Baltics
Post-Event: MARE BALTICUM Gaming Summit Tallinn (hybrid edition), the first of its kind
The third edition of the MARE BALTICUM Gaming Summit took place on the 6th of August in Tallinn and has organized under special circumstances. Due to the travel restrictions, which change weekly in Europe among the states, we had to switch to a hybrid conference.
The hybrid format allowed the speakers and moderators who were restricted from traveling to attend the conference with the help of streaming technologies.
Thanks to this quick fix, the conference has once again been confirmed as the only quality conference in the region that gathers a high number of important delegates and provides quality content about the Baltic and Scandinavian region.
The agenda of the conference included several panel discussions, a fireside chat, several networking opportunities, and last but not least the second edition of the BSG Awards (Baltic and Scandinavian Gaming Awards) which rewarded the top 36 companies from the Baltic Sea region for their hard work.
With this occasion, we would like to thank the supporting sponsors of the unique boutique-style conference and the praises go to:
- Tom Horn Gaming – Main Stage Sponsor
- DS Virtual Gaming – Lanyards Sponsor
- NSoft– General Sponsor
- Golden Race – General Sponsor
- Nordic Gambling – General Sponsor
- Trustly – General Sponsor
- Singular – General Sponsor
- CBet – Badge Sponsor
- Tal Ron, Drihem and Co. Law Firm– Legal and Banking Sponsor
- PLANZER LAW, Zurich– European Regulatory Sponsor
- Altenar – Pen, Paper and Pamper Sponsor
- Bankera – Networking Break Sponsor
- ConnectPay – Payments Provider Sponsor
The attending delegates had the unique opportunity to hear the recent updates and enjoy network sessions with some of the leading names of the industry. You can find the full list of speakers below at the end of the press release!
The audio recordings of the panel discussions and videos will are available for European Gaming PREMIUM Members.
“We are navigating uncharted waters, but it is very important to motivate ourselves that we have already gone through a hard road to get here. We owe ourselves not to give up and to continue our path. It was very hard to decide if we will host the 2020 edition of MARE BALTICUM Gaming Summit, but having the attention of so many companies that were interested to attend from the region, we had to do it. We of course were limited in terms of size by the local law, however, we are happy to say that at least some of the Baltic industry’s like-minded peers have had the occasion of shaking hands and hugging each other. Special thanks to our MARE BALTICUM Ambassador Andrius Gabnys and Jovita Gabnienė, our TECH Conference Ambassador in the Baltics, for helping us by being on the ground in Tallinn. MARE BALTICUM Gaming Summit is an awesome platform that grows year by year and we are thankful to have this opportunity to meet so many great people each year. We are coming back next year as well and we will keep coming back yearly!” stated Zoltan Tuendik, Head of Business at European Gaming Media and Events (part of Hipther Agency)
As usual, the conference featured the yearly Baltic and Scandinavian Gaming Awards (BSG Awards) and the winners have been decided by a final vote, which was submitted by the attending participants.
The winners at the BSG Awards 2020 are the following:
1/36 – BEST ONLINE CASINO IN THE BALTICS 2020: PAF
2/36 – BALTICS – BEST CUSTOMER SUPPORT IN ONLINE CASINO 2020: OPTIBET
3/36 – BEST SPORTS BETTING OPERATOR IN THE BALTICS 2020: BETSAFE
4/36 – BALTICS – BEST CUSTOMER SUPPORT IN SPORTS BETTING 2020: CBET
5/36 – BEST ESPORTS SERVICE PROVIDER IN THE BALTICS 2020: SPORTRADAR
6/36 – BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE BALTICS 2020: GOLDEN RACE
7/36 – RISING STAR IN BALTIC FANTASY SPORTS / VIRTUAL SPORTS 2020: DS VIRTUAL GAMING
8/36 – RISING STAR IN BALTIC SPORTS BETTING TECHNOLOGY 2020: SINGULAR
9/36 – BEST SPORTS BETTING INNOVATION IN THE BALTICS 2020: SG DIGITAL
10/36 – BEST SPORTS BETTING PROVIDER IN THE BALTICS 2020: SOFTGAMINGS
11/36 – BEST MOBILE BETTING PROVIDER IN THE BALTICS 2020: GOLDEN RACE
12/36 – BEST ONLINE CASINO PROVIDER IN THE BALTICS 2020: TOM HORN GAMING
13/36 – BEST ONLINE CASINO INNOVATOR IN THE BALTICS 2020: BETGAMES.TV
14/36 – BEST SLOTS PROVIDER IN THE BALTICS 2020: EVOLUTION GAMING
15/36 – BEST LIVE CASINO PROVIDER IN THE BALTICS 2020: EVOLUTION GAMING
