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SlotsMillion Launches new Player Protection Team Following Most Significant Year to Date
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Global online casino operator SlotsMillion has further enhanced its industry-leading Responsible Gambling strategy with the launch of a new Player Protection team as it celebrates its most transformative and significant year to date.
During 2020-2021, SlotsMillion has completed a number of substantial projects while also continuing to build its customer base by providing games and fun with a focus on security and responsible gambling.
The award-winning operator split the B2C and B2B entities of the group, carried out a complete rebranding and launched an entirely new user interface in all its operating markets.
SlotsMillion also went live in Sweden, while significantly changing its offering to the UK market through a new welcome offer that has been well received by players. During the year, it continued its ambitious rollout of new content having added more than 1,000 new games.
It has now reaffirmed its commitment to social responsibility through the creation of its Player Protection team, which is a joint Anti-Money Laundering and Responsible Gambling function supported by a refined alert system. Through specialist focus, the division will further mitigate the risks connected to excessive spend and criminal spend, and ensure the goals of Responsible Gambling and keeping crime out of gambling remains at the core of our organisation. Further to this, the team coaches and trains the other operational departments, such as customer service, to make sure that RG is integrated into everyday customer interactions and customer facing teams remain alert to suspicious activity.
“The past year has been enormously ambitious and significant for SlotsMillion,” said Charles Gross, SlotsMillion’s CEO
“We have redefined our product, revamped our brand, and completely rethought the way we operate in an increasingly saturated market.
“It could even be said that it has been one of our most important periods in terms of reshaping our modus operandi, our objectives and paving the way to an entirely new phase marked by innovative projects and the recruitment of new talent to join our team in order to achieve our many goals.”
While it has been a year of change for SlotsMillion, which is licensed in Malta, the UK and Sweden, the group has sought to be led in its transformation by the strengths that have brought it such success since its launch.
At the heart of this is its pioneering RG strategy, and following the launch of the Player Protection team it now looks forward to further RG enhancements in the coming year as well as the introduction of the new SlotsMillion app.
“Responsible Gambling has been at the core of what we do and offer, even before the industry-wide changes that have come into play in the past years,” added Gross. “Despite RG always being at the core of our business, one of the main objectives this past year has been to refine and perfect our approach to Responsible Gambling.
“Even though we carried out a rebranding process, our core values have remained intact: to offer a remarkable online casino experience to players marked by the variety and quality of choice, and a customer-first approach in everything we do.
“We are proud to see that the hard work put into the last year has paved the way for a very promising future for the brand in which our capacity for innovation will continue shining while we keep working toward offering our players the best possible gaming experience.”
Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market
Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.
Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.
This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.
This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.
Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”
Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”
Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.
Listed Swedish studio to benefit from increased speed to market
Tequity, the up-and-coming iGaming software pioneer, has agreed an integration deal with innovative studio Fantasma Games.
The integration of Tequity’s agile, licensed modular platform is expected to boost the speed-to-market capabilities of Fantasma, as the studio aims to grow its presence in key markets including North America.
Tequity’s platform incorporates a Remote Gaming Server (RGS) that increases operational efficiencies. Once live, Fantasma will be able to reach the next level by adding partners at a quicker rate, as it looks to meet operator demand for fresh types of content including increasingly popular sweepstakes.
The latest deal, with a studio listed on the Swedish stock market, follows on from successful launches of Tequity technology with sports betting-focused Parlaybay, multiplayer specialist BeyondPlay and slots supplier AvatarUX.
Tequity offers founders, start-ups, scale-ups and established companies across the iGaming sector a wide range of software modules that can be hand-picked to meet the needs of specific projects.
Krzysztof Opałka, Chief Technology Officer at Tequity, said: “We are excited to be working with Fantasma Gaming, to help further their growth in key markets worldwide.
“This partnership illustrates the power of our platform in delivering an efficient RGS solution that speeds up the launch process of their top-quality content. The Tequity platform offers a strong foundation for licensees wishing to create and deliver unique content to operators.”
Fredrik Johansson, CEO and Founder of Fantasma Games, added: “Thanks to the Tequity platform, Fantasma Games is working faster and smarter across a number of areas, allowing us to bring innovative content to our partners at speed.
“This integration significantly boosts our growth potential, as we look to increase the number of operator partners we work with around the world and deliver them relevant, localised and exciting games.”
The post Tequity agrees RGS licensing deal with Fantasma Games appeared first on European Gaming Industry News.
Maxiplier combines a retro-inspired theme with revolutionary gameplay. Speedometer-style icons, on reels two and four, act as both wilds and multipliers that can increase wins up to 20x. Land two of these multipliers simultaneously for a potential max multiplier of 400x.
Maxiplier will launch with the highly anticipated 1-2-infinity ante bet mechanic. Land two scatters on the first two reels and trigger an infinite amount of respins. Collect wins until the third scatter lands, unlocking the thrilling free spins round.
The free spins round features enhanced multiplier wilds alongside the 1-2-Infinity respins, for even bigger wins. This exciting bonus builds upon the success of Realistic Games’ recent hits like Fortune Fortress and Chicken or the Egg? solidifying its position as an industry innovator.
Amy Brewis, Account Manager at Realistic Games, said: “We’re excited to be launching Maxiplier, a game with fresh mechanics that allows players the chance to win infinite respins. Multiplier wilds in both the base game and free spins keep things thrilling, and the 1-2-Infinity ante bet adds another layer of engagement.
“We expect players to love the chance for endless respins, a feature we’ve evolved from our popular Catch 22 slot. We can’t wait to see the response from players and operators alike!”
The post Realistic Games introduces endless spins in Maxiplier appeared first on European Gaming Industry News.
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