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Entain® Acquires Esports Wagering Technology Assets, to Leverage Unikrn Team to Build Long-Term Esports Gaming and Wagering Brand

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Entain, one of the world’s largest and most successful publicly traded betting and gaming companies is purchasing Unikrn’s gaming and wagering assets in one of esports’ most significant success stories to date.

As many nations and jurisdictions, including the United States, continue to expand their regulated wagering, Entain is positioned to offer incomparable experiences utilizing Unikrn’s innovative esports and gaming technology.

Esports & gaming are together the world’s largest and fastest-growing entertainment industry, and Unikrn is a well-known industry leader. Not only has Unikrn won more consecutive EGR Esportsbook of the Year awards than any other operator in history, but it has also earned years of other accolades from industry panels for its innovation in merging esports and wagering into strong, on-demand experiences including virtual esports, on-demand streamer betting, PVH & PVP betting.

“Unikrn was built on the efforts of true believers,” said Unikrn CEO and co-founder Karl Flores, “From the beginning, we knew that gaming is the future of entertainment and that, with special attention, wagering could give gamers and esports fans more excitement in their passion. We’re proud of what we’ve built with our partners, investors and global team, and can’t wait for Entain to empower us for round 2!”

The transition to new ownership will result in a temporary hiatus of Unikrn’s services, but the companies plan on resuming customer-facing operations in 2022. During this period, Unikrn will be developing more innovations, platform improvements and additional off-platform assets to revolutionize the gaming space.

For more on how Unikrn’s technology and team fit into Entain’s strategy to capture over $150B in addressable markets, visit Entain’s Investor Day overview.

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GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments

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GRID, an in-game data infrastructure platform trusted by the leading game publishers and sportsbooks, has unveiled GRID Insights — a new AI-driven product delivering real-time, predictive context to live esports broadcasts and betting experiences.

GRID Insights transforms raw gameplay data into dynamic, predictive insights in milliseconds — surfacing real-time narratives like player streaks, weapon stats and record chases, all tailored to the stream’s brand and audience.

“With GRID Insights, we’re building the storytelling engine of live esports, powered entirely by official data. We use official in-game data and real-time pipelines to generate predictions, contextual stats, and behavioral patterns that previously required an analyst team. Now it’s automated and scalable, enabling our partners to create more immersive, informative, and engaging experiences that today’s digital-native audiences expect,” said Moritz Maurer, CEO of GRID.

Thanks to GRID’s deep partnerships with top game publishers and tournament organisers, Insights is built on structured, official data, enhanced by large language models (LLMs) and available via plug-and-play SDKs or APIs. The product supports major esports titles including CS2, Dota 2, League of Legends and VALORANT, with full customisation across branding and output formats.

GRID Insights made its live debut during the Champion of Champions Tour Season 3 (CS2), with broader adoption already underway. Among early adopters is the European Pro League (EPL), now integrating GRID Insights into its tournament broadcasts.

“GRID Insights is a game-changer for how fans engage with the action. At EPL, we’re always looking for new ways to elevate the viewer experience—and with GRID Insights, the instant, story-driven context keeps fans both informed and immersed. Whether you’re a dedicated follower or a casual viewer, it makes every moment more exciting,” said Oleksii Krasnikov, CEO of EPL.

The post GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments appeared first on European Gaming Industry News.

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Ana Carolina Luna Maçães

Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment

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Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has unveiled Ana Carolina Luna Maçães as its new Compliance Manager. The hire reinforces the company’s commitment to transparency, integrity, and good governance in Brazil’s evolving betting market.

Esportes Gaming Brasil’s new Head of Compliance, Ana Carolina Luna Maçães, commented: “Esportes Gaming Brasil has set a high standard in Brazil’s betting market with its total commitment to integrity, governance, and responsible gaming. It’s a privilege to join this exceptional team as Compliance Manager. My role is to reinforce our culture of compliance, navigating us through complex regulatory frameworks across multiple jurisdictions with as little friction as possible. Our mission is to deliver secure, transparent, and competitive services for our partners and clients.”  

A seasoned legal and compliance professional who has spent time at NSX Brasil, Maçães joins with expertise in financial crime prevention, responsible gambling, and corporate ethics. She has earned a CPC-A certification from LEC (Legal, Ethics & Compliance), and she significantly strengthens the group’s in-house compliance work.

Esportes Gaming Brasil CEO Darwin Filho, added: “It’s more than just complying with and supporting regulations. Esportes Gaming Brasil has been actively leading the process of maturing the betting sector in the country. Our commitment to governance has been an essential part of our business model since the beginning. The arrival of Ana Carolina represents a strategic reinforcement, further strengthening the culture of compliance that has always guided the company.”

Esportes Gaming Brasil is proud to be one of the Brazilian-licensed operators under the SPA/MF framework and is renowned for impactful responsible gambling measures, including self-exclusion tools, behaviour monitoring, and an addiction support network.

With deep relationships to national sport and culture through major football sponsorships and experiential collaborations, and a growing digital presence via Onabet, the group is committed to shaping a safe, sustainable, and responsible future for Brazil’s gaming sector.

The post Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment appeared first on Gaming and Gambling Industry in the Americas.

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Gamercraft Fully Adopts ESIC Integrity Codes and Joins Commission to Elevate Global Esports Standards

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The Esports Integrity Commission (ESIC) announced that Gamercraft has joined ESIC as a Platform Tournament Organiser Member, formally embedding ESIC’s Integrity Codes into its Terms & Conditions and Terms of Use.

As part of its membership, Gamercraft will:

• Integrate ESIC’s Anti-Corruption, Anti-Cheating and Player Conduct Codes directly into every user agreement.

• Work hand-in-hand with ESIC to manage integrity-related complaints and appeals, including reviews of platform bans, to ensure transparent and independent resolution.

As an esports tournaments platform, Gamercraft delivers skill-based competitive experiences powered by proprietary tournament formats and performance-driven systems. With its integration into ESIC, Gamercraft solidifies its commitment to competitive integrity by adopting the ESIC Integrity Programme across all its operations.

Gamercraft joins a growing list of distinguished international tournament organisers and stakeholders who rely on ESIC’s Integrity Programme to form the foundation for competitive integrity within their operations.

Stephen Hanna, CEO of ESIC, said: “We are pleased to welcome Gamercraft, Inc. into ESIC membership. As a tournament organiser operating in the fast-evolving space of platform-based esports competition, their adoption of the ESIC Integrity Program is a meaningful step toward upholding fairness and ethical conduct across online tournaments. We look forward to supporting Gamercraft as they continue to scale their efforts with integrity at the core.”

JJ Garcia-Rovira, CEO of Gamercraft, said: “At Gamercraft, integrity forms the foundation of fair competition. Joining ESIC formalizes our commitment to maintaining the highest standards across our tournament ecosystem. As we pioneer new formats in skill-based competition and esports, this partnership ensures our community can compete with complete confidence in the fairness and transparency of our platform. We’re excited to work alongside ESIC in elevating integrity standards throughout the competitive gaming ecosystem.”

The post Gamercraft Fully Adopts ESIC Integrity Codes and Joins Commission to Elevate Global Esports Standards appeared first on European Gaming Industry News.

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