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Affiliate Managers under interrogation by GAV: Keith Zammit, Affiliate Manager at Condor Affiliates

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8 years ago

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Keith Zammit is Affiliate Manager at Condor affiliates, business oriented, neighbour loving, quiet conflict solver, with a deep entrepreneurship vain, a passion for all things Digital and a love for writing!

 

Name: Keith Zammit
Age: 29
Hometown: Swieqi Malta
Living in: Swieqi Malta
Favourite Food: Green Thai Curry Chicken
Must Read Book: How to win Friends and Influence People. Dale Carnegie
Affiliate Manager at: Condor Affiliates.

 

GAV: Hello Keith, first of all, tell us and our readers a bit about yourself. How did your career start in the industry? What determined you to engage in this activity and start working at Condor Affiliates?

KZ: I was born and raised on the island of Malta, but I do not have a typical island mentality. Adventure, Open Source, foreign influence… these things excite me… However, that does not mean that I don’t have a Maltese approach to life. I love fine wine and great food by the sea, and I look forward to the village feasts with cold beer and amazing firework displays all summer long.

My Career in Affiliate Marketing started way back in 2010, when a friend of mine and I started building niche websites as a side income at Uni. During the glory days of online poker we built a network of Poker Niche sites that was eventually acquired by a Network.

Having been in contact with a number of affiliate managers over the years, I always said that one day I would cross the fence and join the casino side. I was eventually contacted by Condor Affiliates and decided to take on the challenge.

GAV: Condor Affiliates is the affiliate program for online casino brands Rembrandt Casino, Casino Sieger, b-Bets and 24Bettle. What do you think is the key aspect that affiliates appreciate regarding your affiliate program?

Condor Affiliates wide logo

 

KZ: Our affiliate programme has 4 key factors to it:

1. We have a custom built back end system which allows us to show tailor-made reports to our affiliates.

2. Even though you have 4 brands to market, the revenue is separate, and we do not have a negative carry over… so should you have a negative balance on one brand, this will not affect your income on the other 3 brands.

3. Our brands all have something unique in character, from GEO targeted styles (Casino Sieger and Rembrandt Casino) to an Auctions Based Loyalty Program (b-Bets) and also a gamified platform in 24Bettle, which increases retention and re-deposits.

4. In addition, we have a strong Sports Betting pull, which allows us to cross-sell from Casino to Sports and back… increasing our affiliates Revenue.

GAV: What is your personal opinion about fair gaming? Do you think there is still room to improve the general view and perception of the gambling industry? I mean, is there a new generation prepared to do that? Both Affiliate Manager and Affiliates.

KZ: It is every gambler’s innate fear that online casinos can be rigged, and that the payouts can be meddled with and modified by the Casino Managers. In reality, when it comes to RNG and licensing many know that this area is heavily audited and that the game providers are always under scrutiny by the Gaming Authorities. In our case, we have a Malta License, which is very strict when it comes to fair gaming.

It is up to us as Affiliate Managers and the Affiliates to really push forward the reassurances that there is no interaction between the Casino and the Payout % and a chance of winning, and that Casinos who comply with Fair Gaming standards set out by the relevant gaming authorities should proudly display this, and make sure that the players are aware that the casino is running a fair game.

GAV: Could you fill us in on your current offer for affiliates and maybe a brief description of your program?

KZ: Our Program has been designed to help you maximize your income. We work on a revenue share model with no hidden fees and no additional hidden deductions. Thanks to our special welcome promotion, you can get a 45% revenue share for the first 3 months! There is no negative carry over and no player quota with us either!

At Condor Affiliates, our goal is to build long-lasting, trustworthy and mutually successful relationships with affiliate partners. As a partner, you’ll be promoting products which are worth your efforts and your time. Sending your traffic our way always translates into high ROI. This is why our focus is set on player retention by constantly launching fresh, exciting promotions and targeted rewards. We like to reward our affiliates too!

 

New to Condor Affiliates promotion

 

 

GAV: What markets does Condor Affiliates target, and what makes it stand out in the ever growing crowd of sports betting and casino affiliate programs?

KZ: Currently, our target Markets are mainly Central and Western Europe as well as the Nordic Countries. We also support quite a few languages on our websites. Having said that, we see players come from all over the world, with a few exceptions!

We are actively working on acquiring our UK Gaming License and look forward to start accepting UK Players in the very near future as well.

