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European Gaming Congress 2024

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Playson powers European growth with BalkanBet

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Playson, the fast-growing digital entertainment supplier has announced a deal to provide its tier-one content to the rapidly expanding operator BalkanBet.

Under the agreement, BalkanBet will introduce its Serbia-based players to a collection of Playson’s most recent releases, including the highly immersive Lion Gems: Hold and Win, Burning Fortunator and Wolf Power Megaways.

The operator is also set to benefit from the supplier’s cutting-edge suite of integration-free engagement tools, including Cash Blast and Reel of Fortune, which have been proven to significantly increase player retention.

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European Gaming Congress 2024 (Warsaw, Poland)

As highlighted in Playson’s new brand identity announcement, this deal will reinforce the company’s ambitions to bring the Playson experience to more players across the world.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to partner with BalkanBet in a comprehensive content deal that helps to maintain our rapid regional expansion.

“We look forward to working alongside a company that shares our ambitious outlook, and BalkanBet’s impressive player reach allows us to continue attracting new audiences in the exciting Serbian market.”

Dejan Tasić, Head of Casino at BalkanBet, added: “Playson is a dynamic game developer with a track-record of creating innovative products with widespread player appeal, so we are delighted to be joining forces with the provider.

“Our offering is of a peerless quality and teaming up with premium suppliers such as Playson is key to our success in delivering world-class entertainment experiences to a broad customer base.”

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EEGS 2024 Welcomes Oddin.gg as Silver Sponsor!

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We are thrilled to announce that Oddin.gg is joining us as a Silver Sponsor for the Eastern European Gaming Summit (EEGS) 2024 for the third consecutive year! 🚀 As a leading B2B provider in the esports betting space, Oddin.gg is renowned for empowering its partners with a comprehensive end-to-end esports betting ecosystem. Their continued support significantly enriches the experience for all attendees, ensuring a dynamic and engaging EEGS 2024.

This enduring partnership reflects our commitment to fostering growth and innovation within the rapidly evolving gaming industry. With Oddin.gg’s expertise and dedication, EEGS 2024 promises to be a hub of insightful discussions, networking opportunities, and cutting-edge developments that drive the industry forward.

The post EEGS 2024 Welcomes Oddin.gg as Silver Sponsor! appeared first on European Gaming Industry News.

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Sportingtech Opens New Office in Sofia

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Sportingtech, the award-winning, compliant iGaming platform, opened the doors to its latest office in Sofia, Bulgaria this month. This move to a larger, state-of-the-art facility at Megapark marks another milestone for the company, following the recent opening of its São Paulo office, one of five global locations.

The new Sofia office offers cutting-edge facilities and space for further growth, underscoring Sportingtech’s dedication to providing top-tier infrastructure for its operator and talented, world-class team.

“We pride ourselves on delivering a highly configurable platform that allows our customers to create unique and seamless player experiences. Our investment in this new office and our tech team ensures we can continue pushing the boundaries of innovation, stability and customisation—keeping our clients ahead of the curve,” said Tom Ustunel, CEO of Sportingtech.

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BGaming extends Winbet partnership with Bulgarian launch

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Popular iGaming content provider BGaming has built on its long-term collaboration with Winbet by launching in the Bulgarian market with the operator.

As part of the deal, BGaming will integrate its creative portfolio with Winbet’s platform in Bulgaria, with games such as Minesweeper XY, Wild Cash and Bonanza Billion, made available to its players.

Winbet is one of Eastern and Central Europe’s leading brands, with a presence in markets such as Romania, Bulgaria, Serbia and Croatia. Its Bulgarian arm boasts more than 30 gaming halls in over 20 cities and enjoys a prominent position in the country’s entertainment space.

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BGaming first partnered with Winbet in January, helping to elevate the operator’s platform in Romania with its striking and innovative content. Now, it will replicate this success and demonstrate the widespread appeal of its creations in another strategically significant market.

Olga Levshina, CCO at BGaming, said: “We are pleased to celebrate our ongoing partnership with Winbet by collaborating with them once again, this time in Bulgaria.

“So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighbouring market alongside this major brand.”

Victor Perenovski, Operations Director at Winbet, said: “BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles. This partnership is an important step in fulfilling our promise to our customers for high quality gaming experience and the most popular games from the best providers.

“The game provider’s portfolio has so much potential for attracting players and is based on detailed analysis of their preferences and behaviours. We anticipate a partnership that will continue to deliver positive results.”

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