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ESA Gaming celebrates Serbia debut with MaxBet launch

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ESA Gaming, the innovative games provider, has taken its content live with MaxBet in Serbia, with the partnership marking the company’s entry into the country.

Serbian players can now enjoy ESA Gaming’s diverse portfolio of non-traditional casino games, including popular crash and mine titles.

Player favourites include high-performing EasySwipe™ content such as Pirate Mine, Goal Mine, and Dragon Mine, with new slot games developed by the provider to be added soon.

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The launch with market leading MaxBet marks another milestone for ESA Gaming as it adds an additional jurisdiction to the list of countries where players can access the growing content portfolio.

MaxBet stands as Serbia’s second biggest sports betting and gaming operator with an approximate 20% online share. Recently, Flutter Entertainment acquired an initial 51% share in the company.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.

“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”

Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.

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“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

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CT Gaming Receives Approval to Launch Diamond King 4 in Bulgarian Market

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CT Gaming has announced that its latest multigame, Diamond King 4, has officially received certification to launch in the Bulgarian market.

“The certification of Diamond King 4 marks a significant milestone, allowing us to expand our presence in gaming halls across the country. This further solidifies our market position and provides operators and players access to one of our most innovative offerings,” Biser Bozhanov, Director of Strategy & Business Development at CT Gaming, said.

Built on the success of its predecessors, Diamond King 4 is designed to exceed expectations and establish itself as the next favorite among players. Launched in celebration of the company’s 25th anniversary, this multigame embodies CT Gaming’s core values – innovation and tradition. It combines classic and modern titles, appealing to both long-time fans of iconic games and new-generation players with enhanced graphics and contemporary gameplay solutions.

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One of Diamond King 4’s standout features is its integration with the progressive jackpot Diamond Tree Deluxe. The new concept introduces a variety of reward options and a more engaging player experience, enriched with additional bonus features. Furthermore, the multigame package includes the fan-favorite Duck of Luck, now featuring a fully updated Buy Bonus option.

“We believe this certification is just the beginning of Diamond King 4’s successful integration into key markets – both in Europe and globally,” Biser Bozhanov added.

The post CT Gaming Receives Approval to Launch Diamond King 4 in Bulgarian Market appeared first on European Gaming Industry News.

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Belgrade to Welcome Over 2,000 iGaming Experts for the BIG Conference

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Belgrade is set to become a hub for the iGaming industry as it prepares to host the BIG Conference on June 12-13 and connect Western gambling companies with colleagues from the CIS and Balkan regions.

Attendees will step into a lively space with exhibition booths, dedicated networking and chill zones. The conference audience includes SEO specialists, affiliate experts, representatives from casinos, affiliated services, and agencies. An internationally renowned brand, 1xBET serves as the event’s general sponsor.

The second day will close with an afterparty headlined by the star performers — Die Antwoord.

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Dates: June 12–13 2025
Location: Belgrade, Serbia, Belgrade Fair
Tickets: confbig.com 
Sponsorship & Business Opportunities: [email protected]

The post Belgrade to Welcome Over 2,000 iGaming Experts for the BIG Conference appeared first on European Gaming Industry News.

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BEGE and EEGS 2025 Dates Announced!

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Get ready for an unforgettable experience, because we’ve got some exciting news! The dates for the Balkan Entertainment and Gaming Expo (BEGE) 2025 and Eastern European Gaming Summit (EEGS) have officially been locked in!

��️ When? – November 26-27, 2025
� Where? – Inter Expo Center, Sofia

Join us for two exhilarating days packed with fascinating talks, networking with industry leaders, startups, and loads of fun activities. Here are some of the key events and highlights you can look forward to during this edition:

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 Exhibition Hall – Discover innovative products and services from leading companies in the industry. Our exhibition features a diverse range of exhibitors, showcasing the latest technologies and solutions in gaming and entertainment.
 Networking Opportunities – Connect with fellow professionals, potential partners, and investors during different networking opportunities designed to foster collaboration and idea exchange. With over 80 exhibitors from 60 different countries, this is the perfect chance to build valuable relationships and explore new business opportunities.
 BEGE Awards Ceremony – We are privileged to recognize the best achievements in the industry over the past year. Join us to celebrate the outstanding performances and contributions of individuals and companies that have made a significant impact on the industry.
 The legendary BEGE Party – After an exciting day of networking and learning, get ready to let loose and have a blast at the BEGE Party! Join us for an unforgettable night of entertainment, music, and celebration. Expect an electrifying atmosphere, special performances, and great company. Don’t miss out on the ultimate networking
and entertainment experience
 Startup Zone – Explore the next big thing in gaming with our Startup Zone, showcasing innovative new companies that are redefining the industry landscape.
 Keynote Presentations – Hear from industry visionaries as they share their insights on the latest trends and innovations in gaming and entertainment.
 Panel Discussions – Engage with experts on critical topics such as regulatory changes, technology advancements, and market strategies that will shape the future of the industry.
 Proximity Zone – Become a part of the live-stream interviews throughout both days of
the exhibition.

Mark your calendars, set those reminders, and get ready to join the best in the business!

We’ll be rolling out more details soon, so keep an eye on your inbox for updates, sneak peeks, and all the juicy tidbits. Trust us, you won’t want to miss what we have planned!

Let the countdown begin!

The post BEGE and EEGS 2025 Dates Announced! appeared first on European Gaming Industry News.

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