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iGaming Affiliates

Better Collective signs double acquisition

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better collecttive double acquisition

Better Collective has completed the acquisitions of CasinoLounge.co.uk and WettPortal.

 

The CasinoLounge.co.uk deal represents the company’s first acquisition in the UK market and Better Collective, which develops digital platforms for betting tips, bookmaker information and online gaming communities, said the move will support its Bettingexpert.com businesses that is already active in the UK.

Better Collective also said the acquisition is mutually beneficial for all parties, as its experience and resources will help develop CasinoLounge.co.uk further as Cashmio focuses on their own Casino business.

Michal Kopec, head of M&A at Better Collective explained: “As an established affiliate, known in the UK market and with UK being a primary market for Better Collective we are happy to expand our portfolio with CasinoLounge.co.uk. We believe this will be a good step in our M&A activity, and that we have found a right moment for the two parties to enter into such an agreement that will see both sides benefit from this contract.

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Better Collective also moved to enhance its presence within the German-speaking market by acquiring Austria-based WettPortal. Better Collective said Wettportal sites will now be run through the SportFreunde office in Austria.

Better Collective acquired Hebiva Beteiligungen, owner of affiliate SportFreunde Informationsdienste, in June of this year.

Wettportal is another strong addition to our German-speaking portfolio, further improving our position in this important market,” added Kopec.

It’s an established brand with big potential, which we can now explore further using our existing resources and know-how; we believe we will be able to build on the successful operation and drive the business forward.

 

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About Better Collective
Better Collective vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities

Founded in 2004, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month. The social tipping product brings together and analyses the opinions of over 350,000 users worldwide across 40 different sports. In 2015, bettingexpert.com was named Best Affiliate at the prestigious EGR Operator Awards.

In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts. Better Collective’s portfolio includes more than 1,000 websites and products. This includes DiscoverSlots, the platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German casino players, and bettingexpert LIVE, the world’s first in-play tipping app.

The post Better Collective signs double acquisition appeared first on The Gambling Affiliate Voice.


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iGaming Affiliates

Affiliate Grand Slam 3.0 Lands in Hong Kong

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Affiliate Grand Slam 3.0 Lands in Hong Kong

Find your ideal Asian partners

 

The Affiliate Grand Slam has established itself as a key networking event on the iGaming calendar – and the event is now heading East. Brought to you by the same team behind SiGMA, Affiliate Grand Slam 3.0 is going to Hong Kong for its first foray into the Asian market.

After the breakout success of AGS events in Tallinn and Bucharest, operators looking for Asian traffic will have the opportunity to interact with affiliates who are prolific in that market, in an event tailored to making connections happen.

 

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Affiliate Grand Slam 2.0 - Bucharest

 

Affiliate Grand Slam 3.0 will feature a carefully selected, elite group of operators and up to 200 of the best affiliates Asia has to offer. Location and timing are also ideal – AGS 3.0 will take place in Hong Kong from May 17th to 19th. That’s hot on the heels of the G2E in Macau, only a short ferry ride away.

No other event offers a more streamlined experience – we match quality presentation with a fun, relaxed environment that makes for ideal networking. Operators with an innovative streak and products ready for Asia are welcome to apply. Engage with Asia’s key actors in the most relevant networking event in the business by contacting [email protected]

For more information visit http://affiliategrandslam.com/

The post Affiliate Grand Slam 3.0 Lands in Hong Kong appeared first on The Gambling Affiliate Voice.

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iGaming Affiliates

Affiliate Managers under interrogation by GAV: Anna-Maria Arakelian, Affiliate Manager at Portomasolive.com

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Annie Affiliate Manager at PortomasoLive

In our newest Affiliate Managers under interrogation you can get to know Anna-Maria, Affiliate Manager at Portomasolive.com

 

Name: Anna-Maria Arakelian

Age: 27

Hometown: Varna, Bulgaria

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Living in: Sliema, Malta

Favorite Food: Raspberries

Must Read Book: Agatha Christie – Poirot (all of them)

Affiliate Manager at: Portomasolive.com

 

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GAV: Hello Anna, first of all, tell us and our readers a bit about yourself. How did your career start in the industry? What determined you to engage in this activity and start working at Portomaso Affiliates?

