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BetRushmore joins forces with Intelitic

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Retail and online sportsbook operator chooses leading performance marketing and analytics provider as exclusive monetization partner for the US market

Intelitics, the leading performance marketing, and analytics platform provider has been selected by BetRushmore to be their exclusive user acquisition partner in the growing US market.

Under the deal, Intelitics will take care of all BetRushmore’s marketing, user acquisition, and tracking activity. This includes a full creative build from branding to assets as well as managing the operator’s entire user acquisition spend across paid media, affiliates, and other channels.

This will then be monitored and tracked via Intelitics’ state-of-the-art platform and back office, which provides real-time insight into how all activity is performing. This allows for changes to activity and campaigns to be made instantly, maximizing the return on ad spend.

The deal bolsters Intelitics’ platform and marketing and user acquisition business with additional growth expected over the coming months with more deals in the pipeline and further investment into its market-leading technology and platform.

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BetRushmore is a new operator and will make its market debut in Iowa with its online and mobile sports betting brand with other states to follow shortly after. The company is also set to launch a land-based sportsbook in South Dakota where it is based.

Allan Stone at Intelitics, said: “We are thrilled to have been chosen by BetRushmore to handle all of the operator’s marketing and user acquisition activity first in Iowa where it will make its online sports betting debut and then in the other states it enters.

“With player acquisition costs already high, it is important for operators to ensure they are getting the best return on ad spend and our proven approach and market-leading platform and analytics tools allow us to do this for our partners.

“BetRushmore has a great brand and big ambitions for the US market, and we look forward to working closely with the team to ensure their marketing and UA is on point.”

Gary King, President of BetRushmore, said: “On making our market debut in Iowa we want to hit the ground running and ensure our marketing and user acquisition strategies and activities are right from day one, and to do this we knew we needed to identify the right partner.

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“In Intelitics, we have a team of expert marketers combined with a powerful platform that will allow us to achieve our goal of acquiring customers at scale but with the optimum return on investment.”

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Casino Time Partners with GeoLocs for Enhanced Geolocation Compliance in Ontario

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GeoLocs by mkodo, proven and trusted provider of geolocation services built exclusively for the iGaming industry, is excited to announce its partnership with casino operator, Casino Time. This collaboration marks a significant milestone in delivering secure and seamless online gaming experiences to Casino Time players in Ontario.

With the legalisation of iGaming in Ontario 2 years ago, regulatory compliance and player safety are top priorities for operators across North America. GeoLocs state-of-the-art geolocation compliance technology, coupled with its dedication to data protection (as seen by the recent ISO certification), provide Casino Time with guaranteed compliance while prioritising player privacy.

Through GeoLocs’ intuitive and easy-to-implement SDK and the highly self-serviceable GeoLocs platform, Casino Time provides its players with a seamless user experience, requiring no additional downloads, resulting in uninterrupted access to their favourite games while maintaining compliance with Ontario’s iGaming regulations.

Jeffrey Holmes, COO at Casino Time said: “Casino Time’s mission is to create the best possible gaming experience for its users and partnering with GeoLocs for our geolocation verification service means that we can provide our players with an online casino experience like no other. An experience that is secure and seamless, whilst also remaining compliant with regulations set out by the province of Ontario. The support provided by the team at GeoLocs has been incredible and their knowledge of geolocation and the Ontario market is second to none. With GeoLocs, we can ensure that our operations meet regulatory requirements while delivering a frictionless experience for our players.”

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Stuart Godfree, Managing Director at mkodo, said: “We are excited to partner with Casino Time to support their expansion into the Ontario iGaming market. GeoLocs is designed to prioritise data protection and regulatory compliance while delivering a seamless experience for both operators and players. With GeoLocs technology, Casino Time can operate with confidence, knowing that they are meeting regulatory standards and providing their players with a safe and secure gaming environment.”

The partnership between GeoLocs and Casino Time demonstrates a shared commitment to excellence, compliance, and player experience in the iGaming industry. By leveraging GeoLocs’ advanced geolocation technology, Casino Time aims to enhance its position as a leading provider of online gaming experiences in Ontario.

