Connect with us
Prague Gaming & TECH Summit 2024

Betsson

BETSSON GRANTED ONLINE GAMING LICENSE IN PROVINCE OF CORDOBA, ARGENTINA

Published

on

 

Betsson, through subsidiaries, has been granted an online gaming license in the province of Cordoba in Argentina, which is the third license for the Group in Argentina. The new license, granted to Betsson and its partner Casino de Victoria, is one out of eight licenses that have been awarded by the local regulator Loteria de Cordoba.

The cooperation between international online gaming operator Betsson and Casino de Victoria, a leading land-based operator in Argentina and part of Grupo Mautone, started back in 2019. The two companies joined forces to work on the applications for online gaming licenses in the Province of Buenos Aires and in the City of Buenos Aires, both of which have been granted and operations were launched during 2022.

Speaking about this milestone in Argentina, Pontus Lindwall, President and CEO of Betsson AB, said: “We are very pleased to have received a license to operate in the locally regulated market in the province of Cordoba, together with our partner, Casino de Victoria. When merging their long experience in the Argentinian market with our know-how in online gaming, we can truly reach our ambition of becoming a market leader in this rapidly growing online market.”

Continue Reading
Advertisement

Argentina

LIGHT & WONDER™ ENTERS ARGENTINA FOR THE FIRST TIME THROUGH BETSSON AGREEMENT

Published

on

light-&-wonder-enters-argentina-for-the-first-time-through-betsson-agreement

Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder,” “L&W” or the “Company”) has successfully taken its content live in Argentina for the first time through Betsson Group, the leading global betting operator with more than 60 years of experience in the industry, as an important part of their customers’ entertainment mix.

The launch means players in the Province of Buenos Aires can now enjoy first-party games including 88 FORTUNES™, Light & Wonder’s top-performing land-based title in Argentina, through Betsson Group’s brand betsson.bet.ar.

The go-live follows a recently extended agreement between the two long-established companies to bring Light & Wonder content to fresh regulated markets worldwide. A range of additional first and third-party content will also be distributed through the Light & Wonder platform to other Betsson Group brands in the coming months, handing the operator a significant increase in quality entertainment that it can bring to players in Argentina.

Betsson Group has nurtured a strong reputation as a top choice for players in Latin America, due to its unique, high-quality offering and because the company offers the best customer experience in the industry. For many years, Light & Wonder has provided its leading content to Betsson Group to spur growth in key markets globally and this launch represents the latest step in that process.

Tatiana García Barrenechea, Commercial Director – LATAM, at Light & Wonder, said: “Betsson Group is a very significant partner, one that has consistently demonstrated its dedication to excellence during an alliance that has grown successfully over the long-term.

“This debut launch in Argentina is a significant step in our expanded relationship and we are delighted to be able to grow together in this important country, serving players with relevant and highly engaging casino content.”

Advertisement

Laura Peretta, Head of Supplier Relations at Betsson Group, added: “Light & Wonder has proven to be a highly reliable supplier for many years during our iGaming growth journey as it’s very pleasing to be able to take its content live in Argentina.

“This partnership ensures nothing less than a superb content delivery. We look forward to seeing how our players in Argentina feel the thrill and excitement this content and added-value tools brings them because of this landmark launch.”

Light & Wonder’s ecosystem offers more than 3,500 games from a global network of in-house and third-party game studios, with unrivalled ease of integration that is robust and secure. All games available through the aggregation platform are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.

Continue Reading

Andrea Rossi Betsson’s Commercial Director for Latin America

BETSSON ANNOUNCES GLOBAL PARTNERSHIP WITH PERUVIAN FOOTBALL LEGEND PAOLO GUERRERO

Published

on

betsson-announces-global-partnership-with-peruvian-football-legend-paolo-guerrero

 

Betsson, the leading global betting operator, proudly announces its global partnership with Peruvian football icon Paolo Guerrero, who will serve as their exclusive Global Casino Ambassador. The partnership aims to further strengthen Betsson’s presence in Latin America and solidifying Betsson as the most exciting brand in the industry.

Paolo Guerrero, the former Bundesliga striker, and the all-time top scorer for the Peruvian national team, brings his legendary status and passion for the game to exclusively promote Betsson’s online casino offer.

Guerrero expressed his enthusiasm for this new collaboration, stating, “I’m very excited to work hand in hand with Betsson, which is not only a leading company in Peru but is successfully expanding throughout Latin America.”

Having earned idol status in Peru, Brazil, Argentina, Ecuador, and Germany, Guerrero’s remarkable achievements include leading La Blanquirroja to a runner-up finish at the 2019 Copa America and playing a pivotal role in Peru’s qualification for the 2018 FIFA World Cup after a 36 year absence from the tournament.

Advertisement

In addition, the striker scored the historic goal that crowned Corinthians as FIFA Club World Cup winner in 2012 against Chelsea. Last season, he starred in Liga Deportiva Universitaria’s (LDU) Copa Sudamericana and Ecuadorian League titles.

Andrea Rossi, Betsson’s Commercial Director for Latin America, shared the player’s enthusiasm, commenting, “At Betsson, we celebrate the agreement with Paolo Guerrero, which reinforces our leading position in the online entertainment industry in the region. He has played an undisputed role in the recent history of international football, with legendary moments in his career. For us, it is an honour to start 2024 alongside him.”

Betsson, recognised as the Casino Operator of the Year at the SBC Awards Latin America 2023 gala in Miami in November for the second consecutive year, continues to make headlines in the region. Betsson has recently become the new main sponsor of three of Latin America’s most prestigious football clubs: Boca Juniors and Racing Club in Argentina and Atlético Nacional in Colombia.

Continue Reading

Atlético Nacional

Betsson Becomes the Jersey Main Sponsor of Atletico Nacional, the Biggest Football Club in Colombia

Published

on

betsson-becomes-the-jersey-main-sponsor-of-atletico-nacional,-the-biggest-football-club-in-colombia

 

Betsson, the leading global betting operator, is the new global main sponsor of Atlético Nacional. The most successful Colombian football club will feature a fresh new logo on their jerseys for the first time in 23 years. This three-year agreement reconfirms Betsson’s long-term commitment to Latin American sports and continuous growth in the region.

“We welcome Betsson with open arms. A company with a global presence and expansion projects in Latin America that aligns with our goal to be a reference in international football. Together, we are sure that we will conquer great titles,” Atletico Nacional said.

“We are honoured to be the main sponsor of the legendary Rey de Copas (King of Cups), the biggest and most successful team in the history of Colombian football. This partnership, occurring as Betsson just celebrated its 60th anniversary, further solidifies our position as a leading supporter of Latin American sports. Recognising the immense passion stirred by Nacional, we are committed to providing fans with unforgettable moments, offering them a football experience like never before,” Jesper Svensson, CEO of Betsson Operations, said.

The Betsson logo will be on the men’s and women’s team jerseys of Atletico Nacional from the start of the 2024 Colombian football season. As the teams gear up for 2024, their main challenge will be on winning as many trophies as possible in the tournaments they will play this year.

Advertisement

Betsson’s sponsorship portfolio extends globally, with a strong presence in various sports and football clubs. In Latin America, Betsson proudly stands as the main sponsor for two of the top Argentinian teams, Boca Juniors and Racing de Avellaneda.

Continue Reading

Trending