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Sports Betting Industry Leader and Ex-Fox Bet CEO Robin Chhabra Named Chairman of Red Knot

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Global Leader in Sports Betting and iGaming Takes Chair of Red Knot; Sports Business Journal ‘Power Player’ and Four-Time Gaming Intelligence ‘Hot 50’ Nominee Assumes Board Leadership Role with World’s Only Sports, Sports Betting, iGaming and Gambling PR and Communications Agency

Red Knot has announced that Robin Chhabra, one of the most influential people in sports betting and iGaming M&A, has joined the PR and communications agency specializing in sports, sports betting and iGaming in the U.S., UK, Europe, Asia and worldwide.

Chhabra is currently President of Tekkorp Digital Acquisition Corp, and brings unrivalled experience of leadership and strategy in the retail and digital gaming industry to Red Knot, which has now established its U.S. base in Austin, Texas just one year after the founding of the agency in 2020. His resumé includes heading corporate strategy, M&A, and business development at two industry leaders, The Stars Group and William Hill, as well as serving as CEO of Fox Bet. Chhabra has been named as one of Gaming Intelligence’s ‘Hot 50’ on four separate occasions and as a ‘Power Player’ by Sports Business Journal.

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“I am delighted to join Red Knot as Chairman, especially at such an exciting time for the agency as we grow in the U.S. and worldwide,” commented Robin Chhabra. “The U.S. market is seeing exponential growth in the sports, sports betting, and gaming sectors, and many of the companies I meet are crying out for deep specialist knowledge to help craft their communications to consumers, the trade and to potential investors and acquirers. I have worked with the Red Knot partners on a number of projects, globally and specifically in the USA, and their passion for the industry is infectious. I am excited to help the team continue its growth, both in the U.S. and worldwide.”

Red Knot was founded in 2020 by media and industry veterans Andy Clerkson, Rich Thorp, Camilla Wright and Romilly Evans to bring a fresh approach to PR and communications for the sport, gaming and betting world. Tom Webb joined as U.S. Head of Operations in 2021, adding to a partner group which has worked with some of the biggest names in sports, media, sports betting and gaming worldwide.

“Robin is one of our industry’s mightiest deal makers and no doubt the most connected man in sports betting and gaming,” added Red Knot Founder, Andy Clerkson. “His strategic guidance will help establish Red Knot as the sports betting sector’s go-to communications firm.”

Red Knot offers a diverse range of PR and communications services, from PR, brand and marketing strategy, to tactical services including press office functions, reputation management, crisis communications planning and activation, content creation, design and social media management. The agency is also experienced in monitoring, evaluation and reporting, enabling brands to work with Red Knot on all stages of PR and communications activities – from planning to activation, through to monitoring and evaluation.

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Digitain Announces New Slogan and Vision Ahead of ICE Barcelona

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Digitain announces a bold new vision and slogan that embodies its forward-thinking approach and highlights its commitment to innovation and excellence.
Digitain, a global leader in Sportsbook and iGaming solutions for over 20 years, proudly presents its new company slogan: “BUILT TO LEAD.”. Announced ahead of ICE Barcelona 2025, this slogan highlights Digitain’s fresh perspective on its vision, positioning, strategic pillars, and essence.
Digitain’s new vision reflects its dedication and commitment to creating genuine connections, ensuring meticulous attention to detail, and maintaining a dynamic, leading-edge approach to innovation. The company’s lasting success is grounded in the strength of its partnerships, an obsession with achieving excellence, and a relentless drive to set new industry benchmarks. Guided by its strategic pillars—next-generation product innovation, unsurpassed service, industry expertise and pioneering new standards—Digitain is further solidifying its position as the trusted partner of choice for leading operators worldwide.
Aregnaz Hakobyan, Group Chief Marketing Officer at Digitain, stated: “A strong foundation and well-defined brand architecture are the cornerstones of our success and the roadmap to our future. The Brand Reboot Project was a project that we have worked for over 4 months and is more than a refresh—it’s a powerful step forward that enhances our value and clearly articulates our purpose. Our slogan,’BUILT TO LEAD.‘ encapsulates who we are and where we are heading, embodying our unwavering commitment to excellence and leadership. It also signifies that our company has reached a pivotal point—leading the iGaming and tech industry with innovation and unmatched expertise.
Our vision clearly indicates that we are shaping the future of iGaming as the leading technology giant and the partner of choice for top-tier operators globally. With unrivaled service and a passionately committed team, we are setting new industry standards, making iGaming safer and more socially accepted than ever before.”

