eSports
NBA Players Go Head-to-Head in First-Ever “NBA 2K Players Tournament” on ESPN and ESPN2
Brooklyn Nets’ Kevin Durant and Atlanta Hawks’ Trae Young among NBA players competing in NBA 2K20 tournament premiering April 3 on ESPN
Winning player to select charity beneficiary to receive $100,000 donation in support of Coronavirus relief efforts
2K, the National Basketball Association (NBA), and the National Basketball Players Association (NBPA) today announced the “NBA 2K Players Tournament,” an NBA 2K20 gameplay tournament between 16 current NBA players. Beginning Friday, April 3 on ESPN and ESPN2, players – including top seeds Kevin Durant of the Brooklyn Nets and Trae Young of the Atlanta Hawks – will compete in a single-elimination, player-only tournament on Xbox One. The winner will be crowned the ultimate NBA 2K20 champion and select a charity beneficiary to receive a $100,000 donation from 2K, the NBA and the NBPA in support of ongoing coronavirus relief efforts.
“We’re thrilled to partner with the NBA and NBPA to bring basketball back to fans throughout the world and to help those in need during these uncertain times,” said Jason Argent, 2K Senior Vice President, Sports Strategy and Licensing. “Entertainment, especially sports, has the ability to bring communities together – including athletes, fans and families – and we hope that everyone will enjoy the tournament.”
“We are excited to tip off the first ‘NBA 2K Players Tournament’ in partnership with the NBPA and 2K, continuing an ongoing effort to stay connected with NBA fans around the world, while also giving back in this time of need,” said Matt Holt, NBA SVP of Global Partnerships.
“This tournament offers a unique opportunity for our players to compete with one another while also supporting their philanthropic efforts and engaging with their fans,” said Josh Goodstadt, EVP of Licensing for THINK450, the commercial arm of the NBPA. “We are excited to work with 2K and the NBA to bring this experience to life for the entire NBA community.”
Based on players’ seeding – which is determined first by NBA 2K rating, second by tenure – players will go head-to-head online in NBA 2K20. Prior to the tournament beginning, every player will choose eight of today’s NBA teams, each of which can only be used once. If a mirror match is set, the away team is awarded first choice of team. Rounds one and two will be single elimination, with the semifinals and finals running best of three.
Player Seeding*:
- Kevin Durant, Brooklyn Nets (96)
- Trae Young, Atlanta Hawks (90)
- Hassan Whiteside, Portland Trail Blazers (87)
- Donovan Mitchell, Utah Jazz (87)
- Devin Booker, Phoenix Suns (86)
- Andre Drummond, Cleveland Cavaliers (85)
- Zach LaVine, Chicago Bulls (85)
- Montrezl Harrell, LA Clippers (85)
- Domantas Sabonis, Indiana Pacers (85)
- Deandre Ayton, Phoenix Suns (85)
- DeMarcus Cousins (81)
- Michael Porter Jr., Denver Nuggets (81)
- Rui Hachimura, Washington Wizards (79)
- Patrick Beverley, LA Clippers (78)
- Harrison Barnes, Sacramento Kings (78)
- Derrick Jones Jr., Miami Heat (78)
*Participating players subject to change.
Tournament coverage begins April 3 at 7:00 p.m. ET on ESPN, with a matchup between Jones Jr. (16) and Durant (1) tipping off at 7:30 p.m. ET. Jones Jr. and Durant will each play as one of their pre-selected teams, with Jones Jr. choosing from the Boston Celtics, Brooklyn Nets, Dallas Mavericks, LA Clippers, Los Angeles Lakers, Miami Heat, Milwaukee Bucks and Philadelphia 76ers, and Durant choosing from the Brooklyn Nets, Chicago Bulls, Dallas Mavericks, Golden State Warriors, Houston Rockets, LA Clippers, Oklahoma City Thunder and Utah Jazz.
Additional matchups will air through April 12. Every tournament game will debut on either ESPN or ESPN2, while also streaming on the ESPN App and running on NBA.com, the NBA App, and 2K and NBA social channels including Twitter (@NBA2K, @NBA), Twitch (@NBA2K, @NBA), YouTube (@NBA2K, @NBA) and Facebook (@NBA2K, @NBA). Fans can follow NBA 2K, NBA and NBPA for tune-in information, game commentary and game highlights, and they can join the conversation with #NBA2KTourney.
Tune-In Schedule:
Round 1
Friday, April 3: ESPN
- 7:00 p.m. – 7:30 p.m. ET: NBA 2K Players Tournament Preview Show
- 7:30 p.m. – 8:30 p.m. ET: Derrick Jones Jr. (16) vs. Kevin Durant (1)
Friday, April 3: ESPN2, 8:30 p.m. – 11:30 p.m. ET
Sunday, April 5: ESPN2, 12:00 p.m. – 4:00 p.m. ET
Quarterfinals
Tuesday, April 7: ESPN2, 7:00 p.m. – 11:00 p.m. ET
Semifinals & Finals
Saturday, April 11: ESPN, Timing to be announced.
