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MARE BALTICUM Gaming & TECH Summit 2024

Compliance Updates

Norwegian Gaming Regulator Lottstift Orders BML Group to Leave Market

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The Norwegian Gaming Authority Lottstift has ordered BML Group to stop offering gambling services to Norwegian players.

The regulator has notified the Malta-based group that it found its brands, which include Betsson, Betsafe, Nordicbet, Norgesautomaten and CasinoEuro, were offering gambling and lottery without a licence. It said the group had been using sites with Norwegian names and symbols and had marketed them on Norwegian television.

It said: “Although BML Group’s gambling licence is provided by the Maltese authorities, the illegal gaming offer takes effect in Norway by the company offering the games on the internet, inviting players in the Norwegian market to participate, and allowing Norwegians to register as players.”

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“The Lottery Act and the Gambling Act also apply to gambling from abroad when the offer is directed at Norway. The Norwegian Lotteries Authority’s work with the payment service ban has also revealed that BML Group Limited is actively seeking to circumvent the Norwegian ban on arranging payment to and from foreign gambling companies.”

Under Norway’s monopoly system, the state-controlled company Norsk Tipping is the only operator licensed to offer online casino games.

Lottstift added in its letter to BML: “If the illegal relationship does not cease after the decision has been made, the Norwegian Lotteries Authority will consider notifying coercive fines that run until the illegal gambling offer has been rectified or terminated.

“A coercive fine is not a punishment, and the obligation to pay a coercive fine is not depending on guilt, but is triggered when an illegal relationship occurs, and should be set so high that it does not pay financially for the person responsible not to comply with the decision.”

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Compliance Updates

PGA of America Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign

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The PGA of America is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign to promote responsible sports wagering.

Announced ahead of the 2024 PGA Championship—May 16-19 at Valhalla Golf Club in Louisville, KY—the partnership will feature co-branded responsible gaming content, educational materials and strategic activations across PGA of America’s digital and social platforms.

“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”

Launched in 2019, Have A Game Plan brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message, focusing on the core principles of responsible wagering:

  • Set a budget and stick to it.
  • Keep it social—sports betting is a form of entertainment for adults.
  • Know the odds.
  • Play with legal, regulated operators.

“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country,” said AGA Senior Vice President of Strategic Communications Joe Maloney. “Together, we’re driving the message home: set a budget, stick to it, and wager responsibly.”

Other league Have A Game Plan partners include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA. For more information about the Have A Game Plan initiative and resources on responsible gambling, visit HaveAGamePlan.org.

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Compliance Updates

A New Analysis by EGBA Reveals Notable Shift Towards Multi-licensing for Online Gambling Across Europe

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A new analysis by EGBA concludes that 27 out of 31 European countries employ some form of multi-licensing for online gambling, with an overwhelming majority implementing a full multi-licensing approach.

In recent years, Europe has experienced a remarkable transformation in online gambling regulation. Just fifteen years ago, the landscape was vastly different. Most European countries lacked dedicated regulations for online gambling or operated under exclusive rights models where only state-owned entities had a monopoly to offer online gambling services.

But fast forward to today and the situation has evolved significantly. A new analysis by the European Gaming and Betting Association (EGBA) concludes that the multi-licensing model has become the predominant regulatory approach in Europe. Under this model, multiple companies are permitted to offer online gambling services within a country, provided they comply with strict regulatory obligations.

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Key findings of the analysis:

  • 27 out of 31 European countries have adopted some form of multi-licensing, indicating a robust trend towards open, competitive markets.
  • Four countries currently do not have any form of multi-licensing: Finland, Iceland, and Norway maintain exclusive rights models, granting state-owned entities a monopoly over all online gambling services, while Luxembourg lacks dedicated regulations for online gambling.
  • Of the 27 countries with multi-licensing, 23 countries have a full multi-licensing model for all regulated online gambling products in those countries.
  • Four countries have a mixed model with partial multi-licensing: Slovenia and Switzerland each have a monopoly for online sports betting, while Austria and Poland each have a monopoly for online casino gaming and poker, with multi-licensing for all other online gambling products.
  • Cyprus (casino gaming and poker) and France (casino gaming) each impose product-specific prohibitions but both have multi-licensing for all other regulated online gambling products.
  • Finland is currently undergoing legislative reforms, and is expected to establish a multi-licensing framework for online gambling in 2026.

Maarten Haijer, Secretary General of EGBA, said: “The momentum towards full multi-licensing for online gambling in Europe is undeniable. While a few exceptions still exist, governments are concluding that public policy objectives, particularly related to consumer protection and tax generation, are more effectively met through well-regulated online competition. Finland’s current transition towards multi-licensing signals the impending end of the last online gambling monopoly in the EU, marking a significant regulatory milestone.

“Similar deliberations regarding the future of the online monopoly are inevitable in Norway and Iceland. Furthermore, the handful of countries with either partial monopolies or product prohibitions should strive for greater consistency and effectiveness in their policies by phasing these out. With over 15 years of regulatory experience in Europe, it’s clear that full multi-licensing offers the best pathway to enhance consumer protection, increase tax revenues, and ensure stronger regulatory control. The time has come for the last remaining European countries to embrace this optimal form of online regulation.”

The post A New Analysis by EGBA Reveals Notable Shift Towards Multi-licensing for Online Gambling Across Europe appeared first on European Gaming Industry News.

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Compliance Updates

Spinomenal is now a registered provider in Peru

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Spinomenal, the leading iGaming content provider, has expanded its Latin American presence by registering as a service provider in Peru. The approval from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) allows Spinomenal to provide its casino titles to the country’s locally licensed operators.

With Peru’s recent introduction of new gaming regulations, the iGaming environment is set for an exciting transformation. Spinomenal is thrilled to be part of this dynamic evolution, offering our state-of-the-art gaming solutions to energise and enhance the gaming experience within Peru’s thriving iGaming community.

Peruvian players will now be able to enjoy Spinomenal’s popular portfolio of games and some of the gems available are Majestic King and Demi Gods V.

Spinomenal CO-CEO, Lior Shvartz commented: “Latin America continues to be a key region for us and we’re proud to now be able to offer our titles within the regulated Peruvian market. Games have been hand-picked for Peruvians based on localised knowledge of player preferences gained by our experience in the market prior to the new regulation.”

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