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European Gaming Congress 2024

Caesars Entertainment

YOUR APP IS READY, EMPEROR! CAESARS ENTERTAINMENT LAUNCHES CAESARS SPORTSBOOK ALL-NEW MOBILE SPORTS BETTING APP WITH NATIONAL MARKETING CAMPAIGN

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Caesars Entertainment, Inc. unveiled Caesars Sportsbook, a new way to experience sports betting with a multi-million dollar comprehensive marketing campaign. The culmination of a drive to create a best-in-class sports betting experience befitting the nation’s largest gaming operator, Caesars Sportsbook combines the company’s sports betting assets under one brand anchored by an easy-to-navigate app that integrates mobile sports betting with Caesars’ singular loyalty program, Caesars Rewards.
“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook.  The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” said Tom Reeg, CEO of Caesars Entertainment.
The Caesars Sportsbook app operates on Liberty, the company’s owned and integrated tech stack. Caesars Sportsbook offers more options for wagering, making it the most dynamic sports betting app available.
  • Every bet earns – win or lose, every wager gives you more with Caesars Rewards. Each bet earns Caesars Rewards Tier Credits and Reward Credits. Caesars Sportsbook links with Caesars Rewards, making it as easy to earn and redeem online as it is in person at one of Caesars’ more than 50 destinations across 16 states. Reward Credits earned within the Caesars Rewards network can be redeemed everywhere, meaning everything you earn online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences
  • Hundreds of ways to wager – Caesars Sportsbook provides extensive odds and flexible limits, making it the most dynamic way to bet sports
  • Easy to play – Caesars Sportsbook makes it easy to get a bet down and ensures less interruption in the user experience
  • A trusted name in casino entertainment – Caesars Sportsbook has safe and secure payment options and best-in-class partnerships
The Caesars Sportsbook mobile app using the Liberty technology is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. And will soon be live, pending regulatory review, in Arizona, Maryland, and Louisiana.
In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.
“Caesars Sportsbook puts the bettor at the center of everything,” said Eric Hession, Co-President of Caesars Digital. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”
True to the legendary Caesars brand, Caesars Sportsbook is a leader out of the gate, providing an expansive array of wagering opportunities, including live in-game betting. With the power of the Caesars Empire behind it, Caesars Sportsbook offers flexible limits on the bets players want to make as well as exclusive profit boosts. In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet, up to $5,000, risk-free.
The Caesars Sportsbook brand leads in market access for legalized sports betting and has the most retail locations in the US. Caesars Sportsbook will also be launched outside of the Company’s casinos and resorts in such places as Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino & Racetrack, and Turtle Creek Casino, expanding the Company’s presence in key gaming markets.
To bring the brand to life and educate customers on what it means to bet like a Caesar, Caesars Sportsbook is deploying a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. As an avid sports fan, Smoove seamlessly aligns with the brand’s vision. The series of spots also features Patton Oswalt as Carl, one of Caesars’ biggest fans who’s already playing on Caesars Sportsbook and earning Caesars Rewards.
“Sports bettors deserve a sports betting experience that treats them like royalty,” said Chris Holdren, Co-President of Caesars Digital. “In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships.”
Caesars is the official casino sponsor and an official sports betting partner of the NFL. The Company also has partnerships with the NBA, NHL, MLB, and several individual teams.  Caesars recently announced an expanded partnership with the New Orleans Saints resulting in their iconic stadium being renamed the Caesars Superdome. Caesars Sportsbook will continue to partner with celebrity ambassadors and trusted voices in the sports industry, with more partnerships and content champions to be announced soon. For refreshing, real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook handle @CaesarsSports on Twitter, Instagram and Facebook.
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Caesars Digital

Gaming Realms Launches Exclusive Blackjack Game on Caesars Entertainment’s iGaming Platforms

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Gaming Realms, a leading provider of mobile-focused gaming content, has expanded its partnership with Caesars Entertainment with the launch of a new exclusive title, Caesars Blackjack X-Change.

Now live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in New Jersey, Michigan, and Ontario. Caesars Blackjack X-Change is a reimagining of Gaming Realms’ popular Blackjack X-Change title, featuring a revamped aesthetic anchored by the Caesars brand and the excitement of the Las Vegas strip’s most iconic casino.

The game combines the thrill of traditional blackjack with an innovative X-change feature, allowing players to swap their cards between hands, adding a layer of depth and decision-making to classic blackjack gameplay. This title marks Gaming Realms’ second custom launch on Caesars’ digital platforms following the successful launch of Caesars Palace Slingo last year.

This latest collaboration emphasises Gaming Realms’ ability to provide localised content and branded games that align with operator and player needs. It follows other exclusive games made for leading operators worldwide such as MrQ, Superbet and Sky Betting & Gaming.