Developed by Visual Concepts, NBA 2K20 is rated E for Everyone by the ESRB. For more information on NBA 2K20, please visit https://nba.2k.com/2k20/, become a fan on Facebook, follow on Twitter and Instagram, or subscribe on YouTube.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
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About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products through our labels Rockstar Games, 2K, and Private Division, as well as Social Point, a leading developer of mobile games. Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union and Cloud Chamber. 2K’s portfolio currently includes the renowned BioShock®, Borderlands
* According to 2008 – 2020 Metacritic.com
About NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About the NBPA
The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.
The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.
Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities and organizations around the world that seek to improve the lives of those in need.
Abios, a global leader in esports data and odds provision, has appointed Rasmus Schmidt Christensen, formerly of Danish operator Danske Spil, as the company’s new Head of Odds Operations.
With a background in betting analytics, Schmidt Christensen is a seasoned industry veteran with a wealth of experience in esports and sports betting, spending nearly eight years improving the esports vertical at Danske Spil. Beginning his industry journey as a sports trader at the Danish betting operator, Schmidt Christensen gradually assumed more responsibility over the esports segment, ultimately taking charge of the vertical as an Esports Product Specialist.
The role allowed him to work closely with product, marketing and customer-focused teams, creating a comprehensive esports strategy for the operator. He used customer feedback to ensure the product met customer demands and ensured Danske Spil offered innovative product features early on, including player propositions.
As Head of Odds Operations, a newly created role at Abios, Schmidt Christensen will strengthen the Abios team by providing expertise in esports from Denmark, which has long been the home of Counter-Strike. Combining his knowledge of what esports fans want and product development, he will act as a bridge between trading and Abios’ automated odds setting, creating the ultimate end product for end users.
Anton Janér, Managing Director of Abios, said: “Esports is a fast-growing segment within online sports betting. For sportsbooks to stay competitive in the area, working with people who truly understand esports is paramount.
“At Abios, we’ve historically been in the fortunate position to attract people with strong esports expertise. Rasmus is no different, having spent significant time at Danske Spil improving their esports vertical. We’re thrilled to have him on board and look forward to seeing him taking our offering to the next level.”
Rasmus Schmidt Christensen, Head of Odds Operations, said: “Having worked in esports for years, I’m thrilled to join the Abios team. As they’re building new and exciting products on top of best-in-class data and modelling, Abios is at a very exciting growth stage. I’m happy to be part of the next step in that journey.”
The post Abios Welcomes Rasmus Schmidt Christensen as New Head of Odds Operations appeared first on European Gaming Industry News.
The Esports World Cup Foundation (“EWCF”) is pleased to announce it has joined forces with Pepsi for a strategic partnership which will see both parties collaborate to level up experiences for fans at the inaugural Esports World Cup (“EWC”) this summer in Riyadh, Saudi Arabia. As a strategic founding partner committing to a multi-year deal, Pepsi will further build on its commitment to helping unite the realms of sports, entertainment, and esports.
Centered around co-creating unmissable moments, Pepsi and the EWCF will work together to provide fans with exciting activations to elevate the esports landscape in Saudi Arabia and cement the Esports World Cup as a truly memorable event. Fans can expect interactive and immersive experiences such as the Rockstar Bar, where they can get energized with a selection of drinks and spend time in between matches in the karaoke box. In addition, Pepsi is the naming partner of the Falcons venue, called “Falcons HQ by Pepsi”.
“We are proud to partner with such an iconic brand in Pepsi to energize fans for a memorable summer at the Esports World Cup,” said Pepsi Representative “Fans are truly what bring esports events to life, and it’s great to work alongside Pepsi who shares in our vision and commitment to elevating their experiences. ”
Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.
The post Pepsi To Energize Esports World Cup In New Partnership appeared first on European Gaming Industry News.
Global esports organisation Gen.G Esports has announced a partnership with LG U+. The partnership comes on the heels of the two companies’ first collaboration to celebrate the 2023 LoL World Championship. The two companies will work closely together to strengthen fandom and innovate the customer experience. As part of the partnership, Gen.G Esports’ League of Legends pro team will feature the LG U+’s logo on their jerseys during the League of Legends Champions Korea (LCK) Summer season.
“We’re thrilled to be able to renew our partnership with LG U+ in such an innovative way. By leveraging all the data we’ve collected across our pro players and the thousands of students at the Gen.G Global Academy, we’re able to offer an even superior customer experience through our YOUR.GG data analytics platform to the millions of gamers that are customers of LG U+,” Arnold Hur, CEO of Gen.G Esports, said.
Through this partnership, the two companies will provide LG U+’s Uth members with a variety of members-only benefits, including a monthly subscription to Gen.G Crew and YOUR.GG player reports, to enrich their gaming experience.
Fans will be able to interact directly with the League of Legends players who have led the teams to victory through the Gen.G Crew b.stage platform, as well as receive purchase tickets to fan zones at domestic fan meets and matches. Champion play analyses and player reports based on comparative data will also be provided through YOUR.GG, League of Legends data analytics service.
The post Gen.G Announces Partnership with LG U+ appeared first on European Gaming Industry News.
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