

Blockchain
esports Leader & BSC Utility Token Nobility Announces Rostik Rusev for Advisory Board
esports company & BSC Utility token Nobility has announced the appointment of Rostik Rusev on its board of advisors as the company gears up for launch.
Nobility (NBL) is a revolutionary new BSC utility token focused on disrupting the esports industry with its unique smart contract capabilities. The project has just announced DeFi enthusiast, crypto entrepreneur, and blockchain business leader, Rostik Rusev as an advisor on its board.
Crypto Magician in the Shadows
Nobility is proud to announce the appointment of the ‘Crypto Magician in the shadows’ to its advisory board. Rostik Rusev is highly revered in the crypto space and will bring to the project a vast wealth of experience from not only the De-Fi space, but also from his previous work in the PR, Entertainment, and Music industries.
Previously known as “The Bad Boy of crypto” Rusev made his name as an early pioneer in blockchain PR and will look to use his industry experience and connections with crypto exchanges to help Nobility increase its utility and disrupt the esports industry with this innovative new approach to DeFi. Led by CEO and Noble esports founder Kyle McDougal, Rusev will help Nobility break into the multi-billion dollar gaming industry and offer the market a scalable global solution.
What is Nobility Token?
Nobility is a Revolutionary esports platform & utility token on Binance Smart chain. The token’s utility is focused on organizing and providing gaming tournaments with huge prize pools whilst rewarding token holders, and content creators with reflection rewards paid out in BUSD.
Nobility will be a scalable global solution that addresses some of the limitations of the esports gaming industry through its blockchain smart contract; creating a fair, balanced, sustainable revenue system in the process.
Nobility CEO Kyle McDougal voiced his excitement about the appointment:
“We are delighted to announce the addition of Rostik Rusev to our growing team. As an advisor to the Nobility project, Rusev’s vast experience and in-depth understanding of both the blockchain industry and marketing nuances of crypto will prove invaluable.
His dedication, passion for change, work ethic, and ability to think outside the norm are key attributes that we see as pivotal in our quest to break new ground in esports, and offer the industry a fairer, more balanced, and sustainable revenue system.”
NBL Tokenomics
The Nobility utility token (NBL) uses a unique blockchain smart contract that employs an 11% fee on all swaps and transfers on the network. What makes Nobility unique is that it pays out rewards from this fee (known as reflections) in BUSD rather than the token itself, which offers much more secure rewards as the coin’s price is pegged and not susceptible to large price swings.
For each transaction, a certain number of users are sent their reflections, depending on the size of the transaction and the gas that is used to send the transaction. Another huge benefit of this structure is that Larger transfers can process more BUSD payouts, as the required amount of gas is proportionally less than the value of the tokens.
The 11% token fee is broken down and allocated in the following structure:
- 7% from each transaction is redistributed by weight to qualifying holders in BUSD.
- 2% added to the liquidity pool.
- 2% is allocated for Nobility Use wallet: esports tournament prize pools, marketing, business development, charity donations, scholarship funding, manual burns, community events, giveaways.
Nobilities NBL token is currently available to buy on PancakeSwap & Bogged with BSC using MetaMask or TrustWallet.
Nobility has a host of new developments to be announced soon, as the team looks towards a full launch, more advisors, increased token utility, exchange listings, and organizing huge prize gaming tournaments.
Blockchain
Prize AI Technologies Launches $PRIZE Token Presale

Prize AI Technologies, a pioneering Web3 company that integrates AI with physical entertainment machines and blockchain rewards, has launched $PRIZE utility token presale, raising over $100,000 in the first week. Targeting the $400 billion global arcade, casino, and vending market, Prize AI Technologies has built a full-stack ecosystem combining a consumer app, operator dashboard, staking and CertiK-audited smart contracts to reward customers, optimise operations and automate loyalty.
The $PRIZE Token Powers a comprehensive consumer app that enables direct connection to arcade machines, vending units and casino equipment. The platform supports fiat and crypto payments with integrated wallet and bank-withdrawal features, automatically delivering 4-cent crypto rewards per dollar spent. Users receive location-based alerts for nearby machines, promotions and giveaways through the app’s intelligent notification system.
The platform provides an AI-driven dashboard for venue operators, delivering insights on customer behaviour, peak hours and machine profitability. The system enables automated, real-time marketing campaigns with performance tracking capabilities and includes anomaly detection with proactive maintenance alerts. Through transparent profit-sharing, net profits flow directly to token holders via smart contracts.
The infrastructure features staking capabilities offering up to 33% APR real yields derived from verified machine revenue, all secured through a CertiK-audited innovative contract framework.
Presale participants can access Stage 1 pricing at $0.01 per token. The company has launched a $1.5 million airdrop, distributing 5000 tokens each to 2000 eligible users, with a double airdrop bonus of 10,000 tokens for purchases over $100. A 6 million token giveaway will also award 20 winners with 300,000 tokens each.
