Go-to LatAm online and land-based content and platform technology provider claims biggest prizes so far

Vibra Gaming, the ‘go-to’ content and platform developer for the LatAm region, has won its most significant awards in its five-year history, claiming both ‘Bingo & Lottery Supplier of the year’ and silver for ‘Casino & iGaming Supplier of the year’ at the SBC LatAm Awards.

The rapidly growing provider, that has made huge inroads in the LatAm market in 2023-24 across its three divisions; Vibra Gaming, Vibra Solutions and Vibra VLT, claimed the awards ahead of several larger and more well-established competitors.

In the bingo and lottery category the judges recognized Vibra for its pioneering approach to instant lottery products. Its Scratch-a-lot titles are unique in the market, and its EGM platform is specifically designed for LatAm.

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Plans are already in place to expand its content portfolio across hundreds more video lottery terminals in Brazil following the great reception of its games on VLTs in the states of Paraíba and Maranhão. The company also plans to distribute content in terminals in Mexico, Peru, and Argentina in the coming months.

In the casino and iGaming category Vibra was rewarded for its high-performing proprietary content development and distribution that has formed the bedrock of the business since its foundation.

Ramiro Atucha, CEO, Vibra Gaming, said:  “To see our efforts recognised across flagship categories that touch all three of our business divisions, and to win ahead of so many fantastic other suppliers, is one of the highlights of our journey as a company so far. To say we’re thrilled would be an understatement!

“These awards prove how far we’ve come in such a short space of time and justify all the effort every individual puts into Vibra every single day. I’m so pleased for everyone involved and I’d like to thank them all. They deserve this success.”

Founded four years ago by a management team of highly experienced industry experts with decades of land-based and online experience, Vibra Gaming has emerged as one of the most exciting and innovative content studios and software developers in the industry and rapidly grown to become the LatAm market’s ‘go-to’ partner for local and international operators.

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Betsson Group celebrates its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.

The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:

• Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.

• Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.

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• Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of our employees.

Betsson’s win as Sportsbook Operator of the Year reflects its commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.

Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.

International Game Technology PLC announced that Shondra DeLoach-Perea, IGT Vice President Field Services, Call Centers and Technology Operations, has been named a recipient of Global Gaming Women’s (GGW) 2024 “Patty Becker Pay it Forward Award”. The annual award program honors women in the gaming industry who have contributed to GGW’s initiatives and helped support women in their organization and community.

“Global Gaming Women is thrilled to recognize Shondra DeLoach-Perea as a recipient of the Patty Becker Pay it Forward Award. The award recipients are individuals in the gaming industry who embody GGW’s vision of creating a culture of inclusiveness and diversity that empowers women to succeed, and we look forward to celebrating Shondra’s contributions at our annual ‘Kick Up Your Heels’ event,” said GGW President Lauren Bates.

“IGT congratulates Shondra DeLoach-Perea on receiving Global Gaming Women’s Patty Becker Pay it Forward Award. This outstanding recognition reflects Shondra’s exemplary leadership at IGT and beyond, and her unwavering commitment to advancing women in gaming, elevating DEI programs across the sector, and mentoring the next generation of leaders,” said Vince Sadusky, CEO of IGT.

With a gaming career that extends more than 25 years, DeLoach-Perea has worked in multiple facets of the gaming and lottery sectors, including technology, compliance, the call center, operations, employee training, and manufacturing. She started her career at IGT in 2008 as the field services manager for southern Nevada. In her current position, DeLoach-Perea oversees a global team that spans North America, Latin America, the Asia-Pacific, Europe, the Middle East, and Africa.

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