As mentioned previously, apart from our 45% Revenue Share deal, we offer you to promote 4 casinos that have no negative carry over, no player quotas, fast payouts and most of all statistics can be viewed inside one affiliate account for all brands.

GAV: Since the Amsterdam Affiliate Conference is almost here, we would like to ask your opinion on this event, are you guys attending these conferences or are you going to be in Berlin? How about SiGMA and the brand new Nordic Affiliate Conference?

KZ: We will be at AAC this year and we believe that participating at affiliate conferences allow us to meet our current and potential partners and get to know them on a more personal level. It is very easy to speak on Skype and arrange a quick meeting in person see the person, but in the buzzing atmosphere of the conferences, we can create a real connection, make them thrive and hopefully last for many years.

Berlin is one of the cities we really love and we will be surely attending conferences there too!

Since we are based in Malta, SiGMA is always a favourite of ours and we have built many new relationships through these events and look forward to being there again this year.

The Nordic Affiliate Conference is a very exciting one for us, since that is one of our largest target markets, and we are already discussing our participation there. Maybe we could find a bird handler who has a Condor? Hmmmm….

GAV: Where do you think the online sports betting/casino industry will be in 3 years, and of course, on which scale do you see Condor Affiliates?

KZ: The industry is always moving into a stronger position and with new casinos showing up every day, the market reach is getting better. There is always the slight worry that individual countries will limit the activities of Remote Gaming without a specific licence for each country, but here at Condor-Affiliates we are always building towards servicing as many countries as possible. I believe that over the years our brands will grow further and further. We have recently expanded our affiliate team and we have also opened a new office in Bulgaria… so definitely expect greater things from us shortly!

GAV: Tell us a bit about your team? As we know it’s quite made of enthusiastic professionals, who think out of the box, and deploy even the wildest ideas, thus transforming the the online gaming market, through innovation and reliability.

KZ: Currently our Affiliate Team is being expanded (is growing steadily) and we are always on a lookout for the creative geniuses to take our and our affiliate’s efforts to the next step. Being a flexible company we are focused heavily on the individuals and therefore we are more keen on creating custom tailored solutions for both, our players and our affiliates. This is where I believe innovation is created, as we get to hear it straight from the users and this is how we then create innovative plans designed specifically for them.

But of course there is more to it other than only the affiliate team. We have great colleagues in the company, who are also making the magic happen (behind the scenes). I have witnessed some great product training sessions, brainstorming events, and our conference room being invaded by teams who were working on truly exciting projects which are completely new and upcoming. I can not tell too much about this, but one thing i can already see: it will be revolutionary, out of the box, and the wildest ideas are coming truth!!

GAV: Since Central and Eastern Europe offers a large pool of successful affiliates in the industry, do you think that this region is somehow overlooked by brands that are not applying for licenses in the demographic and are there many super-affiliates that you managed coming from this region?

KZ: I do believe that there is definitely room for improvement from most of the Operators and Managers when it comes to Eastern Europe, but here at Condor we have already realized this potential and that is why we have set up our Bulgaria office, to be closer to this untapped market. We currently work with a few Super Affiliates from the East Europe region and we have had great success with these people… but we are always on the lookout for new affiliates, whether they have super affiliate status or not. We believe that together we can build up towards mutual success So if you’re a Junior, Senior or Super affiliate… get in touch 😉

When it comes to Licenses, we are always monitoring potential market opportunities. Now our priority is to get through the UK application and obtain UKGC License, which is going to be a very nice opportunity for our brands!

GAV: Who is your favourite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?

KZ: If I had to pick any celebrity I would have to go with Frank Sinatra. I am an avid lover of music and there is an old world gentleman charm that Sinatra portrays.

Eastern Europe destination would have to be Budapest… I’ve been there 4 times already and I think I would like to stay there for an extended period of time and get to experience living there.

GAV: Where you wouldn’t want to travel?

KZ: The Sahara desert. Malta already reaches temperatures of 40 Degrees Celsius and during our Summer months and I cannot stand the heat. So I cannot imagine myself traveling in the desert..

GAV: Tell us your opinion about GAV(GamblingAffiliateVoice.com)?

KZ: I get onto GAV everyday to read the latest news section as well as following the group discussions. I think it is very important to always be aware of the latest happenings in the Affiliate Industry, and GAV always have the latest… so for me it’s a must!

GAV: Thanks for your time Keith, we appreciate it and wish you and Condor Affiliates all the best!

