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European Gaming Congress 2024
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RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market

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Latest agreement sees slot provider’s continued growth into European markets

RubyPlay, an innovative B2B iGaming development studio, is solidifying its presence in the Serbian market through its newest partnership with MaxBet, a leading sports betting and gaming operator in the Balkans.

Under this new deal, RubyPlay’s diverse portfolio of engaging games including fan favourite titles such as Diamond Explosions 7s ,Immortal Ways Buffalo and Zeus Rush Fever Deluxe, have been integrated with MaxBet, becoming available to its large customer base.

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Acquired by Flutter in September 2023, the operator has an estimated 20% online market share in Serbia and continues to thrive under the umbrella of the global entertainment group.

The partnership underscores RubyPlay’s continued commitment to expansion across European regulated markets, delivering exceptional gaming experiences to players through the industry’s biggest brands.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry.

“This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”

Vukašin Marelj, Head of Online Casino at MaxBet, added:At MaxBet, we are determined to deliver the best gaming experiences to our casino players.

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“Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”

The post RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market appeared first on European Gaming Industry News.

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Sportingtech Opens New Office in Sofia

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Sportingtech, the award-winning, compliant iGaming platform, opened the doors to its latest office in Sofia, Bulgaria this month. This move to a larger, state-of-the-art facility at Megapark marks another milestone for the company, following the recent opening of its São Paulo office, one of five global locations.

The new Sofia office offers cutting-edge facilities and space for further growth, underscoring Sportingtech’s dedication to providing top-tier infrastructure for its operator and talented, world-class team.

“We pride ourselves on delivering a highly configurable platform that allows our customers to create unique and seamless player experiences. Our investment in this new office and our tech team ensures we can continue pushing the boundaries of innovation, stability and customisation—keeping our clients ahead of the curve,” said Tom Ustunel, CEO of Sportingtech.

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BGaming extends Winbet partnership with Bulgarian launch

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Popular iGaming content provider BGaming has built on its long-term collaboration with Winbet by launching in the Bulgarian market with the operator.

As part of the deal, BGaming will integrate its creative portfolio with Winbet’s platform in Bulgaria, with games such as Minesweeper XY, Wild Cash and Bonanza Billion, made available to its players.

Winbet is one of Eastern and Central Europe’s leading brands, with a presence in markets such as Romania, Bulgaria, Serbia and Croatia. Its Bulgarian arm boasts more than 30 gaming halls in over 20 cities and enjoys a prominent position in the country’s entertainment space.

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BGaming first partnered with Winbet in January, helping to elevate the operator’s platform in Romania with its striking and innovative content. Now, it will replicate this success and demonstrate the widespread appeal of its creations in another strategically significant market.

Olga Levshina, CCO at BGaming, said: “We are pleased to celebrate our ongoing partnership with Winbet by collaborating with them once again, this time in Bulgaria.

“So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighbouring market alongside this major brand.”

Victor Perenovski, Operations Director at Winbet, said: “BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles. This partnership is an important step in fulfilling our promise to our customers for high quality gaming experience and the most popular games from the best providers.

“The game provider’s portfolio has so much potential for attracting players and is based on detailed analysis of their preferences and behaviours. We anticipate a partnership that will continue to deliver positive results.”

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Reevo Enters into Partnership with Elitbet.bg

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REEVO, a leading provider of cutting-edge gaming solutions, has partnered with ELITBET.bg, a rapidly expanding online gaming platform in Bulgaria. This collaboration marks a significant milestone in both companies’ commitment to delivering top-tier gaming experiences to players.

Tsvetelina Ivanova, Chief Operating Officer of ELITBET.bg, said: “We are thrilled to announce our partnership with REEVO, a renowned leader in iGaming. This collaboration signifies a significant step forward in our commitment to delivering exceptional gaming experiences to our players. We are proud to expand the game offer of our Online Casino with high-quality products from REEVO. Thanks to this new partnership, we will offer our users an increasingly high-quality gaming experience and demonstrate our ongoing commitment to providing the best gaming experience, exceeding the expectations of the iGaming world.”

Petra Poola, Head of Sales at REEVO, said: “Partnering with ELITBET.bg is an exciting opportunity for us to further extend our reach in the Bulgarian market. We are confident that our innovative gaming solutions will complement ELITBET.bg’s commitment to excellence, providing their players with an unmatched gaming experience. We look forward to a successful collaboration that will benefit both our companies and the players we serve.”

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The partnership with REEVO will enhance ELITBET.bg’s already impressive game offering, bringing a wide range of innovative and engaging content to its online casino. Players can look forward to an enriched gaming experience, with access to some of the most popular and sought-after slot games and live casino options available in the market.

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