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European Gaming Congress 2024 (Warsaw, Poland)

Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Our partnership with Caesars continues to be a resounding success, with players demonstrating a natural affinity for the strategic depth and variety offered by our portfolio. Building on the success of last year’s exclusive game, Caesars Blackjack X-Change is a natural progression in our ongoing collaboration and underscores the popularity of our titles with the operator.”

Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “The launch of Caesars Blackjack X-Change on our platforms is another example of the exciting custom game content we aim to bring to our players on a regular basis. Our partnership with Gaming Realms has continued to deliver innovative concepts and new titles for our players. This exclusive title is a fun spin on the classic live casino game beloved by many players that offers a fresh and engaging experience.”

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Caesars Entertainment

Caesars Entertainment Launches Caesars Sportsbook Muckleshoot App

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Caesars Entertainment has launched the Caesars Sportsbook Muckleshoot app, which is now accepting mobile sports bets at Muckleshoot Casino Resort in Auburn, Washington. Guests 21 and older who are interested in wagering on mobile devices can download the Caesars Sportsbook Muckleshoot app and must be physically present on the property at Muckleshoot to verify their registration for an account and place wagers during their visit, in accordance with state law.

“The Caesars Sportsbook Muckleshoot app enhances the experience we’ve brought to Muckleshoot guests since the opening of the property’s best-in-class sportsbook in 2022. This launch underscores our commitment to offering seamless, innovative gaming options with the largest array of markets, including Same Game Parlays and live NFL games streaming in the app. We are thrilled to offer this new level of convenience and fun to the passionate sports fans in the Pacific Northwest,” said Eric Hession, President of Caesars Digital.

“The launch of our new mobile betting app represents a significant milestone for Muckleshoot Casino Resort, enhancing our offerings and providing guests with an even more convenient and immersive sports betting experience. We’re always focused on delivering cutting-edge technology to elevate the excitement for our guests, and this app does exactly that. Whether you’re enjoying the beautiful views from our resort or catching the big game at the Caesars Sportsbook at Muckleshoot, the mobile app allows you to bet from anywhere on the property,” said Tim Perkins, Chief Executive Officer of Muckleshoot Casino Resort.

The Caesars Sportsbook Muckleshoot mobile app extends the sports wagering experience beyond the on-premise Caesars Sportsbook at Muckleshoot, which accepted its first bets in 2022. The app provides an industry-leading sports wagering experience with user-friendly technology like lightning-fast live scoreboards, live streaming games, quick and secure payouts, and daily special odds boosts and promotions from anywhere inside the casino. The app also contains thousands of betting markets across all major sports, with live in-game betting, same-game parlays, and much more.

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Caesars Sportsbook at Muckleshoot immerses sports fans into a sports viewing experience similar to a Vegas-style sportsbook. With more than 20 big-screen TVs wired for maximum sound, a dynamic 12-foot by 24-foot video wall and a live sports ticker with real-time scoring, fans can stay up to date on all the action for marquee sporting events as they wager at one of the many live betting windows, via multiple self-service betting kiosks or on the mobile app.

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Caesars Entertainment

Make-A-Wish® Southern Nevada and Caesars Entertainment Join to Grant Fairytale Wish Fit for a Princess

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Five-year-old Samantha Buckley, who was diagnosed with a blood disorder at just one month, dreams of being the belle of a ball that is fit for a princess. Thanks to Make-A-Wish Southern Nevada and Caesars Entertainment, Samantha will get her royal wish. Caesars’ team members – dressed as princes and princesses – will majestically greet Samantha at the “palace” porte-cochere and escort her and her family to a private area where she can choose from a collection of colorful princess dresses and crowns, perhaps even one that is pink just like her favorite Princess Peach.

Buckley and her family will enjoy a two-day staycation at Caesars Palace with experiences fit for royalty, including dinner at Gordon Ramsay Hell’s Kitchen, a ride on the high roller, manicure at the spa, dinner at Maggiano’s Little Italy, tickets to Mystere, time at the pool, and more. There may even be Samantha’s favorite chocolate cake, Oreo cookies and Pringles along the way before retiring to the royal suite for the night.

Samantha’s blood disorder requires her to receive monthly blood transfusions, but that never stops her from letting her inner princess shine bright. Although her medical journey hasn’t been easy, the whole Buckley family is ready for Samantha’s royal quest at one of Las Vegas’ best-known palaces where they will enjoy a magical experience Samantha won’t soon forget.

WHEN: Monday, August 5, 2024

Media Check-in: 2:45 p.m.

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Wish Reveal: 3 p.m.

WHERE: Caesars Palace VIP Entrance off of W. Flamingo just west of Las Vegas Blvd.

Entrance is directly across the street from Bellagio’s north side entrance

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