 

The post Affiliate Managers under interrogation by GAV: Keith Zammit, Affiliate Manager at Condor Affiliates appeared first on The Gambling Affiliate Voice.


Source: GamblingAffiliateVoice

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The White Label Dilemma: Finding the Right Balance for Your iGaming Business

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4 hours ago

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August 27, 2025

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It’s not just black and white label

Yoni Sidi, CEO at Wiztech, says white labels are all about striking the balance between pros and cons, but for some, it’s impossible to achieve and that’s why it’s important to consider other options.

 

For most operators, a white label solution seems to offer the best route to market. But is that actually the case?

I’ve been working in the industry for more than two decades now, and over that time, I’ve worked on both sides of the fence – so on the white label operator side and on the white label provider side. This gives me a deep understanding of the pros and cons of white label solutions, and this understanding ultimately led me to launch Wiztech. To answer your question more directly, white labels are always about striking the balance between the pros and cons they present – for some operators, a balance can be found, but for others, it can’t. Ultimately, it comes down to knowing what you want from your platform or technology stack, and whether a white label can meet those requirements with the budget and resources you have available to you.

 

So, what are the pros and cons of a white label platform?

There are plenty of upsides to white labels, and that’s why they’re used by so many operators. The main advantages are speed to market and cost effectiveness – you can literally go from first discussions to your online casino being live in a matter of weeks. The upfront fees are relatively small, and, in most cases, you pay a revenue share back to the platform provider. This can tighten margins a little, but it means you don’t have to have a large capital reserve to get going. Another benefit is that you can take on as much or as little of the operation as you like – for some, they will let the platform provider take care of the operational aspect while they focus solely on marketing and customer acquisition. Other upsides include licensing, with the white label partner securing and being responsible for the licences they hold.

Drawbacks. The biggest for me is the lack of differentiation you get with a white label. The many brands that run on the platform often look very much the same, just with different logos and branding. After a few months of operating your online casino, you’ll likely notice friction points that you’ll want to address, but the rigid nature of white-label platforms means it’s incredibly difficult to smooth out even the smallest of bumps in the road. It’s also incredibly difficult to roll out unique features and functionality as the development team is usually working through a backlog of requests – most of which are for the friction bumps that need ironing out. Factor in the frequent regulatory changes that happen, and the need for the development team to respond to them, and it’s easy to see how hard it can be to improve the experience being offered to players.

 

How can operators strike a balance between the pros and cons of white labels?

It comes down to understanding the capabilities of the platform provider and whether they offer customisation and localisation. If they don’t, the operator needs to determine if this is a price they’re willing to pay in exchange for the speed to market and cost effectiveness that white labels provide. Of course, some white label providers do offer support and are happy to help when it comes to developing and deploying bespoke features and functionality. But in my experience, most don’t have the capacity for this, even if they say they do. For me, the balance is found by accepting the limitations of white labels and working within the (often pretty rigid framework) they provide. There are plenty of examples of operators that have done this and have gone on to run very successful brands in highly competitive markets.

 

Is there an alternative to white labels?

The most obvious alternative is to develop a proprietary technology stack, but this approach comes with just as many, if not more, pitfalls. Building a platform from the ground up is incredibly expensive and tremendously risky, and this is why so few operators outside of the industry power players have been able to pull it off. And even those that do often encounter issues such as ongoing maintenance, tech debt, staffing and compliance. But there is a middle ground between white label and proprietary, and it can be found with smaller platform providers whose technologies offer the agility, flexibility and adaptability required for operators to launch highly customised, almost bespoke, online casinos and sportsbooks.

 

How does Wiztech fit into the platform mix, and how do you support your partners in achieving their goals in often highly competitive markets?

At Wiztech, we champion modular tech and the likes of AI and automation. By embracing these, we have been able to build powerful yet highly customisable casino and sportsbook solutions that are also fully compliant in tightly regulated markets. In our experience, being able to quickly respond to regulatory changes provides a competitive advantage to our customers. In Mexico, for example, our client Winpot has been able to deliver a unique player experience while always ensuring compliance. And this is against a backdrop where regulatory changes often come with very little notice. Our technology can adapt quickly while Winpot continues to capitalise on the growing demand for entertaining online casino products and experiences.

But just as important as our technology is our approach to our partners. This sees us undertake a comprehensive onboarding process where we spend a lot of time understanding the client’s “why” before we map out the “what” and the “how”. This has proved to be incredibly effective and ensures that our clients can get the most out of the flexibility of our platform and the high levels of customisation and personalisation it provides.

