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Relax Gaming partners with William Hill for latest UK expansion

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iGaming giant adds leading supplier’s content to boost UK footprint

Relax Gaming, the igaming aggregator and supplier of unique content, has penned a deal with William Hill in a significant step towards a major expansion of its games offering in the UK.

The leading operator will also benefit from a choice of all of Relax’s Powered by Relax and Silver Bullet platform partners.

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This collaboration was made possible by Relax’s high-quality partnership programmes and comes as a result of the company’s rapidly growing reputation as a content creator, having produced hundreds of high-quality games.

In Relax’s latest move towards global expansion, the deal will see the operator host the supplier’s range of titles. Games that will now be added to William Hill’s site include the award-winning Money Train 2, an exhilarating slot with a 50,000x maximum win available via its Money Cart Bonus Round.

Top Dawg$ will also be showcased by the operator, overflowing with features including mystery respins and free spins, accompanied by a funky hip-hop West Coast/East Coast soundtrack.

Commenting on such an important deal for its UK expansion, Andrew Crosby, Director of Account Management at Relax Gaming, said: “We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further.

“Our partnership with William Hill evidences the value that Relax brings to the table for both the operators and the studios we work with. Offering the industry’s most sought-after selection of gaming experiences, we’re highly confident that we’ll enjoy many years of working together.”

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Craig Staples, Head of Gaming Content at William Hill added:We are delighted to partner with the leading supplier of game-changing content, and offer Relax’s award-winning games, as well as slots from its highly innovative partnership studios.

With a wealth of innovative and engaging products, they have already proven to be a real UK favourite. Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them.”

Now regarded as one of the industry’s leading aggregators, Relax Gaming provides its partners with upwards of 2,000 online casino games.

This encompasses a wide range of titles, from its high performing proprietary slots to an expansive library of content from hand-picked third-party studios via its partnership programmes.

In tandem with its continued success, the leading supplier secured the award for Unique Gaming Company of the Year at the UK’s International Gaming Awards in September.

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This was preceded by four EGR B2B Awards in July, including Innovation in Mobile and Casino Software Provider, as well as two CasinoBeats Developer Awards at the SBC Summit in Malta.

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LEON Obtains Sponsorship Agreements with Four MMA Fighters to Enhance Brand Visibility

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LEON, the globally recognized online sports and casino entertainment brand, has partnered to sponsor four promising mixed martial arts (MMA) fighters: Justin Tafa, Junior Tafa, Hakaraia Wilson, and Joshua Culibao.

This partnership marks an exciting expansion of LEON’s sports collaboration portfolio, with the four Australasian athletes set to engage in various promotional activities and fan interactions, all while representing the LEON brand. These efforts aim to bring fans closer to the thrilling world of MMA.

The six-month promotional campaign will culminate in an unforgettable fight night in Australia this August, where the four fighters will demonstrate their prowess in the octagon.

The Tafa brothers and Culibao are well-known figures in the UFC, and Wilson is a rising star in professional MMA. Through LEON’s platform, they will provide regular updates on their training and progress and engage with fans via personal calls and exclusive online events.

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LEON is committed to offering a secure, enjoyable, and innovative environment for casino gaming, sports, and esports fans. It prioritizes both entertainment and safety and advocates for responsible gaming practices.

Callen Mowatt, fighters Communications Director: “We are thrilled to join forces with such exceptional brand. Each of these athletes embodies the values of perseverance, determination, and courage, which we believe resonates deeply with with the brand. We look forward to being able to showcase their inspiring journeys as they reach new heights in their careers”

The Brand Communications Director of LEON commented, “Our partnership with the dynamic world of combat sports not only supports the aspirations of these talented athletes but also reinforces our pledge to deliver exhilarating and engaging experiences to our audience.

This collaboration reflects LEON’s commitment to innovation and community involvement, mirroring the triumphant cheers that echo across the sports landscape.

Our goal is to assist young talent and support emerging athletes. We understand the challenges they face and the dedication required to excel as top fighters.

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Through this sponsorship, we aim to motivate our audience to pursue their dreams and strive for success. We extend our best wishes to the four fighters as they train for their upcoming matches over the next six months.”

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The post Obtains Sponsorship Agreements with Four MMA Fighters to Enhance Brand Visibility appeared first on European Gaming Industry News.

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EGT Digital has extended its partnership with efbet for Romania

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EGT Digital is pleased to announce that it has enhanced its collaboration with efbet for Romania. Now the visitors of efbet.ro are able to dive into the rich gaming diversity of the bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot.

Tsvetomira Drumeva, Head of Sales at EGT Digital, expressed her satisfaction with the deal: “Efbet is a valued partner of ours and we are happy that the Romanian customers of the operator already have the opportunity to enjoy our slot titles. I believe that, as always, we will live up to their expectations, even surpass them.”

Tsvetina Georgieva, Marketing manager at efbet, also gave a positive evaluation of the partnership. She said: “We are well familiar with EGT Digital’s games, which have been available on our Bulgarian site for several months. Led by our desire to enrich our customers’ gaming choices with high-quality content in more markets, we thought the time had come to present the provider’s games in Romania. The results demonstrated so far show that we made the right decision.”

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The post EGT Digital has extended its partnership with efbet for Romania appeared first on European Gaming Industry News.

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7777 gaming partners with Relum

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Leading online casino game developer 7777 gaming has joined forces with Relum, a trusted casino engine, to deliver an unparalleled gaming experience to operators worldwide.

This collaboration enables 7777 gaming to bring its extensive portfolio of over 140 thrilling games to Relum’s network of esteemed operators across the globe. Through this integration, online casinos powered by Relum will gain instant access to 7777 gaming’s engaging and diverse selection of games, such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives. .

Relum, a trusted name in the industry, has rapidly ascended to a leading position by developing a state-of-the-art casino aggregation platform. The platform provides instant access to a vast array of games, boasting over 20,000 titles from more than 240 content providers through a single API integration and toolbox such as free round, jackpots, tournaments and partner success service to support player engagement and revenue growth opportunities.

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, shared her enthusiasm about the partnership: “Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence. We look forward to a successful partnership that will satisfy the players’ requirements for next level of entertainment in any online casino.”

Ashot Sahakyan, Chief Operating Officer at Relum said: “Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming’s portfolio perfectly aligns with our vision, and we are confident that this partnership will elevate the gaming experience for our clients and their players.”

This partnership exemplifies the commitment of both 7777 gaming and Relum to delivering top-tier gaming solutions and reinforces their positions as leaders in the online casino industry.

The post 7777 gaming partners with Relum appeared first on European Gaming Industry News.

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