

eSports
NBA Players Go Head-to-Head in First-Ever “NBA 2K Players Tournament” on ESPN and ESPN2
Brooklyn Nets’ Kevin Durant and Atlanta Hawks’ Trae Young among NBA players competing in NBA 2K20 tournament premiering April 3 on ESPN
Winning player to select charity beneficiary to receive $100,000 donation in support of Coronavirus relief efforts
2K, the National Basketball Association (NBA), and the National Basketball Players Association (NBPA) today announced the “NBA 2K Players Tournament,” an NBA 2K20 gameplay tournament between 16 current NBA players. Beginning Friday, April 3 on ESPN and ESPN2, players – including top seeds Kevin Durant of the Brooklyn Nets and Trae Young of the Atlanta Hawks – will compete in a single-elimination, player-only tournament on Xbox One. The winner will be crowned the ultimate NBA 2K20 champion and select a charity beneficiary to receive a $100,000 donation from 2K, the NBA and the NBPA in support of ongoing coronavirus relief efforts.
“We’re thrilled to partner with the NBA and NBPA to bring basketball back to fans throughout the world and to help those in need during these uncertain times,” said Jason Argent, 2K Senior Vice President, Sports Strategy and Licensing. “Entertainment, especially sports, has the ability to bring communities together – including athletes, fans and families – and we hope that everyone will enjoy the tournament.”
“We are excited to tip off the first ‘NBA 2K Players Tournament’ in partnership with the NBPA and 2K, continuing an ongoing effort to stay connected with NBA fans around the world, while also giving back in this time of need,” said Matt Holt, NBA SVP of Global Partnerships.
“This tournament offers a unique opportunity for our players to compete with one another while also supporting their philanthropic efforts and engaging with their fans,” said Josh Goodstadt, EVP of Licensing for THINK450, the commercial arm of the NBPA. “We are excited to work with 2K and the NBA to bring this experience to life for the entire NBA community.”
Based on players’ seeding – which is determined first by NBA 2K rating, second by tenure – players will go head-to-head online in NBA 2K20. Prior to the tournament beginning, every player will choose eight of today’s NBA teams, each of which can only be used once. If a mirror match is set, the away team is awarded first choice of team. Rounds one and two will be single elimination, with the semifinals and finals running best of three.
Player Seeding*:
- Kevin Durant, Brooklyn Nets (96)
- Trae Young, Atlanta Hawks (90)
- Hassan Whiteside, Portland Trail Blazers (87)
- Donovan Mitchell, Utah Jazz (87)
- Devin Booker, Phoenix Suns (86)
- Andre Drummond, Cleveland Cavaliers (85)
- Zach LaVine, Chicago Bulls (85)
- Montrezl Harrell, LA Clippers (85)
- Domantas Sabonis, Indiana Pacers (85)
- Deandre Ayton, Phoenix Suns (85)
- DeMarcus Cousins (81)
- Michael Porter Jr., Denver Nuggets (81)
- Rui Hachimura, Washington Wizards (79)
- Patrick Beverley, LA Clippers (78)
- Harrison Barnes, Sacramento Kings (78)
- Derrick Jones Jr., Miami Heat (78)
*Participating players subject to change.
Tournament coverage begins April 3 at 7:00 p.m. ET on ESPN, with a matchup between Jones Jr. (16) and Durant (1) tipping off at 7:30 p.m. ET. Jones Jr. and Durant will each play as one of their pre-selected teams, with Jones Jr. choosing from the Boston Celtics, Brooklyn Nets, Dallas Mavericks, LA Clippers, Los Angeles Lakers, Miami Heat, Milwaukee Bucks and Philadelphia 76ers, and Durant choosing from the Brooklyn Nets, Chicago Bulls, Dallas Mavericks, Golden State Warriors, Houston Rockets, LA Clippers, Oklahoma City Thunder and Utah Jazz.
Additional matchups will air through April 12. Every tournament game will debut on either ESPN or ESPN2, while also streaming on the ESPN App and running on NBA.com, the NBA App, and 2K and NBA social channels including Twitter (@NBA2K, @NBA), Twitch (@NBA2K, @NBA), YouTube (@NBA2K, @NBA) and Facebook (@NBA2K, @NBA). Fans can follow NBA 2K, NBA and NBPA for tune-in information, game commentary and game highlights, and they can join the conversation with #NBA2KTourney.
Tune-In Schedule:
Round 1
Friday, April 3: ESPN
- 7:00 p.m. – 7:30 p.m. ET: NBA 2K Players Tournament Preview Show
- 7:30 p.m. – 8:30 p.m. ET: Derrick Jones Jr. (16) vs. Kevin Durant (1)
Friday, April 3: ESPN2, 8:30 p.m. – 11:30 p.m. ET
Sunday, April 5: ESPN2, 12:00 p.m. – 4:00 p.m. ET
Quarterfinals
Tuesday, April 7: ESPN2, 7:00 p.m. – 11:00 p.m. ET
Semifinals & Finals
Saturday, April 11: ESPN, Timing to be announced.
Developed by Visual Concepts, NBA 2K20 is rated E for Everyone by the ESRB. For more information on NBA 2K20, please visit https://nba.2k.com/2k20/, become a fan on Facebook, follow on Twitter and Instagram, or subscribe on YouTube.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
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See www.take2games.com/legal and www.take2games.com/privacy for additional details.
All trademarks and copyrights contained herein are the property of their respective holders.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products through our labels Rockstar Games, 2K, and Private Division, as well as Social Point, a leading developer of mobile games. Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union and Cloud Chamber. 2K’s portfolio currently includes the renowned BioShock®, Borderlands
* According to 2008 – 2020 Metacritic.com
About NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About the NBPA
The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.
The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.
Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities and organizations around the world that seek to improve the lives of those in need.
eSports
Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions

