iGaming Industry
Metal Casino Ready to Rock Online Gaming Sector
New online casino bets on millions of “loyal” Metalheads worldwide…
Fans of Metal music and casino gaming now have the perfect platform for their interests. Metal Casino is launching the world’s first gaming site for hard rock enthusiasts.
Targeting hundreds of millions of Metal fans worldwide, and having already partnered with some of the genre’s major stars, Malta based Metal Casino has been created by a tight team of gaming, music and marketing experts, including former executives at Apple, Microsoft, Universal Music, Spotify and Mr Green, who are also heavy guitar music lovers.
As a pioneer among a new generation of online casino 3.0 operators powered by GIG’s holistic platform service provider iGaming Cloud, Metal Casino will rock the sector with its great portfolio of games and appeal to a niche community – including 400 million Metal fans on Facebook – via a vertical marketing strategy.
The platform will offer games from leading providers such as NetEnt and Microgaming and will launch through front-end partner FAST TRACK Solutions.
Metal Casino has already contracted some major artists from the Metal scene as affiliate partners. Only a small selection of traditional casino affiliates will be partnered, as Metal Casino avoids the revenue share squeeze most major operators suffers from.
Chief Marketing Officer Clas Dahlén, formerly Mr Green’s Country Manager, Sweden says: “Creating a vertical marketing strategy, based on social media, collaborating with Metal artists as influencers and vertical Metal media is a game changing way to penetrate the marketing landscape out there.
“With a loyal fan base, Metal Casino therefore becomes highly marketing efficient. Being relevant creates loyalty and maximizes the retention and ROI,” Dahlén continues.
Dahlén says the teams’ experience as well as statistics from the music industry proves that the Metal community is the most active on streaming services, and they are the most dependable and loyal people in the world.
Metal Casino is set for an international launch in the UK, Germany, Sweden, Norway and Finland. Communication will be only in the “universal language of Metal”, English.
Members can join the Metal Casino’s World Tour, which is one of the site’s games and loyalty programmes. Its own soft currency, MetCoins, will enable members to acquire exclusive tickets and customised merchandise in the Merch Room and get a chance to meet the world’s biggest Metal bands and artists backstage.
“We have decided to take our joint head-banging sessions to a new level and create some real magic. Collaborating with FAST TRACK Solutions as Front End developers and casino room management we have a strong partner for years to come,“ Dahlén continues
Clas Dahlén describes their different approach: “Metal Casino speaks out loud, we are the underdogs and we don’t give a sh*t about our competitors’ conventional marketing or offers. Keeping it real and staying true to our beliefs is something most people strive for. Few live up to it. Our members can count on us. As our brand platform describes, we are true, relevant and dedicated to our members and our beliefs.
“We are Metal Casino, we go all in for the fans!”
For more information please contact:
Lyceum Media
E: [email protected]
Clas Dahlén, Chief Marketing Officer
M: +46702363430
About Metal Casino (www.metalcasino.com):
Metal Casino is the world’s first casino that embraces Metal music fans and casino lovers. Players will be able to win Metal merchandise, concert tickets, meet bands backstage and more. Launched in 2017, its founders have spent over 30 years working in the most successful music, gaming and tech companies in the world, including Mr Green, Universal Music, EMI, Spotify, Microsoft, and Apple iTunes.
Metal Casino, created by Metal music fans for Metal music fans, is licensed by the Malta Gaming Authority and the UK Gambling Commission.
#allinforthefans
Facebook: @MetalCasino
Twitter: @MetalCasino
About Gaming Innovation Group:
Gaming Innovation Group Inc. is a fast emerging gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services via subsidiary iGaming Cloud and B2B performance marketing via daughter Innovation Labs. GIG will be launching its seventh B2C gambling operator brand this fall offering games from the best-of-breed suppliers across the online sports betting and casino industry. The Group operate out of Malta and offices in Marbella, Gibraltar, Oslo and Kristiansand. GIG is listed on the Oslo Stock Exchange under the ticker symbol “GIG”.…
The post Metal Casino Ready to Rock Online Gaming Sector appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: EEGaming.
Bradley Khoury
eCOGRA Approved to Operate in Arizona, Indiana and Panama
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
BetConstruct
BetConstruct to Showcase Latest Innovations at G2E Las Vegas 2024
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
Amusnet
Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
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