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Playson strikes content deal with AlphaBET Gaming

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Developer to supply games to company’s new online casino Alphawin

Casino games and software developer Playson has signed a deal with Bulgarian operator group AlphaBET Gaming to deliver its comprehensive range of titles to the company’s new online casino brand, Alphawin.

With a strong presence in the land-based sector, the group is expanding its operations to the online environment and recently obtained a local gambling licence to operate in Bulgaria’s regulated market.

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This new partnership has been driven by Playson’s track record for developing games that are popular with players across Europe, ensuring Alphawin is in a position to offer quality content upon its launch.

The deal includes the integration of Playson’s exciting range of games, such as Buffalo Power Megaways, Royal Coins: Hold and Win and 9 Happy Pharaohs.

The latest deal is an extension of Playson’s penetration into the Bulgarian market and demonstrates the trust that new online casino brands place on the developer’s content to drive engagement.

Blanka Homor, Sales Director at Playson said: “We are delighted to extend our presence in the Bulgarian market with the country’s newest online brand Alphawin.

“It’s an exciting time for the team at Alphawin as they embark on their online journey and we’re looking forward to playing our part and suppling the casino with our quality content.”

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Lyubomir Zaharinov, CEO at AlphaBET Gaming, the company behind Alphawin, added: “Playson is one of the leading brands in the industry, so partnering with them holds significant value in Alphawin’s targeted expansion.

“We are thrilled to be working with such a well-known developer and believe its diverse range of games will support our online growth and strengthen our fundamental appeal to a broad base of customers.”

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Bulgaria first for Push Gaming with Kaizen Gaming’s Betano

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Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.

For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.

Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.

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The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.

Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.

“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”

Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming,  added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”

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The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.

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Pateplay and Superbet expand their strategic partnership in Serbia

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This collaboration is set to develop the entertainment landscape in Serbia by combining Pateplay’s extensive portfolio of top-attractive games with Superbet professionalism and strategic insights.

This includes fan-favourites like Regal Spins, Jester Bags, Sevens Heat and soon Golden Fate, Lost in Giza, Enigma of Ellada and immersive Sun Link Series, all of which have received widespread acclaim within the players community.

The post Pateplay and Superbet expand their strategic partnership in Serbia appeared first on European Gaming Industry News.

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CT Interactive Strengthens its Presence in Bulgaria

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CT Interactive has strengthened its presence in the Bulgarian market by expanding its portfolio with a new selection of certified games. The latest certification reinforces the company’s commitment to delivering engaging and high-quality gaming content, providing operators with a diverse selection of fresh and innovative titles.

“Bulgaria remains a key market for CT Interactive, and this certification is another step in our strategy to continuously provide top-tier, regulation-compliant games to our partners. We are dedicated to expanding our portfolio with exciting content that enhances player engagement while meeting the highest industry standards,” Martin Ivanov, Chief Operating Officer at CT Interactive, said.

Some of the newly certified games include: The New Queen of Fruits, Book of Power, Guardians of Asgard, Clover Queen, Piggy Crash, Fruits & Sweets Buy Bonus, Hyper Cuber Buy Bonus, Duck of Luck Buy Bonus and others. These titles showcase a mix of dynamic themes and innovative mechanics, designed to appeal to a wide range of player preferences.

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The post CT Interactive Strengthens its Presence in Bulgaria appeared first on European Gaming Industry News.

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