As part of its long-standing partnership with the Bulgarian Business Leaders Forum (BBLF), Amusnet supported the 9th Annual Meeting between BBLF and the Diplomatic Corps, held on June 26 in Sofia. The high-profile event brought together ambassadors from over 30 countries, senior executives representing more than 45 companies, and key government officials under the theme “Bulgaria as an Investment Destination.”

The forum served as a strategic platform for dialogue between the business community, the diplomatic sector and government institutions, focusing on strategies to attract, retain and support investors in Bulgaria. Discussions emphasised the country’s significant potential for innovation, economic development and international cooperation – particularly in the context of the country’s progress towards Eurozone and OECD membership.

Distinguished guests included Minister of Justice Georgi Georgiev, Deputy Minister of Foreign Affairs Nikolay Pavlov, Deputy Minister of Economy and Industry Doncho Barbalov and Mila Nenova, Executive Director of the Bulgarian Investment Agency. The UK served as this year’s diplomatic partner, represented by British Ambassador Nathaniel Copsey.

“Supporting the BBLF Annual Meeting with the diplomatic corps fully aligns with Amusnet’s strategic vision of fostering a transparent, stable, and forward-looking business environment in Bulgaria. Our long-term collaboration with the Bulgarian Business Leaders Forum reflects a shared commitment to high standards of corporate governance, responsible business conduct, and sustainable growth,” said Ivo Georgiev, CEO of Amusnet.

By sponsoring this key event, Amusnet reaffirms its commitment to advancing responsible business practices, fostering international collaboration and contributing to a stronger investment climate in Bulgaria. The company continues to stand behind initiatives that align with its corporate values of integrity, transparency and sustainable growth.

The Bulgarian Football Union and the company ELITBET, which has been the official sponsor of the Third League since last summer, have reached an agreement to extend their partnership. The new contract is until 2028, the official website of the BFU announced. Thus, the third echelon will continue to bear the name ELITBET Third League, and both parties expressed their satisfaction with the continued cooperation between them.

“We are happy to support amateur football in Bulgaria and will continue to do so in the future. In this one year since the beginning of our partnership with the Bulgarian Football Union, we have managed to promote the league by creating quality digital content. We have plans to make this product even more attractive,” said Dani Nikolova, Marketing Director of ELITBET.

“The Third League is one of the main elements of the football ecosystem in our country and is of key importance for the development of the game in the different regions of the country. We are glad that in the person of ELITBET we have a solid partner who invests in amateur football,” said the president of the Amateur Football League and member of the Executive Committee of the Bulgarian Football Union Rumyan Valkov.

SYNOT Group has announced that it has installed its gaming equipment into the premium locations of Efbet in Bulgaria. The popular Firebird RED and BLUE compendiums in Eclipse FL-32 cabinet are now shining bright in 7 locations in 5 different cities across Efbet network in the country.

“I am proud and very thankful to Efbet that after the successful launch of SYNOT online games in April, now they are providing a stage for the top of the notch land-based products of SYNOT Group. We at SYNOT Group are looking forward to a strong and successful partnership with Efbet,” said Stanislav Stanev, International Business Development Director of SYNOT Group.

The Firebird RED and BLUE gaming systems are already proven concepts, operating across a wide range of markets in which the SYNOT Group is present. These systems are highly popular among players, which is a testament to their quality and appeal. Each set offers dozens of sophisticated and original titles with eye-catching graphics and engaging bonus features, all of which are developed by SYNOT Games. The sets include both fruit and themed titles; in addition to classic games, they also feature standout Hold and Respin titles, which are favourite among players. Among the most popular Hold and Respin games are Aztec Jaguar, Tiki Princess, Legend of Medusa and others. Thanks to their outstanding technical features, Firebird systems are flexible and easily adaptable to meet the specific requirements of various markets, making them successful across several continents.

The Eclipse FL-32 cabinet is one of SYNOT’s most popular new generation cabinets. This sleek and elegant model is equipped with 32″ Full HD monitors, delivering an excellent visual experience that enhances the attractiveness of the games. With its modern design and high-quality components, the Eclipse FL-32 is the ideal choice for any casino aiming offer players the highest standards of comfort and gaming experience.

“We are very happy to cooperate with SYNOT Group in both verticals. Like this we believe that the synergy between the online and land-based casino games will bring more fun and entertainment for our players. With the newly installed SYNOT slot machines in some of our prime locations we can offer more to our customers,” said Marina Zaharieva, manager Efbet casino & sports.