Annie: Hello, I am Annie I am 27 years old and I come from the sea capital of Bulgaria – Varna. About me I can say that I am positive, ambitious and communicative. A little bit more than a year ago I didn’t know that iGaming exist, but I was in love with marketing and I knew, that this is what I want to do. Then I found a job in an affiliate company and on day one I felt that iGaming is what I want. I had a team leader who was very experienced and smart, he thought me everything about the iGaming business and helped me with understanding how the business works from the core, and I am very grateful about that. I was dreaming to become an Affiliate manager, so I started applying, for me it was really big challenge, because I’ve never thought that I will have to move from Bulgaria, I’ve been on an internship in Belgium, but it was only for three months. Portomaso Gaming came in my life, by offering me the dream job, I accepted immediately, I moved to Malta ten days after I got my acceptance letter and now here I am – in Portomaso Tower in St.Julians’s in Malta building the future of PortomasoLive.com with the incredible team, that I am part of.

GAV: Portomaso Affiliates is the affiliate program for PortomasoLive.com online casino. What do you think is the key aspect that affiliates appreciate regarding your affiliate program?

Annie: Portomasolive.com is unique, because it is owned by Portomaso Gaming which owns a product live casino, we stream directly from the two land based casinos owned by the company. Regarding affiliates, the key aspect is that we are open to offer them different promotions, marketing materials, demos, etc. We aim high, and we want to have trustworthy partners to help us walking the path from a new casino to a successful and winning brand.

GAV: Could you fill us in on your current offer for affiliates and maybe a brief description of your program?

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Annie: We just launched our affiliate programme along with the online casino, and I would be happy to tell you more. Portomasolive.com is the diamond in the crown on Portomaso Gaming. The company that owns Portomasolive.com is very big, as I mentioned earlier, two land-based casinos, product Live Casino (streamed directly from the two casinos). The company was 100% focused on B2B, but now with the online casino we aim to build brighter future for Portomaso Gaming. We would like to thank to our partners from NetRefer who provided us with a great affiliate platform. We want to make the work with affiliates clear, simple and fun of course. We can offer many and different promotions to our affiliates including ones involving live casino games. Also, I am happy to announce that we can offer to our affiliates up to 45% Revenue share!

 

Portomaso Affiliates

 

GAV: What markets does Portomaso Affiliates target, and what makes it stand out in the ever growing crowd of casino affiliate programs?

Annie: We decided to start with DACH and Swedish markets, this is because we believe, that they are successful and wining markets. As I said this is just for beginning, in future we plan to step into UK and the rest of the Nordic countries. As I mentioned before, Portomasolive.com has its own live casino product and as the interest to live casino is growing, we have the advantage to explore and expand more with promotional campaigns for the casino in general and exclusively for affiliates.

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GAV: Since the London Affiliate Conference is almost here, we would like to ask your opinion on this event, are you guys attending these conferences or are you going to be in London? How about the other affiliate conferences and the Nordic Affiliate Conference?

Annie: iGB – the company that organizes those events is very professional in my opinion, I already have been in Berlin for BAC in 2017 and I was impressed with the way that event was organized. I will attend London Affiliate Conference, but from the team of Portomasolive.com it will be only me, because big part of the team is going to attend ICE- Totally Gaming. I look forward to meeting the future partners of Portomasolive.com. Our focus now is LAC, because we need to start building our relationships with Affiliates.

GAV: Where do you think the online casino industry will be in 3 years, and of course, on which scale do you see Portomaso Affiliates?