The post The White Label Dilemma: Finding the Right Balance for Your iGaming Business appeared first on Gaming and Gambling Industry in the Americas.

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Virginia Lawmakers Debate Creating iGaming Agency

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2 days ago

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August 26, 2025

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Virginia lawmakers are actively debating whether to establish a new regulatory agency to oversee iGaming. The joint subcommittee discussed a bill to create the Virginia Gaming Commission. It would manage all gambling verticals beyond the lottery.

Delegate Paul Krizek said: “The Virginia Gaming Commission is a step we need to preserve the good.”

Currently, the Virginia Lottery regulates sports betting and casinos, while other agencies manage charitable gaming and horse racing. Lawmakers also considered legalizing online casinos, including real-money platforms.

Delegate Marcus Simon introduced HB 2171 earlier this year. The bill aimed to authorize a real money online casino market under casino-lottery oversight. While the bill failed, Simon explained that the aim remains to curb illegal offshore platforms.

“My goal is to bring it under a regulated umbrella where we can have some oversight and supervision,” Simon said.

The subcommittee reviewed revenue projections estimating up to $5.3 billion in taxable income from online casinos over five years. The estimates included increased land-based casino revenue of 8.4%.

Experts raised concerns about real money online casino risks. Keith Whyte from Safer Gambling Strategies urged strong enforcement and safer gaming tools. Whyte noted: “Players could be encouraged… to take control through deposit limits, time limits, budget calculators, and personalized dashboards.”

Mental health advisor Brianne Doura-Schawohl backed up Whyte’s statement, warning that such products are dangerous without safeguards.

Former New Jersey regulator David Rebuck testified that iGaming complemented land-based casinos there. He pointed to New Jersey’s market, where online play boosted tourism and in-person casino revenue.

However, some Virginia legislators expressed skepticism, citing fears of cannibalization. They questioned whether online casinos might draw customers away from brick-and-mortar venues.

Industry experts countered that New Jersey and Michigan showed the opposite effect. Rebuck explained: “The evidence demonstrates iGaming expands the player base rather than cannibalizes physical casinos.”

Supporters argued that Virginia’s land-based operators could benefit from cross-promotion, loyalty programs, and expanded reach to players in rural areas.

The subcommittee must make recommendations by November 30, 2025. Officials expect the commission’s creation will precede legalization of online casinos. The Virginia lawmakers will review feasibility and revise HB 2171 before the 2026 legislative session.

The post Virginia Lawmakers Debate Creating iGaming Agency appeared first on Gaming and Gambling Industry in the Americas.

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CT Interactive Announces Strategic Partnership with Ondiss

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2 weeks ago

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August 11, 2025

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CT Interactive has announced a strategic partnership with Ondiss, one of Argentina’s leading online casino platform providers. Through this collaboration, CT Interactive’s top-performing titles are now integrated into the Ondiss platform, significantly expanding the company’s reach within the region’s regulated iGaming market.

This integration adds value to the broad Argentine audience of Casino & Hotel Casino Magic S.A., which successfully uses the Ondiss platform. With CT Interactive’s certified and player-favourite content now available, operators on the platform are empowered to diversify their offerings and meet the increasing demand for engaging, high-quality games.

“Partnering with Ondiss marks a pivotal step in our Latin America strategy. Their extensive presence across multiple provinces complements CT Interactive’s ambition to offer licensed, engaging content to a broad Argentine audience. This collaboration allows us to strengthen our footprint in one of the most promising markets in the region,” said Martin Ivanov, COO of CT Interactive.

“I am excited to announce our partnership with CT Interactive, this is the result of our team’s unwavering commitment to delivering a first-class gaming experience. We’ve invested in innovation, cutting-edge graphics, and thrilling game mechanics to ensure that every bet and every spin is an unforgettable adventure for Ondiss clients. With this partnership we are rising the bar for what it means to play at an online casino, and we couldn’t be prouder of the result,” said Gonzalo Alvarez, Commercial Manager of Ondiss.

This partnership provides operators with a broader variety of content, boosts player engagement, and enhances the competitive position of the Ondiss platform throughout Argentina. For CT Interactive, it represents another milestone in strengthening its presence in Latin America and supporting the development of sustainable, regulated iGaming markets.

The post CT Interactive Announces Strategic Partnership with Ondiss appeared first on Gaming and Gambling Industry in the Americas.

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