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NBA Players Go Head-to-Head in First-Ever “NBA 2K Players Tournament” on ESPN and ESPN2

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Brooklyn Nets’ Kevin Durant and Atlanta Hawks’ Trae Young among NBA players competing in NBA 2K20 tournament premiering April 3 on ESPN

 Winning player to select charity beneficiary to receive $100,000 donation in support of Coronavirus relief efforts

 

2K, the National Basketball Association (NBA), and the National Basketball Players Association (NBPA) today announced the “NBA 2K Players Tournament,” an NBA 2K20 gameplay tournament between 16 current NBA players. Beginning Friday, April 3 on ESPN and ESPN2, players – including top seeds Kevin Durant of the Brooklyn Nets and Trae Young of the Atlanta Hawks – will compete in a single-elimination, player-only tournament on Xbox One. The winner will be crowned the ultimate NBA 2K20 champion and select a charity beneficiary to receive a $100,000 donation from 2K, the NBA and the NBPA in support of ongoing coronavirus relief efforts.

“We’re thrilled to partner with the NBA and NBPA to bring basketball back to fans throughout the world and to help those in need during these uncertain times,” said Jason Argent, 2K Senior Vice President, Sports Strategy and Licensing. “Entertainment, especially sports, has the ability to bring communities together – including athletes, fans and families – and we hope that everyone will enjoy the tournament.”

“We are excited to tip off the first ‘NBA 2K Players Tournament’ in partnership with the NBPA and 2K, continuing an ongoing effort to stay connected with NBA fans around the world, while also giving back in this time of need,” said Matt Holt, NBA SVP of Global Partnerships.

“This tournament offers a unique opportunity for our players to compete with one another while also supporting their philanthropic efforts and engaging with their fans,” said Josh Goodstadt, EVP of Licensing for THINK450, the commercial arm of the NBPA. “We are excited to work with 2K and the NBA to bring this experience to life for the entire NBA community.”

Based on players’ seeding – which is determined first by NBA 2K rating, second by tenure – players will go head-to-head online in NBA 2K20. Prior to the tournament beginning, every player will choose eight of today’s NBA teams, each of which can only be used once. If a mirror match is set, the away team is awarded first choice of team. Rounds one and two will be single elimination, with the semifinals and finals running best of three.

Player Seeding*:

  1. Kevin Durant, Brooklyn Nets (96)
  2. Trae Young, Atlanta Hawks (90)
  3. Hassan Whiteside, Portland Trail Blazers (87)
  4. Donovan Mitchell, Utah Jazz (87)
  5. Devin Booker, Phoenix Suns (86)
  6. Andre Drummond, Cleveland Cavaliers (85)
  7. Zach LaVine, Chicago Bulls (85)
  8. Montrezl Harrell, LA Clippers (85)
  9. Domantas Sabonis, Indiana Pacers (85)
  10. Deandre Ayton, Phoenix Suns (85)
  11. DeMarcus Cousins (81)
  12. Michael Porter Jr., Denver Nuggets (81)
  13. Rui Hachimura, Washington Wizards (79)
  14. Patrick Beverley, LA Clippers (78)
  15. Harrison Barnes, Sacramento Kings (78)
  16. Derrick Jones Jr., Miami Heat (78)

*Participating players subject to change.

Tournament coverage begins April 3 at 7:00 p.m. ET on ESPN, with a matchup between Jones Jr. (16) and Durant (1) tipping off at 7:30 p.m. ET. Jones Jr. and Durant will each play as one of their pre-selected teams, with Jones Jr. choosing from the Boston Celtics, Brooklyn Nets, Dallas Mavericks, LA Clippers, Los Angeles Lakers, Miami Heat, Milwaukee Bucks and Philadelphia 76ers, and Durant choosing from the Brooklyn Nets, Chicago Bulls, Dallas Mavericks, Golden State Warriors, Houston Rockets, LA Clippers, Oklahoma City Thunder and Utah Jazz.