Annie: Three years is a very long time, and the iGaming industry is dynamic and changing every day, but in a good way. I believe more markets will move towards re-regulation and it is natural for a company like ours to pursue those opportunities. Even if it means that the tax costs are going to be higher for us, it also enables us to reach out to larger audience. About Portomasolive.com I see it as a popular brand, that players know and trust, expanded and respected online casino with high acquisition and great conversion.

GAV: Tell us a bit about your team?

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Annie: Of course! My team is incredible it is made of people who are positive and ambitious. We are currently about 40 people working for the online casino and each of us is aiming high. I am quite new, I started working here four months ago, but I was accepted very well, I easily became part of the team, because the people working here made me feel comfortable. Also, I find something really important here – the support that we give to each other as a team, because no matter how many ideas you have or how strong and ambitious you are, if your team doesn’t support you, it will be hard to achieve your goals, I am lucky to be part of team who supports me. I was very nicely surprised when I saw the synergy in the team, everything is so well organized, and everyone is professional, so I really enjoy how the work goes smoothly, dynamic and fast.

GAV: Since Central and Eastern Europe offers a large pool of successful affiliates in the industry, do you think that this region is somehow overlooked by brands that are not applying for licenses in the demographic and are there many super-affiliates that you manage coming from this region?

Annie: I am happy to see that Central and Eastern Europe are developing business in the field of iGaming. Right now, we are focused to build strong relationships with affiliates, it doesn’t matter if they are super-affiliates or small ones. For us, every serious business partner is valuable.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?

Annie: Never ever give up! If you have a dream follow it, be ambitious and always keep in mind that iGaming makes the dreams about career come true!

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GAV: Who is your favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?

Annie: That’s easy – Alex Turner of course! He is part of the UK band “Arctic Monkeys”, he has amazing voice and the songs of the band are awesome. Eastern Europe, this is tricky one, because the first thing coming to my mind is to say Varna, Bulgaria as it is my home, but if I have to pick different destination in Eastern Europe I would say the Dracula’s castle in Romania, I think it would be awesome experience!

GAV: Where you wouldn’t want to travel?

Annie: One thing that I love to do is to travel, there is no place in the world that I wouldn’t like to visit. Every place has its own history, beauty and culture that I would love to explore.

GAV: Tell us your opinion about GAV(GamblingAffiliateVoice.com)?

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Annie: I follow and read the articles posted in GAV, because I really like to be informed about the things that are happening in iGaming and what people in the industry think about that and GAV provides us with that kind of information, for which I can say a big thank you, keep up doing what you are doing, you guys are great 😊

The post Affiliate Managers under interrogation by GAV: Anna-Maria Arakelian, Affiliate Manager at Portomasolive.com appeared first on The Gambling Affiliate Voice.


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iGaming Affiliates

XLMedia purchases websites from Good Game

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XLMedia purchases websites from Good Game

XLMedia has brokered a deal to acquire a number of Finnish gambling related informational websites from Good Game.

 

The agreement is worth up to €15m ($18.4m) and is set to go through before the end of the first quarter.

The acquisition comprises a network of gambling-related websites, focused on web and mobile traffic, specialising in casino games and providing information such as reviews of online casinos, promotions and payment solutions.

XLMedia said the purchase represents a “further revenue enhancing addition to the group’s website portfolio”, adding that it expects to complete full integration within the first six months of the current year.

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Ory Weihs, chief executibe of XLMedia, added: “As we develop our business, we continue to capitalise on the infrastructure we have built, and take opportunities to expand further through acquisitions.

With our current network, technology and sector expertise, the additional assets will be integrated easily into our operation, adding to our strong base of assets and recurring revenues.

We are seeing good opportunities to buy additional assets in our key verticals, and we plan to continue acquiring domains and websites as part of our ongoing growth strategy.

The post XLMedia purchases websites from Good Game appeared first on The Gambling Affiliate Voice.


Source: GamblingAffiliateVoice

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