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Prague Gaming & TECH Summit 2025 (25-26 March)
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Belatra Games enters Serbian market through strategic partnership with MerkurXtip

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Belatra Games, the specialist online slots developer, has entered the Serbian market for the first time through a strategic partnership with Serbian sports betting and gaming operator, MerkurXtip.

This collaboration marks a significant milestone in Belatra’s ongoing efforts to broaden its European presence. MerkurXtip is a distinguished member of the German-based Gauselmann Group and has risen to become a key player in both offline and online gaming sectors across Serbia.

Through this partnership, Belatra Games will bring its entire portfolio to the Serbian market, offering players a rich selection of entertainment options. From classic slot games like the ‘Fruit Cocktail’ series to cutting-edge slots featuring a variety of bonuses, to multiple types of roulette (including European and American versions), bingo, and instant-win scratch games, Belatra’s offerings promise to captivate the Serbian gaming community.

Mikhail Voinich, Chief Business Development Officer, commented: “Partnerships are a cornerstone of Belatra’s development strategy, enabling us to expand our reach into new markets. Collaborating with MerkurXtip, a partner recognised for its expertise and professionalism in the Balkans region, has been a seamless and rewarding experience. In addition, the whole process has been supervised by our partners for the Balkans region, iGaming Advisor, who have assisted us every step of the way.”

Nenad Aleksić, Head of Online Business at MerkurXtip, followed: “This partnership strengthens Merkurxtip’s position as a leading gaming operator, offering an innovative gaming experience with original content through a diverse selection of exciting casino games now available on our platform.”

The post Belatra Games enters Serbian market through strategic partnership with MerkurXtip appeared first on European Gaming Industry News.

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BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

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BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.

At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.

“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”

Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”

In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.

Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.

With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.

The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.

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7777 gaming partners with LiveScore to elevate its new operations in Bulgaria

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7777 gaming is excited to announce a strategic partnership with LiveScore Bet, a leading brand in the sports betting industry. This collaboration aims to elevate the online gaming experience for customers by offering 7777 gaming’s innovative casino games on LiveScore Bet in Bulgaria.

LiveScore Bet™, is a sportsbook offering customers in the UK, Ireland, Nigeria, and Bulgaria a new and improved betting experience within the LiveScore ecosystem. Building on the existing user relationship with the trusted “LiveScore” brand that is already a core part of the live sport experience, LiveScore Bet seeks to deliver a best-in-class product and represents a new opportunity for customers to bet responsibly. LiveScore Bet has been able to emerge from the crowd with a vibrant personality, a world-class product and demonstrable growth that has set it apart from the chasing pack.

Through this partnership, Bulgarian players of LiveScore’s new website will gain access to 7777 gaming’s diverse portfolio of engaging and immersive casino games, enhancing their overall gaming experience.

This collaboration underscores 7777 gaming’s commitment to expanding its presence in the Bulgarian market and delivering high-quality gaming content to a broader audience.

Elena Shaterova, CCO at 7777 gaming commented: “Partnering with LiveScore Bet is a strategic step forward in our mission to deliver world-class gaming experiences. LiveScore Group’s established presence and dedication to high-quality entertainment align perfectly with our vision. We are excited to bring our unique and engaging casino content to their platform and provide Bulgarian players with next-level gaming.”

Chris Reiff, Marketing Director at LiveScore, added: “We are thrilled to collaborate with 7777 gaming as we are launching our online operations in Bulgaria with such a strong brand name on the market. Their innovative approach to casino content perfectly complements our commitment to providing top-quality entertainment and a world-class product. This partnership will ensure our users enjoy a seamless and engaging gaming experience.”

7777 gaming has established itself as a dominant force in the Bulgarian iGaming market, partnering with top-tier online operators and continuously expanding its reach on the market and beyond.

The post 7777 gaming partners with LiveScore to elevate its new operations in Bulgaria appeared first on European Gaming Industry News.

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New Installation of Diamond King 3

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CT Gaming has announced two new successful installations at Princess Casino, Svilengrad and Princes Astoria, Sofia two of the most prominent gaming venues in Bulgaria. The installation includes 5 NEXT cabinets in each location. The slots are designed to offer unparalleled comfort and a seamless gaming experience. Each cabinet is equipped with advanced technology and ergonomic features, ensuring player satisfaction while optimizing operator performance.

To enhance NEXT features, the machines are paired with Diamond King 3, CT Gaming’s bestselling multigame, renowned for its diverse and engaging content. Among the 50 captivating titles, players can discover the revived legendary Mega Jack Trio – Aztec Gold, Slot-O-Pol Deluxe and Champagne Party, delivering nostalgia with enhanced gameplay.

“We are sincerely grateful to our partners at Princess Casinos for their trust and collaboration. These installations not only strengthen our presence in the local market but also further solidify our valued partnership,” Biser Bozhanov, Director of Strategy & Business Development at CT Gaming, said.

The post New Installation of Diamond King 3 appeared first on European Gaming Industry News.

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