iGaming Industry
Foxium chooses Microgaming’s Quickfire platform
Game developer Foxium is integrating with the Quickfire platform via an exclusive deal.
Foxium, with offices in Estonia and Sweden, is a full-service game development studio with a decade of gaming experience. The company has produced a number of online titles, such as The Odd Forest, The Lost Riches of Amazon, Fruitz, Lucky Bakery and Big Time Journey, which are rich in story and features.
The deal, which was brokered by the RNG Foundry, will see Foxium’s content launch exclusively to Quickfire, available to more than 250 operators live on the platform. The first Foxium game to launch on Quickfire will be Vampire: The Masquerade – Las Vegas, a 5×3 reel 30 fixed payline game with stunning visuals, voice actors, and an expanding storyline. There are three different free spins rounds, as well as a pick me bonus, keeping players entertained. The slot comes with free games and is set to go live Wednesday 1 November 2017.
Andrew Clucas, Director of Quickfire at Microgaming, said: “We are delighted to have Foxium on board, delivering exclusive content to Quickfire at no additional cost to our operators, following the recent removal of a platform fee. We believe Foxium games will be a popular addition to the platform.”
Åke André, CEO of Foxium, added: “The exclusive deal with Microgaming’s Quickfire platform provides Foxium with the chance to produce better games and reach more operators. With the extensive distribution network available through Quickfire, we believe we are in the best position to capitalize on the growing online casino market.
“We’re excited that our epic thriller Vampire: The Masquerade – Las Vegas, is the first game to go live following this deal. We will look to utilize the value adds Quickfire offers, such as their impressive Achievements module and gamification tools.”
Vampire: The Masquerade – Las Vegas, is a branded game based on a license between Foxium and White Wolf Entertainment, established in 1991 as a developer of numerous role playing games about Vampires, Werewolves and other monsters set in the World of Darkness universe.…
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Source: EEGaming.
4Play
Fast Track Enters into Partnership with 4Play
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
Andrés Tamayo
Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Alonso Huiman
Pragmatic Play Launches Live Casino Offer at Atlantic City
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
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