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Sharp, A New Sports Betting App Focused on Empowering Bettors Through Advanced Education, Officially Launches

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4 years ago

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Sharp announced that its sports betting app officially launched in both the App and Google Play stores. Sharp is a first-of-its-kind sports betting app, providing an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Sharp is the amalgamation of two industry giants, Win Daily and DFS Army. With more than 10-years experience combined, in understanding the needs, wants and pain points of sports bettors, the app unites Win Daily’s exceptional media content and DFS Army’s development of proprietary technology to create the ultimate sports betting educational experience.

The anchor feature of the app is “Sharp Academy.” Sharp Academy is a multimedia masterclass that will teach all skill levels different aspects of sports betting. Led by sports betting expert John Alessia, Sharp Academy will produce daily content (podcasts, live streams and articles) providing tips, advice and strategies aimed at breaking down sports betting to its foundational elements. Sharp Academy will be free for the first 1,000 downloads of the Sharp app.

“Even as sports betting explodes across America, there is a significant segment of the market that is still sitting on the sidelines because they aren’t educated on how to bet, what to look for or what success over time looks like,” said Sharp co-founder and CEO Kevin Epstein. “Apps leveraging innovative technology focused on user education and self-management are already second nature to consumers looking to strengthen their personal financials or health and fitness regimen – sports betting should be no different. With Sharp, we’ve created the ultimate platform of tools and content that we wish we had when we started sports betting.”

Sports betting experts and company executives Alessia, Epstein and Jason Mezrahi will all produce content for the app. Additional noted sports betting experts contracted to create content for the platform will be announced at a later date.

“In bringing together Win Daily and DFS Army, we bring decades of expertise that fuses the best sports betting content and experts with world-class proprietary technology that will continue to evolve and innovate as the industry grows and expands,” said Mezrahi, co-founder and COO of Sharp. “Users can expect rich daily content across the spectrum of sports and intuitive tools to help provide historical perspective on personal bets and real-time statistics to help make the best decisions for the bettor. There has been a dearth of sports betting educational products in the market and we’re excited for users to begin seeking value from the Sharp platform.”

Additional app features include:

  • Bet tracking technology
  • Odds checking
  • Team and player prop projections

For more information please visit: https://sharp.app/

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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2 days ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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2 days ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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Aaron LaBerge

PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

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6 days ago

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April 10, 2025

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PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.

theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.

theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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