iGaming Industry
BetStars tops sportsbook registration rankings
BetStars has topped a ranking of 45 sports betting sites’ registration processes by form analytics platform Formisimo.
The PokerStars sportsbook’s registration process took just 21.6 seconds to complete, compared to an average across the 45 sites of 77.7 seconds. 45 sports betting companies were analysed.
The Manchester-based company used 52 metrics to gauge performance, with each registration process then ranked to generate market positions. Betbright, Betfair and VernonsSports also performed strongly in the analysis, also being ranked “market leaders” by the Manchester-based company.
“They are likely to see higher visitor to registration conversion rates, and lower marketing cost per acquisition costs, leading to greater profitability”, it said.
ID checks were the main friction point, with users having to enter information into an average of 17 different fields. Gaming forms ask questions that are more personal than a regular form, as most providers need to carry out identity checks.
“This creates a longer process but also a greater cognitive load for the user, both of which have an impact on the likelihood of conversion.”
Back marker Sporting Index took 162.7 seconds, while marquee brands such as Coral, Ladbrokes, Bet365, Paddy Power had registration processes that took longer than the average to complete, classed as “underperforming” by Formisimo.
Fortisimo also found that half of betting registration forms had mobile unfriendly features, 39.2% of gambling processes provided no customer service information and just 16.3% displayed contact details on the page.
“In a congested market, where a small group of brands maintain the majority of brand awareness with the public, having a link to a customer services team builds confidence in the brand“, said the company.
Three key areas of improvement were identified. Gaming forms could be half the length, it found,“with the difference between the shortest and the longest forms being over 800%”, with a reduction in the fields directly impacting conversion rates. “The optimisation opportunities for long forms are significant as there are a high number of elements and areas that can be improved or removed“, said Formisimo.
Moving to radio buttons from text boxes and drop downs would also help new customers to save time by offering immediate visibility of the options, as could more widespread use of inline validation to show success, as well as errors, the company said.…
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Source: EEGaming.
Bradley Khoury
eCOGRA Approved to Operate in Arizona, Indiana and Panama
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
BetConstruct
BetConstruct to Showcase Latest Innovations at G2E Las Vegas 2024
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
Amusnet
Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
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