16/36 – RISING STAR IN BALTIC ONLINE CASINO TECHNOLOGY 2020: MICROGAMING
17/36 – BEST PAYMENT SERVICE PROVIDER IN THE BALTICS 2020: CONNECTPAY
18/36 – BEST TESTING LABORATORY IN THE BALTICS 2020: GAMING LABORATORIES INTERNATIONAL(GLI)
19/36 – BEST ONLINE CASINO IN THE NORDICS 2020: CASUMO
20/36 – NORDICS – BEST CUSTOMER SUPPORT IN ONLINE CASINO 2020: NINJA CASINO
21/36 – BEST SPORTS BETTING OPERATOR IN THE NORDICS 2020: BET365
22/36 – NORDICS – BEST CUSTOMER SUPPORT IN SPORTS BETTING 2020: OPTIBET
23/36 – BEST ESPORTS SERVICE PROVIDER IN THE NORDICS 2020: ULTRAPLAY
24/36 – BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE NORDICS 2020: SCOUT GAMING GROUP
25/36 – RISING STAR IN NORDIC FANTASY SPORTS / VIRTUAL SPORTS 2020: GOLDEN RACE
26/36 – RISING STAR IN NORDIC SPORTS BETTING TECHNOLOGY 2020: ALTENAR
27/36 – BEST SPORTS BETTING INNOVATION IN THE NORDICS 2020: NSOFT
28/36 – BEST SPORTS BETTING PROVIDER IN THE NORDICS 2020: TGLAB SPORTSBOOK & MODELLING
29/36 – BEST MOBILE BETTING PROVIDER IN THE NORDICS 2020: BEST GAMING TECHNOLOGY (BGT – PLAYTECH)
30/36 – BEST ONLINE CASINO PROVIDER IN THE NORDICS 2020: NETENT
31/36 – BEST ONLINE CASINO INNOVATOR IN THE NORDICS 2020: TOM HORN GAMING
32/36 – RISING STAR IN NORDIC ONLINE CASINO TECHNOLOGY 2020: GREENTUBE
33/36 – BEST SLOTS PROVIDER IN THE NORDICS 2020: PLAY’N GO
34/36 – BEST LIVE CASINO PROVIDER IN THE NORDICS 2020: EVOLUTION GAMING
35/36 – BEST PAYMENT SERVICE PROVIDER IN THE NORDICS 2020: TRUSTLY
36/36 – BEST TESTING LABORATORY IN THE NORDICS 2020: GAMING LABORATORIES INTERNATIONAL(GLI)
To have the award delivered to your office, please contact Andrada Marginean for more details.
You can view the full official image gallery of the conference on the following link: https://www.flickr.com/photos/165468093@N04/albums/72157715457973032
The 2021 edition of MARE BALTICUM Gaming Summit is scheduled for May 2021 and the location will be revealed soon based on a final surveying and strategy setting.
We are already working hard on our next events and we look forward to seeing you in the digital sphere at European Gaming Congress 2020 Virtual Edition!
Here are a few of the testimonials that have left by the attending delegates of the 2019 edition of MARE BALTICUM Gaming Summit:
Jan Urbanec (CEO at Endorphina): “I very much enjoyed the fresh and dynamic approach of the organizers. Even though all imaginable obstacles were in front of them, they were very flexible and facilitated us to have a great panel with top panelists. The topic of casino and sportsbook cross-promotion post-COVID will still require more deep exploration with experience and time”
Priit Pajumaa (Head of Online Operations at Olympic Entertainment Group): “Great event with high focus on Baltic markets with industry side notes”
Ineta Macinskiene (Head Of Sales at ConnectPay): “The concept of gathering Operators-Regulators-Service providers for sharing news, insights and open discussions are bringing a high value. Well done with a hybrid conference in Tallinn 2020!”
The lectures and industry insight during the conference were given by:
Andrius Gabnys (Attorney At Law – Gabnys Law Firm), Lolita Sumskaite (Head of Unit at Ministry of Finance, Lithuania), Signe Birne (Director of Lotteries and Gambling Supervisory Inspection of the Republic of Latvia), Sören Meius (Estonian Ministry of Finance), Janis Laganovskis (Lotteries and Gambling Supervision Inspection of the Republic of Latvia), Rūta Giedrienė (Compliance and Regulatory Officer at the Gaming Control Authority of Lithuania), Dr. Simon Planzer (Partner at PLANZER LAW), Dainis Niedra (Managing Director Central & Eastern Europe at Enlabs), Kaido Ulejev (Commercial Director CEECA at Betsson Group), Karolis Gogaitis (General Manager at CBet.lt), Kristaps Dobrajs (Sales Director at ConnectPay), Henrik Norsk Hoffmann (Partner at Nordic Gambling), Gustaf Hoffstedt (Secretary-General at the Swedish Trade Association for Online Gambling), Jakub Kolomicenko (Head of the legal department at Endorphina), Dr. Joerg Hofmann (Partner at MELCHERS LAW), Araksi Sargsyan (Head of Business Development at DS Virtual Gaming), Robert Dowling (Chief Commercial Officer at Singular), Nadiya Attard (Director of Sales at Relax Gaming), Jan Urbanec (CEO at Endorphina), Justinas Badaras (Business Development Manager at Bankera), John Mallia (Team Manager – Gaming Accounts at Trustly), Dmitrijus Borisenka (Co-Founder and CEO of CoinGate), and Sergei Verbitski (CEO of Cointraffic).