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North Star Network acquires Soccernet.ng to strengthen Nigerian presence

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North Star Network (NSN) has announced its acquisition of Soccernet.ng, a prominent Nigerian sports media platform, marking a significant expansion into the Nigerian sports scene and underscoring its ambition to solidify its footprint in the African media landscape.

Founded in 2014, Soccernet.ng has become a trusted authority on Nigerian football, providing in-depth daily coverage of local football alongside trending stories from the global soccer world. Known for its quality journalism and passionate team of football enthusiasts, the platform has achieved significant recognition, including the Sport Blog of the Year award at the Nigerian Blog Awards.

A Strategic Move into Africa

The acquisition of Soccernet.ng is part of North Star Network’s strategy to expand its portfolio in Africa. The platform joins NSN’s roster of over 30 respected sports media brands, which includes Afrik-Foot, Top Mercato, Football Whispers, Sportsmole, and Vringe.

Julien Josset, Co-founder of North Star Network, expressed enthusiasm about the acquisition:

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“We’re excited to welcome Soccernet.ng into the North Star Network family. Their passion for Nigerian football and commitment to quality journalism align perfectly with our global vision of bringing fans closer to the game they love.”

Preserving Soccernet.ng’s Legacy

Soccernet.ng will retain its original team of dedicated journalists, ensuring the platform’s authenticity and unique voice remain intact. The website currently engages readers not only in Nigeria but also across over 150 countries, including the UK, USA, Canada, and Spain.

Biyi Akangbe, Founder of Soccernet.ng, reflected on the platform’s journey:

“We started as a small website 10 years ago with a passion to deliver news about Nigerian footballers to readers. We’ve since grown into a globally recognized source for Nigerian football news. This acquisition by North Star marks an exciting new chapter for our brand.”

Co-founder Lolade Adewuyi will continue to contribute to the site as a columnist, maintaining the brand’s strong connection with its loyal readership.

Expanding Global Reach

The acquisition of Soccernet.ng reinforces North Star Network’s dedication to amplifying local voices in key regions while offering unparalleled sports coverage. With its innovative strategies and growing portfolio, the group is poised to drive sustainable growth across its media brands.

North Star Network is a leading global sports media group, operating in over thirty countries and committed to delivering world-class sports content to fans worldwide.

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This acquisition sets the stage for a new era in Nigerian sports journalism and highlights North Star Network’s continued efforts to connect fans to the heart of the game.

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Expanse Studios (GMGI) Enters the U.S. Sweepstakes Market

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North American Expansion Kicks Off Through Strategic Partnership with Moozi

Golden Matrix Group’s game development division, Expanse Studios, has officially entered the U.S. sweepstakes market, marking a significant milestone in its North American growth strategy. This move is powered by a strategic content partnership with Moozi, one of the most dynamic sweepstakes social casino platforms in the region.

With Moozi now featuring over 50 of Expanse Studios’ top-performing games—including immersive slots, crash games, and table games—this partnership positions GMGI to capture a share of the $5.6 billion U.S. sweepstakes market, projected to more than double to $11 billion by 2025 (Eilers).

Damjan Stamenkovic, CEO of Expanse Studios, commented:

“This partnership signifies our formal entry into the U.S. market, showcasing the innovation and player-first experiences that define Expanse Studios. Collaborating with Moozi enables us to deliver advanced gaming content to a growing audience in North America, a key region for our global growth.”

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James Anderson, Moozi’s CCO, added:

“Expanse Studios has set a high bar for engaging and innovative gaming experiences. Their addition to our platform elevates Moozi’s offerings and strengthens our mission to lead the U.S. sweepstakes social casino space.”

This launch underscores Expanse Studios’ commitment to innovation and its long-term growth trajectory in regulated markets. By entering the North American sweepstakes market, Expanse Studios takes a bold step in expanding its footprint while delivering cutting-edge gaming experiences.

 

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