Asia
Melco International to Develop Non-gaming Complex in China
Melco International has partnered with mainland Chinese developer Agile Group Holdings to develop an RMB4bn ($616m) entertainment complex in Zhongshan, China. The property is expected to be completed in 2025, with 51% of the stake going to Melco.
The project will be centred around residential, entertainment and hospitality mixed-use. The complex would have a gross floor area of 750,000 square metres and will include office areas, hotels, service flats, wellness centres, malls and a theme park. The chosen city is located in the Greater Bay Area, with connections to both Macau and Hong Kong.
“Over the past 15 years, Melco has been creating, developing and operating world-class entertainment facilities in Macau and globally. We are determined to play an active role in the development of the Greater Bay Area, and to leverage the incredible expertise of the group in non-gaming activities,” Lawrence Ho, CEO of Melco, said.
Analysts believe the project is a smart move on Melco’s part. It will strengthen the company’s presence in China, which will benefit its chances of concession renewal.
“They bypass the usual Macau conundrum of lack of land, labour and government efficiency and have gone straight to the heart. Developing non-gaming diversification in an environment and market which will support that kind of investment,” Ben Lee, managing partner at iGamiX Management & Consulting, said.
“They obviously believe you don’t have to necessarily invest in Macau to win the attention of the true decision-makers.”
Asia
Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025

Amusnet is set to participate in SiGMA Asia 2025, one of the region’s premier gaming exhibitions, taking place on 4-5 June 2025 at the SMX Convention Center in Manila. The event is expected to welcome over 20,000 delegates, including government officials, senior executives, global operators and providers, as well as prominent industry influencers. Endorsed by PAGCOR (Philippine Amusement and Gaming Corporation), Cagayan Economic Zone Authority (CEZA), and Philippine Tourism Promotions Board (TPB), SiGMA Asia serves as the premier forum for charting the future of gaming in the region.
“Our participation at SiGMA Asia marks an important step in establishing presence across the region. We are focused on expanding our local team and building on our ongoing market research to create a compelling portfolio that resonates with local preferences. We are deeply aware of the region’s diverse cultural and regulatory landscape, and this understanding remains a cornerstone of our long-term strategy,” said Borislav Marinov, Head of Business Development, Land-Based at Amusnet.
At the event, visitors will have the opportunity to experience the premium Type S 32 slot cabinet, powered by the AmuseBox platform. This platform supports a vast variety of games featuring player favorites such as Extra Crown, Virtual Roulettes, 20 Golden Coins and many more, including the signature four-level bonus game, Jackpot Cards Plus – a proven driver of player engagement and revenue growth.
Amusnet will also present a curated selection of its popular slot titles, including 20 Golden Coins, Candy Palace, Cocktail Rush, Cavemen and Dinosaurs, Extra Crown, Hot Deco, 27 Eternal Hot, as well as new releases like Coin Gobbler and the upcoming Asia-inspired theme slot.
The company will also showcase its Live Casino offerings, including Dynamic Roulette 120x and three next-generation Virtual Roulettes. The portfolio also features the newly released Showtime Roulette 500x, offering unparalleled customization options; Football Thrill, a fast-paced title inspired by the world’s most popular sport; and Extra Crown Deluxe Live, which merges slot-style gameplay with the excitement of live-streamed action.
An important product highlight will be Amusnet’s latest bonus system Golden Coins Link Jackpot and the promotional tool Tournaments.
The post Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
12BET Brings the Aviator Craze to Players with Spribe’s Trending Games

12BET, a trusted name in global iGaming since 2007, has announced the addition of Spribe’s hit Crash games to its growing lineup. This new partnership introduces one of today’s fastest-growing and most engaging game formats to 12BET players, blending simple mechanics with high-stakes decision-making for a pulse-pounding experience.
Spribe is widely known for pushing boundaries in casual, skill-based gaming. Its flagship title, Aviator, has quickly become one of the most buzzed-about Crash games worldwide. The format gives players full control as they decide when to cash out while multipliers climb—creating a unique mix of strategy, timing and excitement.
By launching Spribe’s game suite, 12BET continues to expand its offerings to match the evolving interests of modern players. To mark the launch, the platform is rolling out an exclusive Daily Mission Challenge where everyone can win Rupees 488 everyday. However, one needs to have an account and be registered user to avail this exclusive offer.
With Crash-style games surging in popularity, a number of unofficial sites have begun to appear, offering deals that seem too good to be true. Even manipulating the outcomes of the crash games. 12BET encourages players to stay cautious and choose licensed platforms for the best experience.
As a fully regulated operator, 12BET works only with certified providers like Spribe. All games on the platform are thoroughly tested and certified by the regulatory body before they are integrated. Choosing a licensed platform means players can enjoy the action with peace of mind, knowing their data and winnings are protected.
Backed by nearly two decades of industry experience, 12BET remains focused on delivering innovative, secure, and player-first entertainment. The addition of Spribe’s Crash games is just the latest move in the brand’s mission to bring cutting-edge content to players worldwide in a safe and reliable environment.
The post 12BET Brings the Aviator Craze to Players with Spribe’s Trending Games appeared first on European Gaming Industry News.
Asia
BETER to Exhibit at SiGMA Asia

BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Asia, which will take place in Manila, the Philippines, from June 2 to 4. The exhibition will draw over 20,000 delegates, including 450+ exhibitors and sponsors.
BETER will welcome attendees at stand 2085, presenting its newest products for esports and sports.
BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling more than 35,000 events per month. The portfolio has recently expanded to include eCricket and eTennis, and attendees will get an exclusive first look at additional new disciplines.
BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary Padel tennis tournaments. Collectively, these three new offerings will total over 3,000 sports matches per month.
In total, bettors can now wager on 50,000+ of BETER’s fast-paced esports and sports events each month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches feature 24/7 live streaming, real-time data, and odds.
BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.
BETER’s industry impact is further underscored by its shortlisting in three categories at the SiGMA Asia Awards: Best Esports Provider, Best Sportsbook Provider, and Most Innovative Sportsbook Feature.
Gal Ehrlich, CEO of BETER, commented: “We’re excited to attend SiGMA Asia and to showcase our esports and sports products. Asia is one of the fastest-growing betting markets, where players seek high-speed, engaging experiences—exactly what we deliver.
“We’re already a go-to provider of in-demand content worldwide, with a growing list of operator partners. We look forward to welcoming delegates to our stand and giving them a firsthand look at our thrilling offerings.”
Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity.
“That’s why operators turn to BETER—to deliver next-gen betting experiences across esports and sports. We’re eager to showcase our comprehensive offering to the SiGMA Asia audience.”
The post BETER to Exhibit at SiGMA Asia appeared first on European Gaming Industry News.
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