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Africa

SIS and Kiron Interactive strike deal for new Numbers channel in Africa

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New partnership to boost penetration of supplier’s product in growing markets

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has partnered with Kiron Interactive to develop an all-new bespoke 24/7 channel to deliver a select mix of both companies’ market-leading Numbers products across Africa.

The agreement will see SIS collaborate with the established global technology and software company, leveraging its expertise and insight across the many burgeoning markets in the continent to deliver the channel tailored for African markets, expanding the profile of both companies’ high-quality, enhanced Numbers content.

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African operators and players will have greater access to SIS’ world-famous 49’s Original Live Draw, alongside the new high-margin 39’s draw that features high-frequency, live draws every five minutes. The company’s numbers content is already hugely popular with bettors across Africa, who enjoy the opportunity to win big from small stakes.

This agreement is the latest in a string of similar commercial announcements in Africa for SIS, highlighting the growing demand for its 24/7 live betting offering and strengthening its presence across the potential-rich regulated markets.

Joe Andrews, Head of Sales for Africa at SIS, said: “Having the right partners in regions with a disparate makeup such as in Africa is essential to ensuring we continue growing our brand and products there.

“Kiron’s heritage across the continent provides us with a hugely valuable advantage in developing and launching this new channel, which will be a significant boost to our commercial ambitions in the region.

“Our content is renowned for driving incremental revenue as the high-frequency, 24/7 nature of our Numbers games is popular among African bettors.”

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Steven Spartinos, Co-CEO of Kiron Interactive, said: “As we continue to expand the reach of Kiron and broaden the scope of the services we offer and the number of partners we work with, collaborating with a leading brand such as SIS is key.

“While we operate globally, Africa is where our roots lie, and as such, we offer unrivalled insight into the many diverse markets here. We’re delighted to work with SIS and look forward to working together to bring the combination of our respective revenue-boosting content to an even wider audience.”

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Africa

African expansion delights BetGames as Skyward enjoys successful tier-one launch

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Leading games provider BetGames has reported an overwhelming response to the African launch of its debut crash game, Skyward, as it continues to strengthen its presence in the South African market.

Following the network launch of the thrilling plane-themed crash game, its reception in the continent has marked a significant milestone for the company’s expansion efforts in the region. A successful introduction in South Africa in partnership with leading operators Betway and Hollywoodbets has returned very encouraging results.

The pair of top-tier brands each benefit from a sleek, branded version tailored to meet the preferences of local players, complete with bespoke, customisable features, as well as the respective operators’ globally recognised logos.

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Both Betway and Hollywoodbets have embraced Skyward as an exciting addition to their content portfolio, providing players with a dynamic experience that has been optimised to ensure lightweight and stable operation, meeting the challenges of markets that prioritise low data consumption.

Additionally, the game incorporates automated promotional tools designed to reward players regularly, further enhancing the gaming experience.

The expansion into South Africa coincides with BetGames’ ambitious growth plans for 2024, capitalising on the momentum generated by Skyward’s launch. The company has already introduced its innovative casino chips feature to the market and has a packed roadmap that includes the release of three Roulette games and the same number of Blackjack Tables over the next 12 months.

The new releases showcase BetGames’ commitment to delivering cutting-edge and unique gaming experiences throughout diverse markets, with branded versions of all new titles available.

James Everett, VP for Africa and LatAm at BetGames, said: “As we continue to witness the rapid adoption of Skyward in Africa, particularly in the competitive South African market, we are thrilled by the enthusiastic response from players.

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“With more South African operators set to join the Skyward family, we anticipate continued success and growth in the region.”

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Africa

Comtrade Gaming Launches its Cutting-Edge Central Monitoring System in Uganda

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Comtrade Gaming, a leading provider of solutions for the Gaming Industry, has launched its cutting-edge Central Monitoring System in Uganda. This ground-breaking development aims to revolutionise the Gaming Industry of Uganda by establishing the NCEMS, National Central Electronic Monitoring System, the System being designed and implemented to vastly strengthen regulatory compliance and foster responsible gambling practices.

With the rapid growth of the Gaming Industry in Uganda, there has been an increasing need for a robust Central Monitoring System to maintain regulatory standards and safeguard players’ interests. Comtrade Gaming’s implementation of the NCEMS is poised to address these challenges by providing prompt and valuable insights into gambling activities across the entire jurisdiction of Uganda, covering all segments and modalities.

