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BETER’s personal record: 7,500 matches of Setka Cup for sportsbooks per month

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Sports & esports betting provider BETER achieved an incredible result — the company has provided betting operators with 7,500 Setka Cup’s sports matches in one month. From January to May 2021, the ratio of matches has grown by 25%. 

Setka Cup holds table tennis, tennis, and beach volleyball tournaments, and the first discipline is the most sought-after among betting operators. BETER provides operators with live streaming, live data and odds for 6,500 table tennis matches per month.

 

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During its first year, Setka Cup increased the number of events x5 

Setka Cup is an international sports tournaments. The platform was established in 2018 and initially focused only on table tennis tournaments. Setka Cup clearly outlined the concept of tournaments to meet the betting market demands from the very beginning. All matches of the platform are dynamic, engaging, have efficient schedules, and last up to 30 minutes on average. 

During its first year, the Setka Cup has accomplished enormous work to expand the number of games. As a result, tournaments have become popular with athletes and fans. For example, in 2019, the number of table tennis matches increased fivefold, from 400 to 2,500. At that time, 450 athletes participated in the tournaments. Organizers have provided comfortable conditions for the training, rest and recovery of the players to avoid sports injuries and professional burn-out. Athletes don’t play more than three days in a row and can’t participate in more than one Setka Cup tournament per day. 

In 2020, Setka Cup’s fast table tennis tournaments were already well-known among the local sports community and sportsbooks. Before the pandemic, the Setka Cup was already a well-established quality product. During Covid-19, Setka Cup has only strengthened its position in the market of fast sports content by providing 24/7/365 matches.

“I would say that the pandemic rather highlighted the benefits and relevance of our product in the industry. The demand was there even before. With many partners with whom we began to cooperate in 2020, negotiations had started long before the pandemic,” said Alex Barkar, CEO of BETER.

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In 2020 Setka Cup opened a new table tennis arena and increased the number of matches to 5,500 per month. The Setka Cup shows its strong commitment to strict requirements for each table tennis match. The infrastructure of each location complies with the up-to-date international standards, equips all locations with professional table tennis flooring and lighting, ventilation, and air-conditioning systems. In addition, only 2 players and 1 referee can be present in the play area during the game to avoid any possible interruption into the match and final result.

“The launch of the location was a significant step for the Setka Cup. We proved our ability to expand the tournaments and still provide a wide range of quality events with stable access to the content from any place in the world. At that time, I understood that reaching an international level is only a matter of time,” Alex Barkar continued.

 

New disciplines and international expansion of Setka Cup

In May 2021, Setka Cup opened its first location in the EU (Prague, the Czech Republic) and became an international table tennis platform. It was crucial for the tournaments and just proved that Setka Cup games are popular with foreign sports communities and demanded among sportsbooks worldwide.

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Today, the tennis and table tennis tournaments comprise 700 active players and are held at 12 arenas in Prague, Kyiv, Dnipro, and Lviv, with a total area of 3,487 sq. meters. All games are dynamic, last up to 30 minutes on average, and can have up to 20 betting markets. Live analytics and detailed player statistics are also available for each game.

In June 2021, the Setka Cup announced the launch of a new discipline — beach volleyball. More than 150 players, beginners and masters of sports in classic and beach volleyball, have already become tournament participants. The ranking system is the same for table tennis, tennis and volleyball players. All athletes are divided into groups of equal skills, which helps to make the game even more engaging and non-predictable.

The Setka Cup now holds over 7,500 matches in 3 disciplines per month: tennis, table tennis, and beach volleyball. The tournaments are featured on sportsbooks in 150 countries and receive 13 million views per month. 

“Now I look back and understand what tremendous work we have done. We started from one small table tennis room with few players and minimum technical equipment, and now the Setka Cup manages 13 rooms for 3 disciplines with 700 players. It is astounding,” Alex Barkar added.

“We are constantly strengthening the position of the Setka Cup as a leading organizer of fast sports tournaments. It also helps betting operators to expand their sportsbook’s offer with high-quality events.”

