iGaming Industry
Sports Gambling Booms in Africa
The popularity of gambling in Africa has risen over the past few years with the advent of mobile applications to make betting easier and a proliferation of betting joints.
Ghanaian Efutu Member of Parliament Afenyo Markin is a vehement opponent of gambling centers in Ghana. Earlier this year, he spoke to DW, accusing the Chinese who mainly own and run most of the gambling centers, of taking advantage of young people. He said, “Those Chinese who have come with their raffle joints, I want to tell them we will encourage the police to close these joints down,” before adding, “There are lot of raffle joints in Winneba. Properties are getting stolen because somebody wants money to go raffle.”
The popularity of gambling in Africa has risen over the past few years with the advent of mobile applications to make betting easier and a proliferation of betting joints. In Kenya, SportPesa which was launched in 2013, now has over one million registered.
While it sounds like a “man problem,” reports from South Africa prove women have also been ensnared by the allure of quick money. Heidi Sinclair, treatment and counselling manager at the South African Responsible Gambling Foundation says, “…the reality is that as many as 51 percent of all South African women gamble; what’s more, female problem gamblers are likely to be more severely affected by the condition.” While the practice has its advantages like boosting State revenue, the cost is sometimes too great to ignore.
Mobile Phones – the African Las Vegas
The 2014-2018 Gambling Outlook by PriceWaterhouseCoopers examined the extent of the gambling industry in South Africa, Nigeria and Kenya. Gambling in these three countries will be an industry worth $37 billion. Geopoll says, “Most youth (54%) in SSA (Sub Saharan Africa) have tried their hand at gambling. Kenya has the highest number of youth who have participated in gambling or betting in the past at 76% followed by Uganda at 57%. Ghana has the least number at 42%.”
It also says most young people are using mobile phones to gamble with 75% of those who bet using their phones. Kenya has the highest usage of mobile phones for gambling at 96% while South Africa has the lowest at 48%. In effect, as Geopoll rightly states, mobile phones have become Africa’s Las Vegas.
Fictitious gains, Real losses
The Digital Skills Observatory report says, gambling provides participants with a false and risky sense of “better days”. The contention was that people know it is risky but have an impression of winning which is often untrue. A participant in the research, Mark, said he furnished his house through winnings from gambling. However, according to DSO data, “55% of participants believe they win most of the time, but our data shows that more than 50% have spent more on gambling than they have gained.” While gambling has created employment, and taken youths off the streets in some cases, it has also trapped a lot of participants in compulsive “problem gambling”.
A good number of gamblers want to stop but they simply cannot. Families are being affected. Mental health is at risk. The desire to make more has become an adversary. Quartz reports that, “Kampala schools have reported an increase in dropouts with gambling students unable to pay fees, while several communities, including Uganda’s second largest city Gulu in November, have sought to ban betting amid claims of mounting crime and underage involvement.”
Many countries are struggling with regulating gambling in their countries and appealing to the humanity of business people making profits from gambling is foolhardy. They make gains from the losses of the people and they cannot be expected to cut down their source of revenue. They cash in on the chaotic realities of the largely unemployed young people.
It is sad that it has come to this: Youths who should be in full-time jobs and school are now resorting to chance to make a living. Leaders should feel challenged by the festering rot in our midst. Gambling can be tolerated when it is recreational but when whole populations pin their livelihoods on it, there is a fundamental error in the system.…
The post Sports Gambling Booms in Africa appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: EEGaming.
4Play
Fast Track Enters into Partnership with 4Play
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
Andrés Tamayo
Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Alonso Huiman
Pragmatic Play Launches Live Casino Offer at Atlantic City
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018