iGaming Industry
Regulating Online Gambling is More Important than Ever in Pakistan
The internet has become part of our lives in the 1990s, and since then, it has never stopped spreading.
Today, a never-before seen crowd of people are connected, and many of them are so through their pocket-sized computers the rest of the world knows as smartphones. Pakistan is quickly catching up with the rest of the world when it comes to technology – according to a report published by the Pakistan Advertisers’ Society, the country has around 28 million active mobile social users out of the over 35 million internet users in the country. This number is large enough to make issues like online gambling one that has to be addressed in the country.
Gambling in Pakistan is regulated by the Gambling Prevention Act of 1977 – a piece of legislation that’s 40 years old. As a law enacted long before the internet has become available to the public, it has no provisions that refer to any form of gambling online. This means that anyone with an internet connection can freely play at wildjackcasino.com with no control and restriction on the part of the government. This wouldn’t be such a big problem since the Wild Jack is a gaming destination with a considerable past and experience in handling gambling-related services and issues. Besides, the Wild Jack and its sister casinos are regulated by the licensing authorities of Malta, an EU country with strict customer protection, security, and privacy policies. Yet it also gives the opportunity to operators without a strong legal background to promote and offer their services to the Pakistani population – often with the sole goal of scamming them out of their money. A strict and strong regulation of the online gambling market is needed to weed out eventual illegal operators from the market.
The question of money
With no online gambling regulation or licensing framework, online gambling operators can freely offer their services to locals and generate profits – and not pay a dime in taxes to the Pakistani government. Just like in many other countries without any online gambling regulation, the population is making use of the variety of services available and spending money there – yet the government doesn’t get its fair share. Which is a situation that’s unlucky, to say the least. Budgetary considerations have led many US states to consider regulating online gambling within their borders – even some that have a strong anti-online gambling movement. Here, regulating the industry would mean at least bringing it to light – and perhaps some well-deserved input to the state’s budget. Besides, a regulated online gambling environment would help the government to form a clearer picture of gambling problems and underage gambling, issues that are constantly monitored in all regulated markets of the world.…
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Source: EEGaming.
4Play
Fast Track Enters into Partnership with 4Play
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
Andrés Tamayo
Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Alonso Huiman
Pragmatic Play Launches Live Casino Offer at Atlantic City
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
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