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European Gaming Congress 2024

iGaming Industry

Exclusive Interview with Jospeh Borg

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Exclusive interview with Joseph Borg

Our colleague, Szaló Réka interviewed Joseph Borg who is Vice-President of Bitmalta, and also a senior advisor at WH Partners, a law firm specializing in Gaming, Corporate, IT, Telecoms and Intellectual Property Law. He also lectures Gaming Law at the University of Malta and is the Secretary General of the Malta IT Law Association.

 

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Borg: Thank you for inviting me to give this interview. It is my pleasure. I am an advocate by profession, and I’m currently a Senior Advisor to WH Partners, practising mainly in the areas of Gaming, Blockchain, Esports, Corporate, IT, Telecoms and Intellectual Property Law. I also lecture Gaming Law at the University of Malta. Currently I’m also the Vice-President of Bitmalta, which is a non-profit organization that I co-founded, with a mission to promoting and stimulating discussion about blockchain technology and cryptocurrencies in Malta. Before joining WH Partners I occupied the post of Chief Regulatory Officer of the Lotteries and Gaming Authority – Malta (now the Malta Gaming Authority), where I worked for almost 7 years. During my tenure at the MGA, I was elected as a Member on the Board of Trustees of the International Association of Gaming Regulators (IAGR). 

You have rich experience in providing advice to the Gaming industry. Why did you choose gaming, or may I ask: did the industry choose you?

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Borg: I believe the industry chose me when I joined the Lotteries and Gaming Authority in Malta in 2017. The MGA (then known as the LGA), was set up in 2004 and became fully operational by 2006. I was one of its first employees and I witnessed the growth of the industry in Malta first hand. I was coming from a telecoms and IT law background after obtaining a Masters degree in the subject and 3 years experience as Legal Counsel to Vodafone Malta. Coming from a vibrant and dynamic industry like the telecoms industry I thought that this is as interesting and exciting as it can get. But when I got into the gaming industry I felt that this is the industry I want to focus on. If the telecoms industry is vibrant, dynamic and exciting, the gaming industry is all of that ten times over.

What is your personal opinion about the European gambling industry and could you make a comparison with the market that you know better and the European situation in terms of gaming and gambling?

Borg: Unfortunately the fragmentation of the European market is bad news for the industry and players. It is next to impossible for the industry to grow across the European market and we have situations where customers from different European Union member states are not able to obtain their services legally from their preferred provider. It has created first class and 2nd class EU citizens where 1st class citizens where some citizens are spoilt for choice in terms of which operator they want to play with while 2nd class citizens are bound to choose from a few operators that have little or no competition and that can take the attitude of ‘take it or leave it’ or worse still that would like to offer a better product but cannot because they are stifled by outrages taxes and irrational limitations. It is a ridiculous situation, where in a common market that is supposed to present equal opportunities to everyone.

What advice would you give for those investors who are planning to set up a business in the gaming and gambling sector in Europe?

Borg: It is difficult to set up a new gaming business and succeed in Europe at the moment, unless you come up with an innovative business model or innovative products that will give you the edge. Currently I see room for growth in the Esports betting sectors, blockchain technology based products, virtual reality and augmented reality products, as well as niche operators. Most successful startups will be taken over by the big boys in the industry. But that’s a lifecycle we have to adapt to.

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According to you which are the values of Bitcoin that can make it very effective and due to which it will enhance the gaming industry?

Borg: The technology behind Bitcoin is the real game changer. Blockchain technology brings with it massive advantages to the gaming offerings especially when it comes to security, trust, player protection and cost efficiency.

With this technology everyone is a winner. Operators benefit from security and cost efficiency, customers befit from added security, trust and player protection while the regulator benefits from all of the above as well as a higher degree of monitoring possibilities.

With blockchain technology, everyone is a winner!

Cryptocurrencies are the blood running to the blockchain veins. Cryptocurrencies bring a number of challenges and opportunities. But all the challenges can be overcome with a little bit of effort and common sense from all parties involved.

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You are Co-Founder and Vice-President at Bitmalta, a non-profit organisation. What mission does this organisation undertake? Will you please tell us more about this organisation?

Borg: I set up Bitmalta together with Jonathan Galea, who has been actively involved in blockchain technology and cryptocurrencies for over 5 years, when very few people had any idea of what this technology entails.

It is a non-profit organization that I co-founded, with a mission to promoting and stimulating discussion about blockchain technology and cryptocurrencies in Malta. The aim is to lobby in favour of the adoption of blockchain technology and cryptocurrencies with the government as well as with regulatory authorities. It also aims at educating people through seminars and other initiatives about this revolutionary technology.

What is your main hobby?

Borg: My passion is football. I am a big Juventus fan, a season ticket holder at the Allianz Stadium in Turin. I was also the President and Co-Founder of the largest Juventus official fan club outside of Italy. Unfortunately, due to work and family commitments (I’m a father of 2 year old twins) I had to resign from the club and I’m travelling to Turin less frequently. However, I would not miss a Juventus match, irrespectively of where I am in the world and on which time zone I am in.

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I also try to go to the gym 3 times a week, when possible.

Where would you travel the most in Central Europe?

Borg: My favourite cities are Turin (for obvious reasons), Stockholm and Edinburgh. However, my most memorable travels have been to the wilderness of the countryside of Sweden, Ireland, Scotland and Alaska.

The post Exclusive Interview with Jospeh Borg appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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