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Esports Players League Aims for Accelerated Growth with Esports During the Lockdown, Enters into a Strategic Partnership with Paytm First Games

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Esports Players League (ESPL), the new global esports tournament network and platform has entered into a strategic partnership with Paytm First Games, India’s leading gaming destination.

Paytm First Games is India’s fastest growing gaming destination and sees more than half a million daily active gamers on the platform, spending anywhere between 30 to 45 minutes per session. It has witnessed 200 percent growth in the last month, with over 75,000 new users joining the platform every day. Paytm First Games is the digital gaming platform of Gamepind Entertainment Private Limited, which is a joint venture between AGTech Holdings Limited and One97 Communications Limited, which is the parent company of India’s largest digital payments & financial services platform Paytm (valued at $17 billion).

With its strong position, Paytm First Games will introduce ESPL’s unique, mobile and online focussed tournaments to gaming enthusiasts in India. It will oversee the rollout of ESPL’s amateur esports platform in India and execute tournaments, acquire users, secure local sponsorship and partnership deals, and create local media content. ESPL will support Paytm First Games’ efforts by delivering the complete tech solution, global sponsorships, media deals, and winning esports strategy. The first ESPL season is scheduled from May to November 2020.

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ESPL’s tournaments platform is largely online focussed and is expected to gain traction in the current global COVID-19 pandemic situation that has forced more than 1 billion people to stay at home due to the various movement restrictions imposed by governments.

“India has over 300 million gamers and will roll out 5G connectivity in 2020, making the country a key market for ESPL’s rapidly expanding network of amateur esports tournaments that create a bedroom-to-champion pathway for online gamers,” said ESPL CEO Michael Broda. “We can’t think of a better-positioned partner than Paytm for our expansion into the highly-desirable Indian mobile gaming market.”

Sudhanshu Gupta, COO – Paytm First Games said, “As malls, movie theatres and popular hangout options shut down temporarily in the wake of the COVID-19 outbreak, online gaming is picking up as a popular option for stay at home entertainment. E-sporting is fast expanding its gamer base in India. Our partnership with ESPL focuses on grass-root amateur leagues and the mobile esports space. This partnership will help us to launch the unique esports tournaments in India that will further expand the online gaming landscape in India.”

ESPL is a global esports tournament platform provider focused on creating mobile and online ecosystems for amateur esports leagues globally. Through ESPL’s national franchise model, up-and-coming esports talents can easily participate in global competitions. By facilitating grassroots participation in what is a rapidly expanding market, ESPL has direct access and exposure to a large, valuable and often overlooked segment of the esports industry.

Phase one of ESPL’s global roll-out has yielded franchise partnership agreements in Southeast Asia and Latin America. ESPL also entered its first media partnership with eGG Network, the largest esports TV network in Southeast Asia and Australia that reaches approximately 100 million TV viewers. ESPL will announce additional key international partnerships soon.

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ESPL is co-founded by former eSports.com CEO Michael Broda, Kin Wai Lau, founder of iCandy Interactive Limited (ASX: ICI), and Datuk Azrin Bin Mohd Noor of behavioral data and technology firm Sedania Innovator Berhad. eSports.com is a leading global esports media company, and iCandy Interactive is a mobile game developer that serves a community of 350 million gamers.

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Fun88 Introduces T20 World Cup Special Offers

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Fun88, the leading online gaming and sports betting platform, announced an exclusive offer for cricket enthusiasts and sports betting fans. As the T20 World Cup heads into the semi-finals and finals, Fun88 is raising the stakes with an unbeatable promotion. Bet during these crucial matches and claim up to INR 1 Lakh Free Bonus. This offer is the best chance to boost the bankroll before the biggest cricket showdown of the year.

This exclusive offer aims to elevate the excitement of the T20 World Cup betting, allowing participants to enjoy the thrill of the semi-finals and finals while earning rewards.

Here’s how to grab this incredible bonus:

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Sign Up or Login at Fun88: New to Fun88? Register for a free account and join the cricket extravaganza. Existing players, get ready to show the inner champion.

Step 2: Place Bets: Throughout June, place bets on any cricket match to accumulate entries. The more bets placed, the higher the chances of winning a bigger bonus. If missed, don’t miss the upcoming T20 World Cup semi-finals and final matches.

Step 3: Claim the Reward: After July 1st, Fun88 will credit the free bonus directly to the main wallet, based on the Accumulated Bet Amount (1st – 30th June). Get ready to use it on the T20 World Cup matches.

This limited-time offer highlights Fun88’s commitment to enhancing the T20 World Cup experience for the passionate community. With a focus on providing a top-notch betting experience, this unique T20 Cricket World Cup promotion not only guarantees money but also adds an extra layer of excitement to the tournament.

The post Fun88 Introduces T20 World Cup Special Offers appeared first on European Gaming Industry News.

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OKTO Expands its Advanced OKTO.CASH Payment Service in India

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OKTO has announced the expansion of its revolutionary real-time cash-to-digital closed loop payment service, OKTO.CASH, into the Indian market. This strategic move marks a significant milestone in OKTO’s mission to transform payment experiences for both merchants and consumers globally.

With the introduction of OKTO.CASH in India, online merchants now have the capability to offer cash-to-digital payments at hundreds of thousands of locations across India, focusing also on small cities. The first e-merchant is already benefiting from this service, with many more expected to follow throughout the year.

OKTO.CASH is now accessible through an extensive network of over 100,000 retail points. The company plans to extend its reach to more than 500,000 retail points by the end of the year, ensuring wide availability for consumers to complete their closed-loop cash-to-digital OKTO.CASH transactions.

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OKTO has a locally based dedicated team to support this expansion, ensuring the best possible service and assistance.

“This expansion underscores our commitment to delivering superior payment experiences at every transaction and in every region that requires such services. We are dedicated to empowering online merchants with enhanced payment service offerings, aligning with our strategy of being a last-mile expert and helping online merchants acquire new consumers,” Björn Katerbau, Chief Distribution Officer at OKTO, said.

The post OKTO Expands its Advanced OKTO.CASH Payment Service in India appeared first on European Gaming Industry News.

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Gen.G Announces Partnership with LG U+

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Global esports organisation Gen.G Esports has announced a partnership with LG U+. The partnership comes on the heels of the two companies’ first collaboration to celebrate the 2023 LoL World Championship. The two companies will work closely together to strengthen fandom and innovate the customer experience. As part of the partnership, Gen.G Esports’ League of Legends pro team will feature the LG U+’s logo on their jerseys during the League of Legends Champions Korea (LCK) Summer season.

“We’re thrilled to be able to renew our partnership with LG U+ in such an innovative way. By leveraging all the data we’ve collected across our pro players and the thousands of students at the Gen.G Global Academy, we’re able to offer an even superior customer experience through our YOUR.GG data analytics platform to the millions of gamers that are customers of LG U+,” Arnold Hur, CEO of Gen.G Esports, said.

Through this partnership, the two companies will provide LG U+’s Uth members with a variety of members-only benefits, including a monthly subscription to Gen.G Crew and YOUR.GG player reports, to enrich their gaming experience.

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Fans will be able to interact directly with the League of Legends players who have led the teams to victory through the Gen.G Crew b.stage platform, as well as receive purchase tickets to fan zones at domestic fan meets and matches. Champion play analyses and player reports based on comparative data will also be provided through YOUR.GG, League of Legends data analytics service.

The post Gen.G Announces Partnership with LG U+ appeared first on European Gaming Industry News.

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