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European Gaming Congress 2024

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Ludo, the creativity toolkit for game developers, reveals world-first game creativity ‘Trends’ data centre

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New data insights, served up in real-time, give studio and developer teams unique insight into game development trends worldwide

Ludo, the AI-powered creativity platform for game developers, continues to roll out a host of new productivity tools aimed at providing everything a developer needs to start the creation of their next successful game. Renowned for its unique game ideation features, Ludo recently announced the addition of Slack integration and GDD collaboration features. The platform’s latest asset is a unique data centre, designed to keep creative teams informed on the latest gaming trends and what game audiences are getting excited about. This new addition to the creative toolkit will provide invaluable information to studios and developers looking to create the next great game concept by establishing early what keywords, themes, and genres are trending daily on a world-wide basis.

In the fastest growing industry in the world, developing the next great game requires detailed research. Tracking the latest industry trends has become more crucial than ever to developers and studios looking to create their next hit game. Ludo’s unique data centre brings all the research a game developer might need under one roof. From data on popular game genres in a particular country, to popular themes and keywords across the platform, this data centre will make it easier for teams to keep their finger on the pulse and see what is hot right now in the industry, ultimately allowing them to make more informed decisions on where to take their new gaming concept next. The data centre allows trends on the platform to be filtered by:

  • Keywords – what words and phrases are being used in the most popular trending games right now

  • Themes – what themes and genres are users getting excited by currently, and how have these trends changed over a nominated period of time

  • Genre – what genres are most popular and where in the world this is the case

  • Styles – which style and look is getting the most attention on the platform

  • Mechanics – which game mechanics are audiences being driven towards currently

Ludo is the first platform to display gaming trends in such a unique way. With plans to release trending data on platforms such as Steam and Itch.io, Ludo is the go-to platform for developers and studios looking to super-charge their creativity and stay in the know on what gamers and creators are finding exciting and innovative in the gaming industry worldwide.

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“In such a fast-moving and constantly adapting industry, it’s more important than ever for developers and studios to keep their fingers on the pulse of the latest gaming trends when developing their next great idea.” says Tom Pigott, CEO of Jet Play, the founder and CEO of Ludo. “Ludo’s new trends feature will allow teams to analyze up-to-date, detailed, trending data which in turn will deliver invaluable insights and inspiration on what users are gravitating towards right now. This will ultimately benefit the development of projects in the short, medium, and longer-term.”

Ludo uses machine learning and natural language processing to suggest game ideas on demand – helping to inspire developers. Users set parameters by providing keywords, natural language descriptions, game mechanics, or imagery and Ludo returns almost immediately with multiple written game concepts, artwork and images by analyzing its growing database of 1.2 million games and now 4 million images. Ludo is the AI tool that every game developer and creator should have on demand to elevate their game creation process.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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