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Canada

Great Canadian Entertainment and Petroglyph Development Group Announce Historic Transaction of Casino Nanaimo

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Great Canadian Entertainment, Canada’s leading gaming and hospitality company, announced that it has signed a definitive agreement to sell its landmark Vancouver Island property, Casino Nanaimo, to Petroglyph Development Group Ltd (Petroglyph) in a historic transaction for both parties. Petroglyph is a wholly owned corporation of the Snuneymuxw First Nation dedicated to realizing the economic potential of the Nation.

Great Canadian’s Board of Directors unanimously approved the transaction, which remains subject to customary closing conditions as well as customary approvals by the regulatory authorities. Under the terms of the definitive agreement, the Company will provide transition services to Petroglyph for up to two years post-closing.

“We are very pleased to have executed this agreement. As the operator of Casino Nanaimo since its inception in 1986, we believe that under Petroglyph’s steady management, this transaction will provide Casino Nanaimo, its guests and team members with an exciting new chapter. We look forward to the closing and then working with the Petroglyph team during the transition period to ensure an outstanding outcome for all parties,” said Matt Anfinson, Chief Executive Officer of the Company.

“We celebrate our partnership with Great Canadian and our entry into B.C.’s casino industry. We are committed to bringing Snuneymuxw’s local expertise to an established tradition of outstanding guest service and meaningful community contributions. Honouring the decades of work by past Snuneymuxw Chiefs and Councils, we look forward to closing the definitive agreement and realizing our collective vision with the Great Canadian team. This collaboration promises to bring significant benefits and substantial economic growth to our Nation and the local community,” said Snuneymuxw Chief Mike Wyse.

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Erralyn Joseph, President of Petroglyph Development Group (PDG), said: “The Snuneymuxw group of companies are profoundly honoured to support Snuneymuxw economic growth in significant and meaningful ways. In addition to our pending acquisition of the business, we are honoured to announce the return of the associated land once closing is completed, a part of the Snuneymuxw xwsol’lexwel village. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing the region’s economic growth in support of all its residents.”

Ian Simpson, Chief Executive Officer of PDG, said: “Acquiring this significant asset will unlock unprecedented economic potential for Snuneymuxw and PDG, paving the way for transformative growth in Snuneymuxw’s economy and the profits that PDG returns to our Nation.”

McMillan is serving as legal counsel to Great Canadian. McCarthy Tétrault is acting as legal counsel and KPMG Corporate Finance Inc. is acting as financial advisor to Petroglyph.

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Canada set to host the next BLAST R6 Major with world’s best Rainbow Six esports players to compete in Montreal in November

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World’s best Rainbow Six Siege esports teams from 9 regions will compete in Montreal, Canada. $750,000 in total prize pool up for grabs at final Major of 2024.

Today, Ubisoft and BLAST have released details for the final BLAST Rainbow Six Major of Season 2024, which is due to take place in Montreal, Canada from 7 to 17 of November.

Rainbow Six Esports is back in Canada for the first time since 2023, with Montreal’s Verdun Auditorium set to welcome 20 of the world’s best teams over two weeks in November. The BLAST R6 Major Montreal will feature a three-phase format with the final weekend playing out in front of a live audience with thousands of fans expected to pack out the Verdun Arena.

Tickets are available here: eventim.ca

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Dates & location:

  • Phase 1: 7 – 8 November – not open to public
  • Phase 2: 10 – 13 November – not open to public
  • Phase 3: 15 – 17 November – open to the public at the Verdun Auditorium, Montreal

Venue: Verdun Auditorium

Address: 4110 Bd LaSalle, Verdun, QC H4G 2A5, Canada

With Stage 2 of the Regional Leagues is set to get underway from September, teams across the nine different regions of BLAST R6 will be looking to become one of the 20 teams to qualify for the Montreal Major. These teams will compete for the lion’s share of the USD $750,000 prize pool, as well as points to qualify for the Six Invitational 2025.

Montreal and Rainbow Six have a long history together since the teams behind the development of Rainbow Six Siege are based in Ubisoft offices in Montreal. The city had previously hosted international Rainbow Six Esports tournaments such as the 2018, 2019, 2020, and 2023 editions of Rainbow Six’s SIX Invitational where Brazilian team w7m had been crowned World Champions.

Additional details on the venue, ticketing, and more are available via Eventim here: eventim.ca

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For more information about BLAST R6, please visit rainbow6.com and follow us on social media.

 

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