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Great incentives for GrooveGaming with Incentive Games
Aggregator and platform GrooveGaming has found the incentive to partner with Scottish B2B game provider Incentive Games, who have staked a claim to valuable new areas in the iGaming industry, including lead generation, maximisation of value in the customer base, and, provision of world-class gaming solutions which help businesses realise their full potential. The initial introduction came from Simy Wolf, GrooveGaming’s Head of Legal, who was instrumental in bringing the two dynamic companies together.
Incentive Games with both Free-to-Play and Pay-to-Play virtual sports products has been setting the pace into new territory at an intriguing time for the iGaming industry. The Edinburgh-based company has been going from strength-to-strength and recently celebrated the progress of their flagship Single-Game Fantasy Sports Product, which awards a daily prize to players.
GrooveGaming’s constant integration of high-quality content permits casinos and operators to reshape marketing and promotions while delivering the best possible selection of games for their segment customers using datascience to optimise revenue. The two category-challenging companies see multiple opportunities together based on a shared approach to innovation and synergies around how technology will continue to drive engagement as the primary element in the business model.
With literally thousands of games to choose from, some elements of the GrooveGaming platform are universal to all operators integrated to it through GrooveOne, such as smart dashboards, gaming transactions, game display, calculating jackpot contributions, game metadata, game replays and game histories; as well as the detailed ROI reports, financial transactions, gaming revenue, bets, detailed statistics of gameplay, and RTP analysis to ensure uninterrupted quality performance is experienced by casinos and players.
A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.
John Gordon, CEO of Incentive Games, said: “Incentive Games already has a presence across five continents so we came to GrooveGaming for enhanced distribution. Their global profile is something we wanted to tap into and we are delighted to be identified partnering with one of the world’s fastest-growing aggregators.”
Yahale Meltzer, COO at GrooveGaming said: “To get an edge in this business is never easy, however, our team are thrilled to bring Incentive Games onboard with a distinctive and successful global offering. Rightly, Groove is better known for its great technology, but we have quietly gone about building a strong team that delivers the service that our operators and partners have come to expect. Simy Wolf, who was recently appointed as Groove’s Head of Legal, will use her network of contacts and broad industry exposure to help enrich our capability to do business, as this partnership with Incentive Games demonstrates.”
Latest News
BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics

Popular iGaming content provider BGaming celebrates the first anniversary of the release of its viral casual game, Aviamasters™. The game has broken multiple records over the last six months and has redefined what players can expect from aviation-inspired casual gaming.
Launched in July 2024, the game has proven to be a viral banger, demonstrating continued growth throughout the year. In the past six months, it has received over 500 million TikTok views, with over 200 new videos being posted daily on the platform. This incredible social media presence, combined with ad campaigns and affiliate strategies, has built a strong community of players around the game.
Beyond its viral popularity, Aviamasters™ distinguishes itself from the aviation-style crash games that have flooded the market in the last couple of years. Its unique physics-based mechanic shifts the focus from avoiding a crash to mastering a successful landing, making Aviamasters™ stand out as both intuitive and deeply engaging for players worldwide.
This unique approach has clearly resonated with players, with Aviamasters™ delivering excellent metrics. The game reported a 740% increase in new players over the course of five months, with a consistent week-on-week growth, including significant increases across Asia, Eastern Europe, and Latin America.
All of this success has also led to strong market demand, with top-tier casinos adapting the product to fit their own brand, including Shuffle’s “Happy Bird” and RainBet’s “Aviamasters™.
Aviamasters™ and BGaming’s full portfolio of products will be on display at the upcoming SBC Lisbon event in September. The BGaming team will be on hand to discuss the game’s success in person and explore the value that other games in its portfolio can deliver, learn more.
Kate Puteiko, CMO at BGaming, said: “When we launched Aviamasters™ a year ago, we could have only dreamed about how successful it has been. The game’s viral popularity and strategic value are clear. Not only has it helped establish BGaming as a leading voice in the casual gaming space, but it has also helped our partners attract millions of customers. We can’t wait to showcase the game, as well as many of our other gaming products, at SBC Lisbon this September.”
The post BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics appeared first on European Gaming Industry News.
Latest News
A fresh spin on the beautiful game, with every bounce bringing new rewards

Gaming Corps – a publicly-listed game development company based in Sweden, has announced the launch of Plinkgoal Ultimate, the latest instalment in its popular Plinkgoal series, where football fever collides with arcade-style Plinko action in a fast-paced, multiplier-charged showdown.
Building on the success of the original Plinkgoal, Plinkgoal Ultimate takes the action up a gear with dynamic new features, including the Multiplier Boost, Open Goal, and Lucky Wheel, each designed to ramp up engagement and deliver game-changing moments. With every ball drop, players dive into an electrifying stadium atmosphere, where the thrill of scoring meets the unpredictability of Plinko mechanics.
Set inside a vivid football stadium brimming with reactive lighting, and adrenaline-pumping sound design, Plinkgoal Ultimate invites players to place their bets and chase instant win payouts as the ball weaves and rebounds across the pitch. A shot into the Lucky Wheel could unlock one of four instant jackpot prizes: Mini, Minor, Major or the coveted Mega, worth up to 1000x the bet.
Alexandros Mavroudis, Product Owner at Gaming Corps, said: “The original Plinkgoal took a chance by merging two beloved worlds: football and Plinko, and the player response was phenomenal. Plinkgoal Ultimate keeps that excitement alive but raises every element: from the visual energy and sound to the new features that add suspense, strategy, and the potential for big wins.”
With medium volatility and three RTP variants (92%, 94%, and 97%), Plinkgoal Ultimate is built to appeal to a broad player base – from casual bettors to Plinko fans seeking unique mechanics. Players can also activate Hotbet mode for an extra 1.5x stake, doubling the chances of triggering the Lucky Wheel and its high-value rewards.
The post A fresh spin on the beautiful game, with every bounce bringing new rewards appeared first on European Gaming Industry News.
Latest News
MightyTips partners with Sol Casino to redefine iGaming in Europe

MightyTips has announced a strategic partnership with Sol Casino, a leading online gaming operator, to deliver enhanced player experiences, expand market reach in Europe, and create innovative engagement opportunities across the iGaming sector.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Collaboration with Sol Casino is an important step in MightyTips’ mission to connect players with reputable, high-quality gaming operators. Sol Casino’s dedication to innovation and excellence perfectly aligns with our vision, and we are thrilled to help them reach new audiences and achieve lasting growth.”
Sol Casino is known for its premium selection of slots, live dealer games, and sports betting options, operating under strict regulatory compliance and a strong commitment to responsible gaming. The platform is supported by advanced technology, a user-friendly interface, and round-the-clock customer service.
Lizaveta Leuta, PR Manager at Sol Casino, commented: “We are proud to announce an exciting new partnership that will redefine the iGaming experience for players worldwide. This strategic collaboration combines our innovative gaming platform with MightyTips expertise, creating powerful synergies that push industry boundaries. We’re confident this alliance will deliver exceptional value to our players and set new standards for excellence in online entertainment.”
This alliance will further strengthen Sol Casino’s brand visibility in key markets while enriching the MightyTips network with another top-tier operator, reinforcing both brands’ commitment to delivering unmatched iGaming experiences.
The post MightyTips partners with Sol Casino to redefine iGaming in Europe appeared first on European Gaming Industry News.
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