iGaming Industry
Unibet to boldly go where no Swedish poker room has gone before
Most people have flocked to Unibet these past few years for cash games action and promotions. Now, the Swedish-operated online poker site is throwing their hat into the ring to offer online poker tournaments. Starting Oct. 2, players on Unibet can start firing up multi-table tournaments (MTTs) with the flagship Sunday Majors to begin on Oct. 8.
Changes Coming
Amidst a host of other changes to the site, players will be able to enjoy two new blind structures and improvements to the MTT lobby in the weekly space-themed schedule.
About the structure changes, Unibet’s Head of Poker David Pomroy had this to say.
“The new structures we’re adding will feature antes from the start and give players a much smoother transition between levels. We’re also excited to add larger prize pools in fields where players don’t have to battle against thousands of other players.”
Each week of MTT action at Unibet will culminate with the Sunday Majors which includes an array of no-limit hold’em tournaments at price points ranging from €4 to €100. You can also choose from unlimited rebuy events and freezeouts, and there’s even a Progressive Bounty event if that suits your liking.
Sunday Majors Schedule
The first Sunday Majors on Unibet will take place on Oct. 8 with a schedule as follows.
Cosmic Rays
Start time – 17:00 (CEST)
Buy-in €10
Guarantee – €5,000
Starting Stack – 3,000
Blind Levels – 8 mins
Format – Unlimited rebuys
Spectrum
Start time – 17:00 (CEST)
Buy-in €4
Guarantee – €2,000
Starting Stack – 3,000
Blind Levels – 8 mins
Format – Unlimited rebuys
Ice Giant
Start time – 18:00 (CEST)
Buy-in €25
Guarantee – €5,000
Starting Stack – 10,000
Blind Levels – 10 mins
Format – Progressive Bounty
Nebula
Start time – 19:00 (CEST)
Buy-in €4
Guarantee – €2,000
Starting Stack – 10,000
Blind Levels – 8 mins
Format – Freezeout
Odyssey
Start time – 20:00 (CEST)
Buy-in €50
Guarantee – €5,000
Starting Stack – 5,000
Blind Levels – 12 mins
Format – 2R1A
And I’m not the only Oasis fan.
The primary Unibet Sunday flagship is:
Supernova
Start time – 19:00 (CEST)
Buy-in €100
Guarantee – €20,000
Starting Stack – 12,000
Blind Levels – 12 mins
Format – Freezeout
What Else is New?
Unibet has also announced a plan to pool all low stakes live event qualifiers under one umbrella and allow players to choose the Unibet tour they’d like to play for.
Along with the new MTT schedule to begin in October, the popular Unibet promotion, Moving On Up, will also be making a return with some improvements. By playing a minimum number of MTTs each week, players will be rewarded with cash game tickets.
The value of the cash game tickets will increase each week in October, and in the final week, players can earn one worth €25. All you have to do is get in some volume by playing five MTTs on each of six separate days that week.
Why Now?
As a relatively new online poker site, Unibet has worked hard to continue improving their software in the past few years in preparation for the MTT launch and according to Pomroy, now is the time.
“As tournament players ourselves, we’ve been planning to overhaul our MTT schedule for a while but wanted to focus on software improvements first. The client is in great shape now and so it’s time we gave MTT players at Unibet and beyond something to shout about.”
Unibet prides themselves on working with players and incorporating feedback into the site’s development and that is not changing. According to Pomroy, they will continue to make adjustments based on players’ experiences, which may also mean increasing money guarantees as time goes on.
“As always we’ll be encouraging feedback from players and will tweak and optimize things over time. We’re also going to be aggressive with guarantees across the schedule, increasing them wherever we see increased demand.”…
The post Unibet to boldly go where no Swedish poker room has gone before appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: EEGaming.
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
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