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MAXIMBET OFFERS NIL CONTRACTS TO ALL 21+ DIVISION I, II & III FEMALE STUDENT-ATHLETES IN COLORADO

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Lifestyle sports betting brand, which launched in Colorado last month, promotes power of women’s sports with cash and exclusive party package to 21 and up

MaximBet, the emerging online sports betting lifestyle brand operated by Carousel Group and in partnership with premier men’s brand, Maxim, announced it is offering all female student-athletes at Division I, II and III Colorado colleges and universities a Name, Image and Likeness (NIL) deal that rewards them with cash, invitations to parties, merchandise and more. The extension to all female collegiate student-athletes in Colorado is the first official dive into NIL for MaximBet and marks the first time any brand in the iGaming category has proposed an offer exclusively to women sports participants at all divisions.

“We are part of the Colorado community, and we want our users to know that we support the team and athletes in their backyards,” said Doug Terfehr, VP of Brand and Communications, MaximBet. “We hope as many qualified young women who love playing for their college or university take advantage of this offer and recognize that we support them in everything they do.”

The term of engagement is four months and includes a cash payment, as well as an invitation to the first-ever MaximBet Max-querade Party in Denver on Saturday, Oct. 30. To become part of the MaximBet NIL team, eligible athletes must follow the brand on Facebook, Instagram, TikTok and Twitter,and send a DM with interest on whatever social media platform she prefers. Members of the MaximBet NIL team will also receive free merchandise from the company and be asked to spotlight the brand in posts on their personal social channels. The two female athletes that secure the highest level of social engagement will receive an additional four-figure bonus on top of their cash payment.

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MaximBet, who’s sports betting platform has been on fire since launching last month – including setting back-to-back-to-back record weekends in bets and new signups – is approaching the industry with a customer-first, lifestyle mindset, rewarding players with real-life experiences along with traditional bet credits, bonuses and other benefits.

Earlier this month, MaximBet announced it had gained market access in Ohio and Pennsylvania, meaning MaximBet is now live, or set to go live, in six states and Canada.

  • Colorado (live)
  • Indiana
  • Iowa
  • New Jersey
  • Ohio
  • Pennsylvania

In addition, earlier this year Carousel Group entered into a multi-state, 10-year partnership with Caesars Entertainment that enables the MaximBet brand to rapidly secure market access to states across the country. The deal includes both sports betting and casino.
As a lifestyle brand, MaximBet users receive experiences just for playing on the platform, along with the following advantages:

  • Powered by the Latest Tech: MaximBet uses proprietary technology that has been built in-house to give players the best and safest experience possible. With decades of experience in the sports betting and technology spaces, the MaximBet tech interface offers everything from an elevated guest UX to early detection of behaviors that may potentially be dangerous to players.
  • Every League, Every Event: NFL. MLB. NBA. NHL. PGA. MMA. You name it. MaximBet has every league and every sport covered, so there’s always something big to make your day. No matter your game, you’ll find sharp odds and the best props for every event on the schedule, 365 days a year.
  • Exclusive Prizes and Experiences: MaximBet brings the most exclusive real-world experiences to every state it operates in, as well as awesome virtual experiences for players wherever they are. For example, MaximBet will give players the chance to win an opportunity to share a bet with their favorite influencer or celebrity and then watch a game together. 
  • 1x Rollover Requirement: Earning Free Bet Credits is easy. And so is turning them into cash. With a tiny 1x rollover requirement, you don’t have to bet much to get your hands on your winnings.
  • Top Shelf Customer Service: MaximBet is committed to its players, ensuring an unparalleled, top shelf guest experience each time they play. 
  • More On the Way: If jackpots and slots or high stakes blackjack are more to your taste, then stay tuned for MaximBet casino, launching soon.

As MaximBet continues to expand in new areas, responsible gaming remains a key focus. MaximBet is proud to provide resources to help customers play responsibly.

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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