“We are modernizing an industry that is lagging in tech. With AI and $PRIZE, everyday machines become powerful marketing and rewards engines,” said a prize AI Technologies spokesperson.
The market opportunity spans a $400 billion industry with 1.9% CAGR growth over five years. Prize AI Technologies has selected Australia as its pilot market, leveraging over 200,000 arcade and vending machines. Future expansion phases target Japan’s $22.4 billion gaming market with 6.9% CAGR growth and Southeast Asia’s $14.8 billion gaming segment.
Prize AI Technologies delivers decentralised, AI-powered marketing, rewards and analytics tools worldwide for entertainment venues.
The post Prize AI Technologies Launches $PRIZE Token Presale appeared first on European Gaming Industry News.
Blockchain
Sovrun’s Vision Meets Hyperliquid’s Infrastructure and Virtuals’ AI: A New Era for Gaming

Sovrun’s vision takes a bold step forward with its groundbreaking milestone: one of the first gaming projects to secure a listing on Hyperliquid, a high-performance decentralized exchange redefining liquidity for digital assets.
Liquidity is the backbone of successful gaming economies. Hyperliquid is designed to not only deliver liquidity but also visibility for growing ecosystems, transforming game economies into robust financial systems.
Sovrun, formerly BreederDAO, helped define the rise of blockchain games by developing modular smart contracts that augmented, optimized, and automated in-game functionalities opening up unprecedented opportunities in gaming. Sovrun is well known for its Axie Infinity proprietary breeding bots that allowed them to supply over 120,000 in-game assets to 40,000 players, boosting player liquidity and driving growth.
In their next phase, Sovrun is empowering not only asset creation, but the co-creation of entire virtual worlds using blockchain, AI and modular infrastructure. Backed by prominent investors like a16z, Delphi Digital, Longhash and more, Sovrun is building an ecosystem where gaming communities can collaboratively create, govern, and evolve their digital experiences, broadening the possibilities of creator-driven economies.
Securing a listing on HyperLiquid is just the first step as they plan to strategically build fully on-chain gaming within the cutting-edge infrastructure of HyperEVM, an upcoming component of the HyperLiquid ecosystem. Sovrun’s L2 testnet is now fully live, and is one of the first Layer2s on Hyperliquid. By integrating HyperLiquid’s institutional-grade infrastructure with Sovrun’s growing platform, the project is setting the stage for a seamless convergence of gaming, blockchain, and financial liquidity.
Sovrun and Virtuals Joint Venture
While the HyperLiquid partnership is turning heads, the joint venture between Virtuals Protocol and Sovrun, known as Ready Gamer, is set to power up gaming by integrating AI-powered experiences into web3 ecosystems. Imagine an RPG where NPCs remember your choices across in-game years, their attitudes shifting dynamically, or a strategy game where AI opponents learn and adapt to your tactics with every session. Virtuals’ GAME framework, a decision-making engine enabling AI agents with dynamic interaction, forms the foundation of this collaboration.
Together, Virtuals and Sovrun are delivering unscripted, personalized, and deeply immersive gaming experiences.
Autonomous Worlds (AW), or self-sustaining, player driven ecosystems, are the focus as Sovrun unlocks new dimensions of interaction and scalability, still sorely lacking in the gaming ecosystem. Through Sovrun’s AW architecture, players and creators can shape, grow, and evolve their virtual worlds making them genuine architects of their gaming experiences.
Traditional games struggle with a heavy demand for fresh content, but AW offers a community led model where game elements can be continuously expanded and reshaped by the players themselves. But what exactly does that mean?
The Sovrun Participation Layer allows communities to engage and influence game economies, and Sovrun is acquiring assets of top projects like My Pet Hooligan, Pixels, and Azra Games to name a few. In the crowd-built virtual world EVE Frontier for example, Sovrun developed a system that allowed for the development of eSports ecosystems into the game itself.
Now, by integrating with HyperEVM, tapping into the HyperLiquid ecosystem, and partnering with Virtuals, Sovrun is amplifying its mission to create a self-sustaining ecosystem where creators don’t just participate in autonomous worlds—they build them. This collaboration ensures that Sovrun is not only positioned as a leader in Web3 gaming, but also as a catalyst for the global adoption of decentralized gaming economies. HyperEVM’s ability to support high-scale, on-chain transactions ensures Sovrun’s platform can meet the demands of a rapidly evolving digital economy while the joint venture with Virtuals adds an immersive layer of dynamic interactions set to reshape web3 gaming.
The post Sovrun’s Vision Meets Hyperliquid’s Infrastructure and Virtuals’ AI: A New Era for Gaming appeared first on Gaming and Gambling Industry in the Americas.
Asia
Bety.com Introduces a New Era of Casino Gaming with Web3 Innovations and Exclusive Perks

Bety.com stands out as one of the most versatile crypto casinos in the Web3 landscape.
