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Betano Appoints Basketball Star Sasha Vezenkov as Brand Ambassador

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Bateno has appointed basketball star Sasha Vezenkov as the newest brand ambassador in Bulgaria.

Sasha, who is named the Euroleague MVP of the season 2022-2023 and the active “Sportsman of the Year” in the country, joins Betano alongside NBA superstar Giannis Antetokounmpo.

After a breakout season in 2021-2022, that saw him earn All Euroleague First Team honours, Vezenkov has taken his game to another level. During the season 2022-2023 he is awarded as the “Top scorer” of the Regular Season, while he is nominated for the MVP award. As Betano’s ambassador, Vezenkov will strengthen the positioning of the brand, which continuously supports sports in the 11 markets it operates. In addition, he will share his passion for basketball and online gaming, encouraging the large sports audience to play responsibly.

“I am excited to join the Betano team and represent a company that recognizes the importance of supporting young athletes and talents in Bulgaria. For me, basketball is a passion and a calling, and I’m happy to have the opportunity to share that enthusiasm with fans across the country,” said Vezenkov.

“We are proud to welcome Sasha Vezenkov to the Kaizen Gaming family. Undoubtedly, he is one of the classiest athletes in the country, an elite basketball player who shows humbleness, commitment and a desire for continuous improvement. These qualities of his, fully aligned with the values of our company, make our partnership more than promising. We believe that together we are going to offer our customers an even more exciting experience and yet to realize a number of successful initiatives,” Nikos Fligos, Commercial Director at Kaizen Gaming, said.

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Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025

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Amusnet, a leading international all-casino solution provider, proudly took part in the Forbes Business Awards 2025 as an official sponsor, reinforcing its commitment to business excellence, strategic growth, and industry leadership. The event, recognized as one of the most prestigious and premium business forums in Bulgaria, took place on April 16 and gathered more than 200 distinguished guests, including senior executives, entrepreneurs, and influential figures from across the business landscape.

Held in an elegant setting in Sofia, the Forbes Business Awards 2025 celebrated companies and leaders who set the benchmark for success and resilience in their respective industries. With a strong focus on performance, vision, and impact, the ceremony once again confirmed its role as a key platform for recognizing outstanding achievements in the Bulgarian economy.

Amusnet CEO Ivo Georgiev presented the award in the Information and Communication Technology category – a sector that reflects Amusnet’s strategic focus. The award honors companies that demonstrate outstanding performance, consistency, and leadership in the ICT field. “Supporting the Forbes Business Awards aligns with our core values of dedication, excellence, and long-term vision,” commented Ivo Georgiev, CEO of Amusnet.

Amusnet’s presence at the event reflects the company’s clear vision to contribute to the development of the business ecosystem and celebrate excellence across industries. The company continues to expand across Europe and LATAM, bringing its comprehensive portfolio to new markets and clients, while further strengthening its position in existing ones. Amusnet remains focused on sustainable growth, building strong partnerships, and consistently delivering value on a global scale.

The post Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025 appeared first on European Gaming Industry News.

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Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal

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Country’s national lottery operator chooses Playson to enhance content offering with more immersive games

Playson, an accomplished iGaming industry supplier, has continued its growth in Croatia by launching with the country’s national lottery operator, Hrvatska Lutrija.

Following an integration via the Bragg Hub aggregation platform, a host of Playson’s leading titles will be made available to Hrvatska Lutrija players including Royal Coins 2: Hold and Win, 3 Pots Riches: Hold and Win and Coin Strike: Hold and Win, significantly boosting the lottery’s online casino offering.

Since becoming an independent organisation for the Croatian lottery in 1973, Hrvatska Lutrija has expanded its renowned portfolio to provide captivating digital slots and table games, as well as continue to run numerous charitable projects to tackle social issues across the country.

This partnership adds to Playson’s recent success in Croatia and marks another step in the supplier’s ongoing expansion across Europe’s most mature markets.

Blanka Homor, Sales Director at Playson, said: “Croatia remains a vital region for us at Playson and we’re thrilled to continue strengthening our market presence through the country’s national lottery operator.

“Hrvatska Lutrija boasts a commendable player base and we look forward to their users enjoying our array of graphically-advanced slots. We are eager to provide even more quality games to operators of all types and sizes.”

Ignacije Čutura, CEO at Hrvatska Lutrija, said: “Playson has consistently launched some of the industry’s most memorable slots over the last few years and we are delighted an array of their top performing titles are now available to our players.

“This partnership underlines Hrvatska Lutrija’s commitment of ensuring our slot offering continues to be the most stimulating and engaging on the market and we look forward to watching our new partnership with Playson flourish.”

The post Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal appeared first on European Gaming Industry News.

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CT Gaming Expands in Macedonia with a Landmark Installation

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CT Gaming has marked a significant milestone with the debut of its latest multigame, Diamond King 4, at Princess Casino Gevgelija. As part of the exciting launch, ten NEXT slot cabinets, equipped with a premium stand and innovative iDeck, have been successfully installed, setting a new standard for gaming excellence.

Staying ahead of industry trends, the iDeck enhances gameplay with intuitive navigation, allowing players to immerse themselves in captivating content effortlessly.

“We are excited to introduce Diamond King 4 to the Macedonian market. Paired with the premium NEXT slot cabinet, this combination embodies CT Gaming’s innovation and commitment to exceptional gaming experiences,” said Biser Bozhanov, Director of Strategy and Business Development at CT Gaming.

Guests at Princess Casino Gevgelija can now explore 40 thrilling titles, including 20 linked to the upgraded progressive jackpot – Diamond Tree Deluxe, offering bigger rewards and heightened excitement. The multigame pack seamlessly blends classic favorites with fresh new releases, catering to a wide range of player preferences. Additionally, the Buy Bonus feature adds another layer of excitement, making gameplay even more engaging and memorable.

“We are grateful to our partners at Princess Casino Gevgelija for their trust. We believe this installation will further reinforce our strong presence in the Macedonian market and set the stage for future growth,” Mr. Bozhanov added.

The post CT Gaming Expands in Macedonia with a Landmark Installation appeared first on European Gaming Industry News.

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