub made the studio claim the title of the most popular Twitch channel in the world in May 2019. Furthermore, RuHub’s streams made it to the top-10 of the most-watched broadcast of the first half of 2019. RuHub Studio Dota 2 channel became the most popular Russian-based channel on Twitch in 2019. Another channel of RuHub Studio, this time in Counter-Strike: Global Offensive, claimed the second spot. RuHub is a member of ESforce esports holding.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
eSports
Stake strikes international esports partnership with Team Vitality

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Team Vitality is proud to unveil a landmark multi-year partnership with Stake, the world’s leading online casino and sportsbook platform, in a major seven-figure agreement.
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As the official international betting partner of Team Vitality’s Counter-Strike 2 roster, Stake will benefit from a comprehensive activation plan: prominent jersey placement, high-impact brand campaigns across social media, innovative content production, and exclusive access to players.
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Unveiled at IEM Cologne 2025, one of the most prestigious events on the Counter-Strike calendar, the partnership marks a new chapter in Stake’s ongoing expansion into esports. It also highlights the increasing appeal of the industry to global brands seeking visibility, high-value engagement, and premium positioning on the international stage.
Team Vitality today announces a major multi-year agreement with Stake, a global leader in the betting and gaming sector. Through this partnership, Stake becomes the official international partner of Team Vitality’s CS2 team, with the ambition of establishing a strong presence in the esports ecosystem. The two organisations will collaborate on exclusive content and bold creative activations. First stop: IEM Cologne, where the team will debut its new jersey featuring Stake’s branding at one of the most iconic events in competitive Counter-Strike.
With this collaboration, Team Vitality joins the ranks of established global sports such as Formula 1, MMA, and football, solidifying its place in the mainstream sports landscape and taking another step forward in the global recognition of esports.
STAKE JOINS FORCES WITH THE BEST TEAM IN THE WORLD
This alliance comes at a landmark moment for Team Vitality’s Counter-Strike 2 roster, which has made history this year by winning multiple consecutive titles, including the prestigious ESL Grand Slam and Blast Austin Major last month. Recognised as a global powerhouse in the CS2 scene, the team embodies a culture of bold ambition, elite performance, and the thrill of competition – values shared by Stake. This partnership brings together two brands that place intensity and excellence at the core of their identity.
Stake will play a key role in supporting the CS2 roster throughout the world’s most prominent international competitions. First, the brand will be featured across Team Vitality CS’s digital platforms. Second, the two brands will co-create premium content activations and provide fans with exclusive player access year-round. Lastly, Stake’s logo will appear on the front and left collarbone of the team’s official jersey.
PARTNERSHIP KICKS OFF IN COLOGNE
As the reigning champions of last year’s tournament, Team Vitality is launching this partnership at a pivotal moment in the competitive calendar. IEM Cologne is one of the most iconic and widely followed tournaments on the Counter-Strike circuit, with the 2024 edition attracting over one million viewers – making it the second most-watched CS event of the year.
This event gathers a passionate global audience and provides a powerful platform to associate Stake with the highest level of competition and emotion. It is a strategic opportunity to activate the partnership during a peak moment of tension, spectacle, and performance – creating a strong, authentic connection between the brand, the team, and Vitality fans worldwide.
“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights,” said Vas Roberts, co-CEO of Team Vitality.
“This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena,” said Akhil Sarin, Chief Marketing Officer at Stake.
The post Stake strikes international esports partnership with Team Vitality appeared first on European Gaming Industry News.
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