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European Gaming Congress 2024

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MaxBet sees strong results from SIS Competitive Gaming launch

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Deal covers Serbia-based operator’s Balkan territories

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has experienced a successful launch with MaxBet after delivering its esports betting product SIS Competitive Gaming to the Serbia-based operator.

MaxBet is now live with the end-to-end solution built specifically for sportsbooks, with the esports betting product already providing significant margin returns for the operator. MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. This is made up of NBA2K21 games that take place all day Monday to Sunday in 5-minute quarters.

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Customers have access to live streamed pictures, commentary, on-screen graphics with betting triggers, data plus an extensive range of esports markets and prices for approximately 40,000 live events a year, and previously, SIS has twice doubled the output of content available through the product since its initial launch with bet365 following strong customer demand.

With integrity at the heart of the SIS Competitive Gaming offer, every match is monitored by a dedicated integrity referee, trained by the Esports Integrity Commission (ESIC), ensuring that bettors receive a high-quality betting experience. Strict player due diligence procedures are in place to keep competitions fair and transparent, while all players take part remotely to meet new health and safety measures.

Anze Gantar, Digital Sales Manager at SISsaid: “We’re very pleased with how SIS Competitive Gaming has delivered such strong engagement and margin returns for MaxBet in its opening few months of operations.

“The product has proven to be a valuable addition for sportsbooks, and the success to date is testament once more to the quality and integrity that has been built into SIS Competitive Gaming from inception.”

Darko Zivanov, Group CEO at MaxBetsaid: “Launching with SIS has proven to be a great success. Our customer base across the Balkans has thoroughly enjoyed the exciting esports experience and live betting opportunities available through SIS Competitive Gaming.

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“We are very confident that they will continue to enjoy the esports betting experience, helping us to further boost engagement and drive profitable revenues in the process.”

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EEGS 2024 Welcomes Oddin.gg as Silver Sponsor!

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We are thrilled to announce that Oddin.gg is joining us as a Silver Sponsor for the Eastern European Gaming Summit (EEGS) 2024 for the third consecutive year! 🚀 As a leading B2B provider in the esports betting space, Oddin.gg is renowned for empowering its partners with a comprehensive end-to-end esports betting ecosystem. Their continued support significantly enriches the experience for all attendees, ensuring a dynamic and engaging EEGS 2024.

This enduring partnership reflects our commitment to fostering growth and innovation within the rapidly evolving gaming industry. With Oddin.gg’s expertise and dedication, EEGS 2024 promises to be a hub of insightful discussions, networking opportunities, and cutting-edge developments that drive the industry forward.

The post EEGS 2024 Welcomes Oddin.gg as Silver Sponsor! appeared first on European Gaming Industry News.

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Sportingtech Opens New Office in Sofia

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Sportingtech, the award-winning, compliant iGaming platform, opened the doors to its latest office in Sofia, Bulgaria this month. This move to a larger, state-of-the-art facility at Megapark marks another milestone for the company, following the recent opening of its São Paulo office, one of five global locations.

The new Sofia office offers cutting-edge facilities and space for further growth, underscoring Sportingtech’s dedication to providing top-tier infrastructure for its operator and talented, world-class team.

“We pride ourselves on delivering a highly configurable platform that allows our customers to create unique and seamless player experiences. Our investment in this new office and our tech team ensures we can continue pushing the boundaries of innovation, stability and customisation—keeping our clients ahead of the curve,” said Tom Ustunel, CEO of Sportingtech.

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The post Sportingtech Opens New Office in Sofia appeared first on European Gaming Industry News.

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BGaming extends Winbet partnership with Bulgarian launch

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Popular iGaming content provider BGaming has built on its long-term collaboration with Winbet by launching in the Bulgarian market with the operator.

As part of the deal, BGaming will integrate its creative portfolio with Winbet’s platform in Bulgaria, with games such as Minesweeper XY, Wild Cash and Bonanza Billion, made available to its players.

Winbet is one of Eastern and Central Europe’s leading brands, with a presence in markets such as Romania, Bulgaria, Serbia and Croatia. Its Bulgarian arm boasts more than 30 gaming halls in over 20 cities and enjoys a prominent position in the country’s entertainment space.

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BGaming first partnered with Winbet in January, helping to elevate the operator’s platform in Romania with its striking and innovative content. Now, it will replicate this success and demonstrate the widespread appeal of its creations in another strategically significant market.

Olga Levshina, CCO at BGaming, said: “We are pleased to celebrate our ongoing partnership with Winbet by collaborating with them once again, this time in Bulgaria.

“So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighbouring market alongside this major brand.”

Victor Perenovski, Operations Director at Winbet, said: “BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles. This partnership is an important step in fulfilling our promise to our customers for high quality gaming experience and the most popular games from the best providers.

“The game provider’s portfolio has so much potential for attracting players and is based on detailed analysis of their preferences and behaviours. We anticipate a partnership that will continue to deliver positive results.”

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