Additional matchups will air through April 12. Every tournament game will debut on either ESPN or ESPN2, while also streaming on the ESPN App and running on NBA.com, the NBA App, and 2K and NBA social channels including Twitter (@NBA2K, @NBA), Twitch (@NBA2K, @NBA), YouTube (@NBA2K, @NBA) and Facebook (@NBA2K, @NBA). Fans can follow NBA 2K, NBA and NBPA for tune-in information, game commentary and game highlights, and they can join the conversation with #NBA2KTourney.

Tune-In Schedule:

Round 1

Friday, April 3: ESPN

  • 7:00 p.m. – 7:30 p.m. ET: NBA 2K Players Tournament Preview Show
  • 7:30 p.m. – 8:30 p.m. ET: Derrick Jones Jr. (16) vs. Kevin Durant (1)

Friday, April 3: ESPN2, 8:30 p.m. – 11:30 p.m. ET

Sunday, April 5: ESPN2, 12:00 p.m. – 4:00 p.m. ET

Quarterfinals

Tuesday, April 7: ESPN2, 7:00 p.m. – 11:00 p.m. ET

Semifinals & Finals

Saturday, April 11: ESPN, Timing to be announced.

Developed by Visual Concepts, NBA 2K20 is rated E for Everyone by the ESRB. For more information on NBA 2K20, please visit https://nba.2k.com/2k20/, become a fan on Facebook, follow on Twitter and Instagram, or subscribe on YouTube.

2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

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See www.take2games.com/legal and www.take2games.com/privacy for additional details.

All trademarks and copyrights contained herein are the property of their respective holders.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products through our labels Rockstar Games, 2K, and Private Division, as well as Social Point, a leading developer of mobile games. Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union and Cloud Chamber. 2K’s portfolio currently includes the renowned BioShock®, Borderlands, Mafia and XCOM® franchises; NBA® 2K, the global phenomenon and highest rated* annual sports title for the current console generation; the critically acclaimed Sid Meier’s Civilization® series; the popular WWE® 2K and WWE® SuperCard franchises, as well as emerging properties NBA® 2K Playgrounds 2, Carnival Games and more. Additional information about 2K and its products may be found at 2k.com.

* According to 2008 – 2020 Metacritic.com

About NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

 

About the NBPA

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities and organizations around the world that seek to improve the lives of those in need.

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Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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2 days ago

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July 25, 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.

As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.

Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.

“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.

“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”

StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.

Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.

“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”

The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.

The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.

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Mirage Digital Announces Partnership with Team Liquid

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3 days ago

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July 24, 2025

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Mirage Digital, the next-generation content studio shaping the future of digital entertainment, announced a groundbreaking partnership with global eSports organization Team Liquid. With over 35 million social media followers across platforms, 100+ championship titles with its over 120+ players and content creators worldwide, Team Liquid is the highest earning eSports team in the world to launch a 24/7 live-streaming programming experience surrounding the fan-favorite World of Warcraft: Race to World First event.

Mirage has created a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams. The company helps its clients with repurposing, redistributing, licensing, and selling content across numerous platforms and territories. Resulting in over a million dollars for its eclectic roster of over 300 creators, the company leverages its extensive creator network and expertise in original content development, to redefine digital content syndication. Mirage Digital is bridging the gap between creators and enterprise opportunities by sourcing high-quality content from creators and repurposing it for expanded deal flow and pipeline of distribution across OTT and FAST platforms.

Team Liquid, coming off a championship win in March, is set to make history with its most ambitious Race to World First campaign yet, with live coverage kicking off in July. For the first time, the tournament and its surrounding content will be broadcast beyond Twitch to OTT and FAST audiences, expanding access for new and longtime fans alike.

“This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content. We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking in both parallels,” said Griffin Haddrill, Founder of Mirage Digital.

The multi-day broadcast includes full tournament coverage alongside exclusive behind-the-scenes content, player profiles, real-time strategy breakdowns, and each day’s highlights – providing an unprecedented level of access to Team Liquid’s journey and personalities within the event.

