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Nikola Jokić Becomes the First Brand Ambassador of Superbet in Serbia

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Nikola Jokić, iconic NBA Champion and NBA Finals MVP, has become the first brand ambassador of Superbet in Serbia. The ambassadorship agreement extends across all Superbet brands and CSR initiatives in Serbia.

Nikola Jokić plays centre for the Denver Nuggets of the National Basketball Association (NBA). He won the NBA Championship with Denver Nuggets in the 2022-23 season, while also being the NBA Finals Most Valuable Player (MVP) for the same season.

Furthermore, Nikola Jokić is a five-time NBA All-Star player, has been named to the All-NBA Team on five occasions and won the NBA Most Valuable Player (MVP) award for the 2020-21 and 2021-22 seasons. One of the most beloved athletes in Serbia, he was part of the Serbian basketball national team with which he won a silver medal at the 2016 Summer Olympics held in Rio de Janeiro (Brazil).

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Thanassis Kanouris, Country Manager of Superbet Serbia: “We are thrilled and honored that Nikola Jokić has become part of the Superbet team. He is an amazing athlete, who stands out from everyone else, as he is the type of player who focuses on the team’s objectives, a quality that aligns seamlessly with our core values.

“Nikola’s reputation as one of the world’s premier basketball players, with a track record of outstanding achievements, is a testament to his unique talent and global appeal. We are proud to partner with him through this ambassadorship agreement, aiming to highlight his exceptional qualities and inspire audiences through his values.

“Furthermore, having Nikola Jokić as our brand ambassador is an ideal way for us to introduce the Superbet brand and our unique entertainment products in Serbia.

“Unity and collaboration are in our brand DNA, while Nikola’s motto is that the most important thing is to assist. That makes us and him driven by the same goal: to excite millions of sports fans across the world.

“Serbia is a strategic market for Superbet’s expansion in the wider European region and having such an iconic athlete in our team is an exciting opportunity and a sign of respect for local sports fans.”

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Nikola Jokić said: “I am delighted to team up with Superbet, a company renowned for the unique way in which they connect fans across Europe with the thrilling world of sports. As a professional athlete, I’m deeply committed to enhancing the fan experience, and that’s perfectly aligned with Superbet’s mission.

“The Superbet team is highly professional, while also showing great care and respect for the needs of their customers. Even more, I appreciate the importance given by the company towards responsible gaming and that was one of the key aspects which convinced me to partner up with this amazing brand.

“I believe that the passion they invest in nurturing sports communities will have a strong impact in the years to come. Together we can build a sustainable future for the Superbet brand, working on long-term plans and discovering new synergies.

“My partnership with Superbet has been nothing short of fantastic so far, and I can’t wait to create exhilarating moments together for fans in Serbia and beyond.”

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Push Gaming takes content live with Mozzartbet in Serbia

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Push Gaming has announced its latest market expansion with the successful launch of its content on Mozzartbet’s platform in Serbia. This strategic partnership marks a significant milestone for Push Gaming, further extending its reach into the burgeoning Serbian market.

Mozzartbet, a prominent operator in the country, now offers its players access to Push Gaming’s popular portfolio of titles. These include fan favourites such as Wild Swarm and Razor Shark and the studio’s upcoming releases, including Mad Blast.

The partnership underscores Push Gaming’s commitment to expanding its global footprint and delivering premium content to players worldwide. The company continues to develop innovative and engaging games that push the boundaries of online casino entertainment.

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Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “We’re thrilled to partner with Mozzartbet and bring our games to its players in Serbia.

“Mozzartbet has a strong presence and reputation in the market, and we are confident that our content will resonate well with its audience. This launch is an important step in our growth strategy, and we look forward to a successful partnership.”

Marina Avromivic, Head of Online Casino Operations at Mozzartbet, said: “Adding Push Gaming’s popular catalogue of content to our offering is a significant development and represents the ideal partnership for us.

“Push is known for its high-quality games, innovative features, and engaging gameplay, which aligns perfectly with our commitment to providing our players the best possible gaming experience. We know they will appreciate the added choice and entertainment their games bring.”

The post Push Gaming takes content live with Mozzartbet in Serbia appeared first on European Gaming Industry News.

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Bulgaria first for Push Gaming with Kaizen Gaming’s Betano

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Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.

For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.

Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.

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The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.

Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.

“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”

Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming,  added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”

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The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.

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Pateplay and Superbet expand their strategic partnership in Serbia

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This collaboration is set to develop the entertainment landscape in Serbia by combining Pateplay’s extensive portfolio of top-attractive games with Superbet professionalism and strategic insights.

This includes fan-favourites like Regal Spins, Jester Bags, Sevens Heat and soon Golden Fate, Lost in Giza, Enigma of Ellada and immersive Sun Link Series, all of which have received widespread acclaim within the players community.

The post Pateplay and Superbet expand their strategic partnership in Serbia appeared first on European Gaming Industry News.

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