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MOLOCO Launches the MOLOCO Studio to Design Mobile Ad Creative Optimized for the Programmatic Ecosystem

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Team of data scientists, graphic designers and campaign strategists design creative based on data insights from MOLOCO’s machine learning algorithms
MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced today the launch of the MOLOCO Studio, an in-house design studio dedicated to helping advertisers and marketers deliver best-in-class ad creative across the programmatic ecosystem. Campaigns designed by the MOLOCO Studio have generated average impression-to-install conversion rates of 3.2 percent — a 20 percent lift over other ads on the MOLOCO platform.

 

The MOLOCO Studio leverages data-driven insights derived from the company’s proprietary machine learning algorithms to determine which creative assets and campaign strategies will appeal most to an advertiser’s targeted audiences. Composed of a multi-disciplinary team including data scientists, graphic designers, and campaign strategists, the MOLOCO Studio provides end-to-end campaign management — from analysis and concepting to design, measurement and optimization. The studio is headed by Anurag Agrawal, global vice president of product management.
“No company understands the programmatic ecosystem better than MOLOCO, and MOLOCO Studio enables us to apply our knowledge and expertise to create dynamic, engaging experiences that resonate with audiences and help drive our client’s marketing goals,” said Ikkjin Ahn, CEO of MOLOCO. “Our unique approach to optimizing mobile ads combines creativity, technology, and a surplus of data insights to scale campaigns with ease and ensure we outperform even the most demanding performance metrics.”
Serving the Americas, EMEA, and APAC regions, the MOLOCO Studio designs high quality creative for all of the most common mobile ad formats, including static banners, dynamic videos, native ads, interstitials, and playable ads. MOLOCO then delivers the best creative for every impression programmatically to nearly 10 billion global devices across the world’s leading in-app Real-Time Bidding (RTB) exchanges, including AdMob (a Google company), Ironsource, Unity, MoPub (a Twitter company), Fyber, Vungle, AdColony, Chartboost, Tapjoy, LINE and more.

 

Case study: MOLOCO Studio drives performance for Soomlab
Soomlab (www.soomlab-mask.com), the maker of hyper purifying breathing masks that use a high-tech and specialized nanomaterial called BYONDTEX, partnered with MOLOCO Studio to design ad creative promoting its “Breathable Super-Clean Mask.” MOLOCO Studio designed creative concepts for a variety of ad units and ran the ads across MOLOCO’s advertising partner’s inventory. The creative produced by MOLOCO Studio earned more than twice as much sales revenue as Soomlab’s previous creatives, including more than three times the sales from MOLOCO Studio’s video creatives as Soomlab’s previous video creative. 
“The MOLOCO Studio team worked very closely with us to understand our goals and help us devise a data-driven creative strategy to resonate with audiences in ways that would drive campaign performance,” said Seungah Hyun, Executive Director, Soomlab. “We were extremely impressed with the campaign results and thankful to MOLOCO Studio for their partnership.”
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Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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