Key features of Comtrade Gaming’s NCEMS implementation include:

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In-depth Data Analysis: The system offers extensive and multi-layered monitoring and analysis of gambling activities, allowing the regulatory bodies to identify irregularities and potential instances of problem gambling promptly.

Regulatory Compliance: Comtrade Gaming’s solution is designed to help gambling operators adhere to local regulatory requirements, ensuring transparency and accountability in the industry.

Player Protection: By monitoring player behaviour and betting patterns, the system helps provide support to at-risk players.

Enhanced Security: The monitoring system employs state-of-the-art security protocols to protect sensitive data and prevent unauthorized access, ensuring the integrity of the gambling ecosystem.

Ivan Lah, Director of Systems at Comtrade Gaming, said: “We are excited to introduce our innovative Central Monitoring System to the Ugandan market. With its advanced features and robust capabilities, we believe that our solution will play a pivotal role in promoting responsible gambling practices and fostering a safe and transparent gambling environment in Uganda.”

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“I am extremely impressed with the Comtrade Gaming team and their product and how they delivered the Online Module of the NCEMS. Comtrade Gaming demonstrated outstanding expertise, professionalism, and efficiency throughout the NCEMS implementation. Their attention to detail, ability to deliver high-quality results and deliver the project on time, greatly contributed to the success of our collaboration. I highly recommend Comtrade Gaming’s services to any Gaming Regulator in need of a reliable and skilled Consultant,” Denis Mudene Ngabirano, Chief Executive Officer of the Lotteries and Gaming Regulatory Board Uganda, said.

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Africa

WA.Technology & Supabets Forge Strategic Partnership to Accelerate African Expansion

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WA.Technology, a leading provider of B2B iGaming solutions, is delighted to announce its strategic partnership with Supabets, a premier South African operator.

This collaboration is a significant step in WA.Technology’s expansion into the African market, with Supabets set to widen its comprehensive website offering across 22 markets in the continent, placing WA.Technology as one of Africa’s leading providers of iGaming solutions, technology, and content.

With a shared vision for innovation and excellence, WA.Technology and Supabets aim to bring the African iGaming landscape to a new level. Supabets, renowned for its engaging sports betting, live sports, online casino, and more, brings unequalled sports betting and gaming experiences to its users. Founded in 2008 and headquartered in Sandton, Gauteng in South Africa, Supabets has become a leading name, offering more than 1300 betting markets.

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WA.Technology’s ambitious expansion into Africa through the launch of WA.Africa, a localised omnichannel platform that integrates mobile, retail, and online provision, all supported by a specialist African market team, made this exciting new partnership possible. WA.Africa harnesses the continent’s vast growth potential by delivering exceptional, personalised speciality platforms explicitly tailored for Africa, benefitting from NE Group’s extensive experience and knowledge of local markets for a user and client-centric approach.

WA.Technology’s cutting-edge content, technology, and operational services will be the backbone of Supabets’ expansion as its WA.Africa platform, content, and operational services will power the brand’s sportsbook, casino, and lottery services via its online and retail operations throughout the additional 22 markets.

Tim Scoffham, CEO of WA.Technology, said, “Africa has been a pivotal part of our strategy for 2024. WA.Technology’s full spectrum of products, solutions, and services, combined with Supabets’ substantial, established footprint in South Africa, will set a new benchmark for the African iGaming sector. We are eager to support Supabets’s journey to becoming the African market’s leading operator and service provider. This is just the beginning for WA.Africa as we set a new standard in bespoke African iGaming. We look forward to working with Supabets on this exciting new venture.”

The Anastassopoulos Family, Founders of Supabets Gaming Group, said, “We are delighted to announce our partnership with WA.Technology, heralding a new era of pioneering iGaming solutions in Africa. Together, we’re primed to revolutionise gaming experiences across the continent. Our collaboration will introduce innovative gaming platforms, immersive user experiences, and enhanced accessibility for players and operators across Africa.”

This partnership signifies a major leap towards achieving a consumer-centric business that speaks honestly to its audience. Supabets’ mission is to shape the iGaming industry’s future and build a customer-centred company that continually redefines what ‘best experience’ means.

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As WA.Technology and Supabets embark on this exciting venture, the future of iGaming in Africa looks brighter than ever. With WA.Technology’s commitment to excellence, this partnership will expand business operations and create unique experiences and new opportunities, shaping the future of African iGaming by delivering unrivalled iGaming journeys to users across the continent.

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