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BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.

Setka Cup — international sports tournaments 24/7 that help betting operators fill airtime with profitable, fast, and high-quality content in prime and non-prime hours. Setka Cup offers 7,500 tennis, table tennis, and beach volleyball tournament events per month. 

The platform created unique media channels, including Setka Cup TV, which covers table tennis’s sporting and educational events and engages the sports community, fans, and bettors. Setka Cup tournaments are featured on sportsbooks in 150 countries and get 13M views per month.

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NEW HORIZONS FOR ZETTAONLINE AFTER SBC SUMMIT

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Milena Tsankarska, Chief Commercial and Marketing Officer, represented ZettaOnline at the SBC Summit, leaving the event with promising new opportunities for the company. The summit, held from September 24th to 26th, 2024, at the Feira Internacional de Lisboa, brought together some of the top global experts in the gaming industry in the Portuguese capital.

“We have the chance to exchange ideas and form promising new partnerships which faced directly our marketing strategy to expand our services to different markets by establishing and cultivating long-term partnerships with new clients,” shared Milena Tsankarska. “At Lisbon our team was actively involved in engaging with industry peers, showcasing our cutting-edge solutions, and discussing potential collaborations that could drive mutual growth and success,” she added afterwords.

More than 600 exhibitors showed their new products and services within the gaming and entertainment industry in Lisbon. There also were a variety of dynamic conference formats where 450+ speakers shared their experience, and everyone had the opportunity to connect with 25,000 industry professionals.

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“We would like to thank the organizers for hosting such an outstanding event. We’d also like to extend our gratitude to our esteemed partners and clients for the opportunity to reconnect, explore new possibilities, and create memorable moments together,” said Milena after the SCB Summit. At the SBC Summit, there were several themed areas like the Casino & iGaming Zone, Sports Betting Zone, Player Protection Zone, ESI Lisbon – Esports, Gaming & Creators Zone, and two summits: Payment Expert Summit and Affiliate Leaders’ Summit.

Next stop for Zettaonline’s team is BEGE/EEGS, which are two of the premier events in the gaming and entertainment industry. The Balkan Entertainment and Gaming Expo (BEGE) will showcase the latest innovative technologies and trends from across the sector. The Eastern European Gaming Summit (EEGS) is an annual gaming conference, just parallel to BEGE, with more than 400 industry representatives from 25 countries. For more information about our participation and to book a meeting with us, please contact [email protected].

The post NEW HORIZONS FOR ZETTAONLINE AFTER SBC SUMMIT appeared first on European Gaming Industry News.

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MIRACL partners with Continent 8 to offer its single-step passwordless MFA solution to simplify the login experience

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MIRACL’s passwordless multi-factor authentication (MFA) service adds to Continent 8’s multi-layered cybersecurity and regulatory compliance suite of solutions, providing secure, frictionless logins on any browser or device.

MIRACL, a provider of passwordless multi-factor authentication (MFA), today announces a new partnership with Continent 8 Technologies, a leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry.

This collaboration has enabled Continent 8 to enhance their regulated cybersecurity product portfolio with MIRACL’s secure, single-step MFA solution, offering the most secure and efficient authentication experience possible.

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MIRACL’s MFA service streamlines the authentication process with a single personal identification number (PIN) code or device-based biometric. This allows players to access an online service via browser or app in under two seconds – 20 times faster than traditional multi-step MFA methods. Crucially, this means MIRACL enjoys the highest Login Success Rate, 99.9% on average, which leads to increased traffic and conversions, boosting revenue and enhancing user experience.

The solution also saves cost by preventing account takeovers and minimising account resets, allowing gaming operators and suppliers to reduce IT helpdesk and infrastructure support costs.