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).
Baltics
Lithuanian Basketball League Becomes Betsson-LKL from 2025

Betsson Group has announced that from the 2025-26 season, Lithuania’s premier basketball league will be officially known as Betsson-LKL.
This marks a new phase in Betsson’s long-standing partnership with the Lithuanian Basketball League (LKL). Since 2017, the Betsafe brand has served as the league’s title sponsor, supporting the continued development of professional basketball in the country. Earlier this year, Betsafe in Lithuania was rebranded to Betsson.
A refreshed visual identity for the league has also been unveiled, marking the beginning of this new chapter.
“This step allows us to further strengthen our position in the market, offer customers the benefits of our technology platform, and continue upholding high standards of responsible gaming,” said Aurimas Šilys, Head of Betsson Lithuania.
“We are grateful for a partnership that goes beyond branding. Our work with Betsson Group is rooted in a shared vision – to develop a top-tier basketball league in Lithuania that inspires fans and players alike,” said Rasa Liuimienė, General Director of the LKL.
The upcoming Betsson-LKL season will officially commence in autumn 2025.
The post Lithuanian Basketball League Becomes Betsson-LKL from 2025 appeared first on European Gaming Industry News.
Baltics
SOFTSWISS Jackpot Aggregator Enters the Estonian Market

SOFTSWISS, a leading iGaming software provider, has strengthened its European presence by making the Jackpot Aggregator available in Estonia. This strategic move follows the recent Jackpot Aggregator certification in Bulgaria, Brazil, and Peru.
Estonia remains a strong and digitally mature iGaming market in Europe. Industry revenue is projected to reach 452.5 million dollars in 2025, with growth expected to push that figure past 508 million dollars by 2029. The casino and slots segment alone is expected to generate more than 206 million dollars this year. With user penetration at 31.2% and over 450,000 players forecast by the end of the period, the market continues to draw interest from operators across the region.
In July 2025, SOFTSWISS introduced Paid Participation campaigns – a new Jackpot Aggregator feature where players pay a small fee to join jackpots, prize drops, or other campaigns. This model offers a more engaging experience, giving players better chances of winning and fewer participants. For operators, it opens a new revenue stream by funding prize pools through player contributions.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shares: “The Jackpot Aggregator has proven its impact across multiple markets, and we are excited to bring its full potential to operators in Estonia. Now, Estonian operators can launch player-centric jackpot campaigns tailored to their brand and audience. We see strong potential in the Estonian market and are ready to support partners with the tools they need to stand out.”
The Jackpot Aggregator also integrates directly with the SOFTSWISS Game Aggregator, which now offers over 35,000 games – the largest portfolio in the industry – and maintains enterprise-level uptime at 99.999%. Together, these solutions offer a powerful combination for operators looking to scale with confidence.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Jackpot Aggregator Enters the Estonian Market appeared first on European Gaming Industry News.
Baltics
Push Gaming levels up in Latvia and Estonia with OlyBet

Push Gaming continues to grow in the Baltic region thanks to its latest commercial partnership with OlyBet.
The agreement with the number one gaming and entertainment brand in the Baltics now offers Push Gaming’s complete range of popular slots to players throughout Latvia and Estonia. Key titles from the Razor Shark and Retro series are now available, along with highly anticipated releases such as Wild Swarm Triple Hive and Bamboo Ways, due to launch soon.
Launching with OlyBet follows other recent European growth for Push Gaming in Bulgaria, Spain, and Serbia, and maintains Push Gaming’s ambitious strategy in regulated markets.
Andy Bentley, Chief Operating Officer at Push Gaming, said: “Having our content live with market leaders such as Olybet is a key pillar of our commercial strategy. OlyBet provides us with a fantastic partnership and a shared ambition to grow in both regions.
“We’re scaling our collaborations globally to meet player demand, and our thriving relationship with the leading brand in Latvia and Estonia is another important milestone in our progress.”
Tomas Graham, Chief Operations Officer at OlyBet, added: “The added strength of Push Gaming’s slots in our lobby is considerable, and we’re delighted to have them available for our players.
“It is essential for us to offer the best games available to ensure OlyBet provides the best experience possible and remains the first choice in entertainment across each market.”
The post Push Gaming levels up in Latvia and Estonia with OlyBet appeared first on European Gaming Industry News.
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