Team Liquid will bring its world-renowned Race to World First event to new audiences with a livestream on The Roku Channel in late August. Widely regarded as one of the most thrilling competitions in MMORPG gaming, Race to World First draws millions of global viewers eager to watch elite teams battle for supremacy in World of Warcraft. Known for pushing the boundaries of eSports entertainment, Team Liquid is once again innovating – this marks the first time the iconic event will be available via a dedicated OTT streaming platform, giving fans an even more immersive viewing experience.

“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives. All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning,” said Robin Bigge, Co-CEO of Mirage Digital.

“This is a historic evolution in how we bring eSports to the world. We’ve built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we’ve never done before—24/7, across every screen,” said Claire Hungate, President & COO of Team Liquid.

This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, a move that speaks to the maturation and crossover appeal of eSports for general audiences.

The post Mirage Digital Announces Partnership with Team Liquid appeared first on Gaming and Gambling Industry in the Americas.

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Mastercard Extends Partnership with Esports World Cup 2025

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2 weeks ago

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July 16, 2025

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The collaboration will introduce a range of immersive on-ground activations, Priceless Experiences and seamless payment solutions to enhance the fan journey 

The Esports World Cup Foundation (EWCF) announced the return of Mastercard as an official event supplier for the 2025 Esports World Cup, the world’s largest esports event, set to take place in Riyadh, Saudi Arabia, from July 7 to August 24. The renewed partnership underscores Mastercard’s continued commitment to elevating digital experiences, championing youth engagement, and supporting the Kingdom’s rapidly growing gaming ecosystem.

Through the collaboration with the Esports World Cup, Mastercard will introduce a range of immersive on-ground activations and seamless payment solutions designed to enhance the overall fan journey. This will include creating a bespoke version of the Mastercard Gamer Academy, where Mastercard, in collaboration with G2 Esports and Esports World Cup, designed a one-of-a-kind experience that will provide 10 successful applicants with the opportunity to be mentored by professionals on how they could pursue a career in esports. Further, fans can collect Priceless Points by interacting with the games and activities available at the Mastercard booth for the chance to win ultimate gaming gear that will be rewarded to the top scoring players. Further, there will be live appearances by G2 Esports players to be hosted as fireside chats to talk about areas like pro esports. The brand’s presence will emphasize the intersection of technology, gaming, and culture, anchored by initiatives that highlight and support local Saudi talent.

“Mastercard’s return as a partner reflects the Esports World Cup’s evolution from a tournament into a global cultural platform,” said Mohammed Al Nimer, Chief Commercial Officer, Esports World Cup Foundation. “Together, we’re creating impactful experiences that go beyond gameplay, uniting youth empowerment, digital inclusion, and immersive fan engagement. Mastercard’s focus on Priceless experiences and innovation makes them an ideal partner to help us inspire the next generation of gamers and connect with fans in meaningful and memorable ways.”

Saud Swar, Country Manager, Saudi Arabia, Bahrain, Jordan and other Levant, Mastercard added, “We are proud to deepen our partnership with the Esports World Cup Foundation as we continue to unlock the potential of gaming in the Kingdom. In line with Saudi Vision 2030, Mastercard is committed to connecting people to their passions, driving innovation, and inspiring the next generation. Our priceless experiences help empower youth, promote digital inclusion, and celebrate Saudi Arabia’s vibrant esports culture.”

This partnership builds on Mastercard’s long-standing global support for the gaming and esports industry, including its strategic sponsorship of Riot Games’ League of Legends and VALORANT. It reinforces Mastercard’s leadership in digital payments and its role in shaping future-facing experiences through youth engagement and innovation.

The 2025 Esports World Cup will host 25 tournaments across 24 game titles, bringing together over 2,000 elite players and 200 Clubs from more than 100 countries. With a record-breaking prize pool of over $70 million, the event will offer fans a comprehensive entertainment experience, from high-stakes competition and live music to anime cafés, retro arcades, cosplay showcases, and more, cementing Riyadh’s position as a global esports and entertainment hub.

The post Mastercard Extends Partnership with Esports World Cup 2025 appeared first on European Gaming Industry News.

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