The MIRACL MFA solution delivers banking-grade security through a zero-knowledge framework, ensuring that no security-related information is stored or shared. By eliminating credential exchanges, the service is fully resistant to all remote and brute-force attacks, including credential stuffing, man-in-the-middle, password spraying, phishing, replay and SMS fatigue, thereby offering zero vulnerabilities. The MFA solution complies with the most stringent security and privacy regulations, including MFA legislation requirements for the regulated iGaming and online sports betting industry.

Rob Griffin, CEO at MIRACL said “The shift to mandated MFA by regulators is set to be a massive change in the industry with requirements changing quickly across the globe. MIRACL meets 100% of these requirements for 100% of users while also massively improving their experience.

Over the last 25 years, Continent 8 has become a trusted authority within iGaming in respect of cybersecurity, regulatory adherence and the art of provisioning gaming services that delight their customers. MIRACL’s innovative solutions exceed customers’ expectations in all three of these realms so for us, Continent 8 is the perfect partner. We look forward to bringing our passwordless, single-step MFA to their global client base.

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While operators can understand conceptually the potential for passwordless authentication to increase revenues and save costs, they need a trusted and expert partner to help navigate the path. Working closely in tandem, MIRACL and Continent 8 can meet that sizable customer need to ensure customers realise the massive ROI that MIRACL’s passwordless MFA enables.”

MIRACL’s passwordless MFA solution will be part of Continent 8 and C8 Secure’s (a Continent 8 company specialised in cybersecurity) comprehensive suite of multi-layered cybersecurity solutions. The current portfolio includes VAPT, Compliance Audit, DDoS, EDR & MDR, Mobile Protect, SafeBait, SIEM & SOC, V-Scan, Backup and WAAP services, among others.

David Brace, Principal, Innovation & Technology at Continent 8, said: “Speed, uptime, compliance and security are the pillars of our business, whether it be infrastructure, connectivity or the protection of digital assets. By partnering with MIRACL, we add an MFA service that protects players from fraud and cyber attacks, meets regulatory compliance and offers operators a swift, password-less MFA experience.

“This strategic alliance is a significant step forward in our ongoing mission to be the trusted cybersecurity and infrastructure partner for the regulated iGaming and online sports betting industry.”

The post MIRACL partners with Continent 8 to offer its single-step passwordless MFA solution to simplify the login experience appeared first on European Gaming Industry News.

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7777 gaming signs strategic agreement with R. Franco Digital, expanding reach in Spain and Latin America

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7777 gaming signs a strategic agreement with R. Franco Digital, a prominent player in the gaming sector and part of the Orenes Group. This partnership sees 7777 gaming’s extensive portfolio of casino content distributed across Spain and key markets in Latin America, where R. Franco Digital has a significant presence.

Through this agreement, players in these regions will gain access to 7777 gaming’s popular and diverse titles, including Devil’s Deal Soul for Sale, Cash 100, Crazy 100 Bucks, Thracian Treasures, Crazy 20 Bucks, Barbarian, Candy Anyways, Club Mr. Luck, Jinn, Sea of Treasures, and many more. Known for their innovative features and captivating gameplay, these games are set to bring a fresh wave of excitement to players across Spain and Latin America.

Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming, commented: “The signed agreement with R. Franco Digital gives us another level of motivation and dedication to two very important markets for us – Spain and Latin America. R. Franco Digital has a strong presence, a wide network of partners, and an audience that loves exciting and innovative casino games. We are confident in our mutual success and are looking forward to receiving feedback from the players’ community.”

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Guillermo Ruipérez, Head of Sales at R. Franco Digital, added: “We always strive to adapt our offerings to the requirements of our clients and their players. Our partnership with 7777 gaming aligns with our mission to offer the latest and most innovative gaming concepts available on the market right now. We are constantly upgrading and expanding our portfolio of providers to ensure that our clients are satisfied with what we can offer.”

This collaboration represents a significant step forward for both companies, as they work together to bring high-quality, engaging casino games to new and existing players in these vibrant markets.

The post 7777 gaming signs strategic agreement with R. Franco Digital, expanding reach in Spain and Latin America appeared first on European Gaming Industry News.

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