

Balkan's
MaxBet sees strong results from SIS Competitive Gaming launch
Deal covers Serbia-based operator’s Balkan territories
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has experienced a successful launch with MaxBet after delivering its esports betting product SIS Competitive Gaming to the Serbia-based operator.
MaxBet is now live with the end-to-end solution built specifically for sportsbooks, with the esports betting product already providing significant margin returns for the operator. MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. This is made up of NBA2K21 games that take place all day Monday to Sunday in 5-minute quarters.
Customers have access to live streamed pictures, commentary, on-screen graphics with betting triggers, data plus an extensive range of esports markets and prices for approximately 40,000 live events a year, and previously, SIS has twice doubled the output of content available through the product since its initial launch with bet365 following strong customer demand.
With integrity at the heart of the SIS Competitive Gaming offer, every match is monitored by a dedicated integrity referee, trained by the Esports Integrity Commission (ESIC), ensuring that bettors receive a high-quality betting experience. Strict player due diligence procedures are in place to keep competitions fair and transparent, while all players take part remotely to meet new health and safety measures.
Anze Gantar, Digital Sales Manager at SIS, said: “We’re very pleased with how SIS Competitive Gaming has delivered such strong engagement and margin returns for MaxBet in its opening few months of operations.
“The product has proven to be a valuable addition for sportsbooks, and the success to date is testament once more to the quality and integrity that has been built into SIS Competitive Gaming from inception.”
Darko Zivanov, Group CEO at MaxBet, said: “Launching with SIS has proven to be a great success. Our customer base across the Balkans has thoroughly enjoyed the exciting esports experience and live betting opportunities available through SIS Competitive Gaming.
“We are very confident that they will continue to enjoy the esports betting experience, helping us to further boost engagement and drive profitable revenues in the process.”
Balkan's
BFU and Elitbet Extend Their Partnership Until 2028

The Bulgarian Football Union and the company ELITBET, which has been the official sponsor of the Third League since last summer, have reached an agreement to extend their partnership. The new contract is until 2028, the official website of the BFU announced. Thus, the third echelon will continue to bear the name ELITBET Third League, and both parties expressed their satisfaction with the continued cooperation between them.
“We are happy to support amateur football in Bulgaria and will continue to do so in the future. In this one year since the beginning of our partnership with the Bulgarian Football Union, we have managed to promote the league by creating quality digital content. We have plans to make this product even more attractive,” said Dani Nikolova, Marketing Director of ELITBET.
“The Third League is one of the main elements of the football ecosystem in our country and is of key importance for the development of the game in the different regions of the country. We are glad that in the person of ELITBET we have a solid partner who invests in amateur football,” said the president of the Amateur Football League and member of the Executive Committee of the Bulgarian Football Union Rumyan Valkov.
The post BFU and Elitbet Extend Their Partnership Until 2028 appeared first on European Gaming Industry News.
Balkan's
SYNOT Partners with Efbet in Bulgaria

SYNOT Group has announced that it has installed its gaming equipment into the premium locations of Efbet in Bulgaria. The popular Firebird RED and BLUE compendiums in Eclipse FL-32 cabinet are now shining bright in 7 locations in 5 different cities across Efbet network in the country.
“I am proud and very thankful to Efbet that after the successful launch of SYNOT online games in April, now they are providing a stage for the top of the notch land-based products of SYNOT Group. We at SYNOT Group are looking forward to a strong and successful partnership with Efbet,” said Stanislav Stanev, International Business Development Director of SYNOT Group.
The Firebird RED and BLUE gaming systems are already proven concepts, operating across a wide range of markets in which the SYNOT Group is present. These systems are highly popular among players, which is a testament to their quality and appeal. Each set offers dozens of sophisticated and original titles with eye-catching graphics and engaging bonus features, all of which are developed by SYNOT Games. The sets include both fruit and themed titles; in addition to classic games, they also feature standout Hold and Respin titles, which are favourite among players. Among the most popular Hold and Respin games are Aztec Jaguar, Tiki Princess, Legend of Medusa and others. Thanks to their outstanding technical features, Firebird systems are flexible and easily adaptable to meet the specific requirements of various markets, making them successful across several continents.
The Eclipse FL-32 cabinet is one of SYNOT’s most popular new generation cabinets. This sleek and elegant model is equipped with 32″ Full HD monitors, delivering an excellent visual experience that enhances the attractiveness of the games. With its modern design and high-quality components, the Eclipse FL-32 is the ideal choice for any casino aiming offer players the highest standards of comfort and gaming experience.
“We are very happy to cooperate with SYNOT Group in both verticals. Like this we believe that the synergy between the online and land-based casino games will bring more fun and entertainment for our players. With the newly installed SYNOT slot machines in some of our prime locations we can offer more to our customers,” said Marina Zaharieva, manager Efbet casino & sports.
The post SYNOT Partners with Efbet in Bulgaria appeared first on European Gaming Industry News.
Balkan's
BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators

For the 16th edition of BEGE, one of the most important events in the gaming industry in the Balkans, the expo proudly brings back the “Gaming Start-UP Challenge 7.0” as a highlight of this year’s event. This exciting entrepreneurial competition returns to the BEGE and EEGS stage, offering start-ups a unique platform to showcase their innovations to industry leaders and investors.
The challenge is open to start-ups developing groundbreaking solutions relevant to the gaming industry. Whether your focus is on advanced payment methods, online gaming platforms, cryptocurrency and blockchain technologies, security solutions, or cutting-edge game development tools, your innovation has a place here. The competition also welcomes pioneering work in augmented and virtual reality, esports and live streaming, and responsible gaming technologies. In essence, any technology that enhances or revolutionizes the gaming or gambling experience fits the spirit of this challenge.
Participants will have the exclusive chance to pitch their start-up live on the EEGS stage, gaining invaluable exposure during the two-day BEGE exhibition. Beyond the stage, this event provides a vibrant networking environment to connect with potential partners, investors, and key stakeholders across the gaming ecosystem.
To apply, startups are required to pay a nominal participation fee of 100 euros to secure their spot. Selected applicants will receive a short questionnaire and be invited to prepare a concise presentation for the competition.
Don’t miss this opportunity to propel your gaming start-up into the spotlight and join the forefront of gaming innovation.
Apply now and take your place in shaping the future of the industry!
The post BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators appeared first on European Gaming Industry News.
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