Lenovo’s Legion premium gaming brand joins the world’s largest esports event to fuel elite performance and elevate the fan experience through world-class hardware
The Esports World Cup Foundation (EWCF) and Lenovo, announced a partnership to make Lenovo’s Legion brand of gaming devices the Official PC & Gaming Hardware partner of the Esports World Cup 2025 (EWC). Lenovo Legion is the one of the world’s leading gaming ecosystem brands, and will be bring its relentless commitment to innovation and performance to the global stage, empowering EWC athletes to compete at their highest level.
From training rooms to tournament zones, EWC athletes will be equipped with Lenovo Legion Towers, Lenovo Legion laptops, and peripherals – built for elite esports play with advanced thermal systems, high-performance silicon, high refresh-rate displays and low latency keyboards and mice that meet the demands of top-level competition.
Key models such as the Legion Tower 7i and Legion Tower 5i will feature across the event’s player infrastructure, delivering the reliability and power needed to perform under the intense pressure of elite competition. Designed for esports, both towers offer expansive I/O for a complete gaming setup and Legion Coldfront: Liquid cooling thermal solutions. The Legion Tower 7i boasts advanced cooling and an NVIDIA® GeForce RTX™ 5080 Desktop GPU for the extreme performance that top-tier esports athletes rely on, while the Legion Tower 5i pairs intelligent cooling with the RTX 5070 Ti Desktop GPU to deliver focused, winning gameplay.
EWC will also feature Legion Pro 7i laptops to give attendees the full Lenovo Legion experience. Legion laptops untether elite-level gaming experiences from the desk, allowing gamers to win anywhere they find themselves in competition for the top spot with up to NVIDIA GeForce RTX 5090 Laptop GPUs and Legion Coldfront: Vapor thermal systems, allowing the laptop to deliver up to 250W TDP that brings the most demanding games to life on the 16” PureSight OLED display.
“We’re building the Esports World Cup to set a new global standard — in both competition and the technology behind it,” said Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation. “Lenovo’s Legion brand understands what elite players need: speed, efficiency, and reliability under pressure. These machines deliver the competitive edge required on the world’s biggest stage, and together we’re pushing the limits of performance — while delivering an experience that meets the expectations of athletes, fans, and the future of global esports.”
“Lenovo Legion equips gamers around the world with outstanding devices to help them achieve their goals and reach their impossible,” said Volker Düring, VP, PC Gaming Business, Lenovo. “The Esports World Cup is the ultimate forum for the world’s best gamers to showcase their mettle and emerge at the top of the world leaderboards, and when the best gamers compete on Lenovo Legion devices, anything is possible.”
As part of the partnership, Lenovo’s Legion branding will appear across EWC’s global broadcast, digital content, and onsite experiences, including fully equipped festival zones with PCs, gear, and laptops available for attendees to play on-site, helping drive deeper engagement with fans while highlighting the ecosystem that supports world-class gaming.
Fans can expect exclusive content, player-focused storytelling, and digital activations across Lenovo Legion’s social channels, offering an inside look at the road to victory – and the technology that powers it.
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
The post Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions appeared first on European Gaming Industry News.
eSports
BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT

BETBY, the innovative sportsbook supplier, is redefining how chess is experienced in the betting world, launching an innovative suite of markets designed to deepen engagement and bring fresh energy to one of the world’s oldest strategy games.
Marking a new chapter for chess within the iGaming space, BETBY’s upgraded betting content portfolio goes far beyond traditional markets like outright winner or total moves. Bettors can now engage with detailed, event-specific outcomes including the first move made, the first piece captured, number of checks, castlings, and whether a game will feature a pawn promotion, an en passant, or end in stalemate. Several markets also focus on the timing of critical moments, such as whether a checkmate will occur before a certain move, offering more dynamic, real-time decision-making for players.
This launch follows six months of dedicated product development across BETBY’s chess vertical and reflects the company’s long-term vision for the game as a core part of its sportsbook strategy. With chess now officially included in the Esports World Cup, the timing marks a natural convergence of two verticals where BETBY continues to strengthen its position: esports and traditional chess.
As part of this expansion, BETBY is also introducing another exclusive: live betting on the Top Chess Engine Championship (TCEC), a prestigious AI-based tournament. While the event follows a defined schedule, it opens up a new betting experience through intense matchups between powerful engines, enriching the overall chess offering.
Currently, BETBY offers pre-match coverage for around 20 chess tournaments per month, totaling approximately 400 matches. The addition of these expanded markets marks a strategic leap forward in delivering a modern, high-engagement chess product to sportsbook partners and players.
“Chess has always been a passion of ours, and today we’re proud to announce the launch of a truly comprehensive chess offering,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “By expanding our market depth and introducing innovative tournaments, including both traditional and AI-driven formats, we’re giving our partners and players a completely new way to engage with the game. Our vision is ambitious: we want chess and betting to become synonymous, to the point where no modern sportsbook feels complete without chess markets. We’ve already done this with Betby.Games and esports, now it’s time to do the same with chess.”
BETBY’s long-term global brand ambassador, five-time world chess champion Magnus Carlsen, will represent Team Liquid at the Esports World Cup. His participation in the tournament, which begins on July 7th, reinforces chess’s growing presence in global esports and its potential as a premium betting vertical.
The post BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT appeared first on European Gaming Industry News.
Esportes da Sorte
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
The post Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships appeared first on Gaming and Gambling Industry in the Americas.
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