gaming
KITKAT AND PLAYSTATION® COLLABORATE ON AN EXCLUSIVE BRAND CAMPAIGN
KitKat has today announced the start of an exclusive brand campaign with PlayStation. With this collaboration, KitKat aims at attracting a new generation of consumers to their brand, as well as staying relevant within this demographic. The global campaign called “One Break Away”, adds value through engaging content and the outlook of great prizes, such as a PlayStation®5 (PS5
KitKat once again infuses breaks in gaming with a positive context, telling an authentic story that gamers can relate to. The key aspect of “One Break Away” focuses on using a break to compliment the gaming experience, by giving players the opportunity to recharge their energy and regain perspective while playing.
A big promotion titled “Play, Break & Win” will be held to mark the launch of the campaign. By purchasing a KitKat or Lion promotional product, consumers can locate a code to enter a competition for a PS5 console and other PlayStation-related prizing.
The campaign is further complemented by a video asset that incorporates characters and content from the recently launched Ratchet & Clank: Rift Apart, a PS5 game where players go dimension-hopping with Ratchet and Clank as they take on an evil robotic emperor from another reality. The collaboration between KitKat and PlayStation will also be promoted through several influencer activations and is the project of esports agency build a rocket.
The partnership is being activated by the Germany-based Esports agency build a rocket, which has been acquired by SPORTFIVE in March 2021 in order to create a leading global Esports unit.
“It makes us proud to be a part of this campaign between two global brands. Our goal is to create bridges between industry natives and non-endemics and we’re looking forward to pushing our creativity even further together through this activation.” Alexander Albrecht, Managing Director at build a rocket.
“This is an exciting day for KitKat as we announce the start of an exclusive collaboration that capitalizes on the power of an engaging campaign and authentic content to further accelerate our commitment to gaming. Entering the gaming market has been an absolute blast for KitKat, and we are truly thrilled with the positive feedback from the community and our partners. The market offers great potential to present our brand as young and digital to a growing community and to gain recognition through authenticity and value creation. We look forward to a smashing collaboration with PlayStation to bring worthwhile and entertaining content to the gaming community.” Georg Fischer, Marketing Manager KitKat – Europe, Middle East, North Africa.
The multi-faceted activation of the campaign will be launched in four phases across the respective countries starting in August 2021.
FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
gaming
SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming
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Age verification to limit real money play to users 18 and older
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
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