Canada
Codere to appear on the shirt of the Club de Futbol Monterrey Rayados of Mexico
- Codere’s (the “Company”) logo will appear on the front of the team’s shirt, which together with the marketing initiatives planned for the coming months, will contribute to strengthen the Codere brand in Mexico as a leading betting partner in the country.
- The Company has reached the “main sponsor” category of the club, within its sponsorship agreement for the next four seasons (until the 2024/2025 season).
- The Company has recently pushed the international expansion of its omnichannel gaming with the launch of the group’s digital subsidiary, Codere Online, the first online gaming operator in Latin America to be listed on the Nasdaq.
Codere, a leading multinational company in private gaming in Europe and Latin America, has taken a step further in its sponsorship agreement with the Monterrey Rayados Football Club, of the MX League of Mexico, raising its category to main sponsor and its denomination from “Official Sponsor” to “Official Betting Partner” of the Club, allowing it to show its logo on the front of the team’s shirt.
The new official shirts, now with the Codere brand, were presented yesterday during the friendly match between Rayados and Guadalajara, a preamble to the next Liga MX season, which will begin on July 23.
As such, the Rayados players wore the company logo on the home kit (with the striped shirt), during the first half, and on the away kit (in white and blue), during the second half of the match. Soon, the brand will occupy a prominent place in the club’s stadium, in the Codere “Suite” and other highly visible areas of the venue.
Likewise, the Company today launched an important advertising campaign that will be broadcast on television, radio and digital media through different social networks, both from the club and from Codere, designed to connect with both the followers of the team and its sports betting customers.
View the “History” campaign spot here:
During the coming months, different joint marketing actions will be implemented in order to foster the experience of the club’s fans and Codere sports betting customers, with access to the stadium, invitations to matches and VIP plans, among other activities resulting from this perfect match between gaming and exclusive football-related experiences.
Alberto Telias, Chief Marketing Officer of Codere Online, said, “We are convinced that this long-term alliance between both companies will allow us to grow together and achieve important goals. We could not have found a better travel companion in our expansion journey in Mexico than the Rayados de Monterrey Football Club.”
Meanwhile, Pedro Esquivel, Executive Vice-President of Rayados, welcomed having Codere as the Club’s Official Betting Partner, calling it “a new stage that will undoubtedly boost the team, its supporters and football and sports fans.” He also added that “the presentation of the new jersey kicks off a stage of optimism and enthusiasm to face the next season of the Mexican League.”
Mexico, a model for Codere’s expansion in Latin America
Since its arrival in Mexico in 1998, Codere has maintained a leadership position in the regulated entertainment gaming offering in the country. The sponsorship with Rayados, boosts the company’s growth objective in Latin America.
Codere’s omnichannel gaming portfolio in the country included (prior to Covid-19 related temporary closings) 95 gaming halls, 93 sports betting shops and nearly 21,500 gaming machines, in addition to its online gaming platform, codere.mx, which offers sports betting and casino games. Likewise, the company operates the Hipódromo de las Américas, the Granja Las Américas and the Citibanamex Convention Center (converted since last year until very recently into a field hospital for Covid-19 patients).
Carlos Sabanza, Codere’s Sponsorship Manager, highlights the importance of this sponsorship in the evolution of the group after an extraordinary year marked by the strong impact of the pandemic on the entertainment sector, especially on the gaming industry with the closing of gaming halls and the postponement of sports competitions. Consequently, he points out, “Our deal with one of the main Liga MX clubs on top of maintaining our agreement with Real Madrid CF, as Official Betting Partner, since 2016, allows us to continue expanding our international brand and achieving our ambition to be the leading company in the Spanish-speaking sports betting and gaming market.”
Codere and Monterrey Rayados Football Club will share the winning entertainment combination, the best gaming and the best football, with their sports fans and sports betting customers in Mexico for the next four seasons.
On June 22, 2021, Codere Online (the online subsidiary of Grupo Codere) and DD3 Acquisition Corp. II (NASDAQ: DDMX, DDMXU, DDMXW), a publicly traded special purpose acquisition company, entered into a definitive business combination agreement that would result in Codere Online becoming the first publicly-listed online gaming operator in Latin America.
Bally Bet Sportsbook & Casino app
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
BCLC
Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
AGCO
Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
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