Bety.com, the first decentralized casino to enter the Web3 scene, continues to lead the revolution in the online casino industry. The platform has been at the forefront of innovation in blockchain-based casinos since its inception. As part of its ongoing development, the team reveals an enhanced offer proving why crypto casinos outrank traditional casinos in terms of user experience and perks.
Decentralized, Fair & Rewarding: An Unmatched Offer of New Crypto Games
Bety.com stands out as one of the most versatile crypto casinos in the Web3 landscape. As one of the pioneers in blockchain casinos, Bety.com built a solid reputation for gaming diversity and unequaled entertainment. The platform offers a wide selection of classic casino table games, including poker, blackjack, baccarat, craps, roulette, and more. A rich collection of slots, live casino games, Bingo, and game shows round off a unique and engaging offer.
Bety.com hosts 10,000+ games from reputable developers, including PGSoft, Evolution Gaming, Evoplay, Yggdrasil, Red Tiger, EG Games, and many more. These games are available in its casino and sportsbook. They are constantly updated to incorporate the latest industry trends and technological breakthroughs.
Here is some selections of the games Bety.com offers
Slots: With over 3,000 online slots, Bety.com offers something for every player. Explore classic three-reel slots or dive into the latest video slots packed with bonus features and the chance to win big.
Live Casino Games: Experience the thrill of a real casino from home with bety.com’s vast variety of live dealer games. Play Blackjack, Roulette, Baccarat, Gonzo’s Quest and more, streamed live with professional dealers.
Sportsbook: Bety.com offers a comprehensive betting platform covering a wide range of sports and esports. Traditional sports like soccer, basketball, and tennis are featured alongside niche options such as darts, snooker, and volleyball. Esports enthusiasts can wager on over 300 events across multiple popular games, including League of Legends and Dota 2. The platform also supports live betting, enabling users to place bets in real-time for a dynamic and engaging experience.
Introducing Original Bety.com Casino Games
One of the most visited sections at Bety.com is the “Originals” casino gaming page. This part hosts several in-house games with exciting gameplay and appealing RTP rates. Bety.com features its own versions of Plinko, Wheel, Keno, Limbo, Dice, Mines, Coinflip, and more. All of them have a remarkable 98% RTP, inviting players to indulge in their favorite casino games with a Bety.com twist.
Many crypto enthusiasts choose Bety.com for its standout selection of hash games, including Hash Banker Player, Hash Bull, 3-Min Bull, 1-Min Banker Player, and more. These blockchain casino games are an upgrade of traditional casino games, allowing players to predict hash intervals with numerous betting options.
Lastly, Bety.com provides a generous offer of crypto up-down casino games. These exciting games allow players to have substantially high leverage levels of up to 1,000x, generating the opportunity for high returns.
Why Players Choose Crypto Casinos Over Traditional Platforms
The advent of blockchain technology has changed the outlook for numerous industries, including the online betting sector. For decades, traditional online casinos had no competition and, thus, failed to evolve and meet the increasing demands for a better user experience.
As one of the first blockchain casinos, Bety.com saw how it can play a game-changing role in an industry hungry for innovation. The platform rose to the challenge, improving every aspect of the online casino gaming experience. Moreover, it developed its own original games, increased betting options, and boosted transparency and trust. Its probably fair game mechanics established one of the highest standards for fairness in the industry.
Meanwhile, traditional online casinos face the same challenges they did years ago. These platforms are famous for slow payouts, high deposits and withdrawal fees, and improvable game fairness and outcomes. More importantly, traditional casinos can take between 3 and 7 days to process withdrawals, depending on the user’s choice.
On the other hand, Bety.com processes payouts in only a few minutes, sometimes instantly, depending on the blockchain network’s congestion. It also facilitates instant Bitcoin deposits and withdrawals. Players can verify the fairness of each game on the platform’s dedicated verification page, using both server-side and client-side seeds and the cryptographic nonce.
Reshaping the Casino Gaming Industry’s Future
Bety.com allows crypto enthusiasts to play in complete anonymity and privacy. The platform guarantees equal winning odds for all players. It also supports quick deposits and withdrawals, provable fair game odds and outcomes, an exclusive VIP program, and high-quality, 24/7 customer support.
The platform’s rich selection of original, in-house game productions and games from prestigious developers caters to high-end players. The appealing offer of betting options and high-leverage opportunities confirm why thousands of expert players visit it daily.
Ultimately, Bety.com aims to reshape the casino gaming industry through maximum fairness, optimal security, and highly entertaining gaming options. To this end, it combines the best developments in casino gaming with a unique, user-centric approach to deliver a standout playing experience.
The post Bety.com Introduces a New Era of Casino Gaming with Web3 Innovations and Exclusive Perks appeared first on European Gaming Industry News.
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