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Inspired Launches V-Play Soccer 3.0, Matcheday 3.0 and European Tournament with OPAP

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Inspired providing three new dynamic virtual products across Greece during the European Football Championships 

Inspired Entertainment, Inc.  announced that it has joined with OPAP S.A. (“OPAP”), the leading Greek betting and lottery operator, to launch V-Play Soccer 3.0 and Matchday 3.0 with enhanced graphics, new features and European Tournament, which offers never-before-seen functionality, across OPAP’s retail estate throughout Greece.

Inspired’s V-Play Soccer 3.0 offers new first scorer markets and increased goal opportunities. Inspired’s Matchday 3.0 offers betting opportunities across four concurrent soccer games every four minutes. Both V-Play Soccer 3.0 and Matchday 3.0 include new and enhanced graphics.

European Tournament leverages V-Play Soccer 3.0 graphics in a new seven-day knock-out competition offering tournament markets fully integrated with OPAP’s sportsbook platform, which is being scheduled during the European Football Championships. In addition to offering the most popular single match betting markets, the brand-new knock-out format enables players to bet on how teams will progress through the rounds of fixtures and who will ultimately win the European Tournament.

“We are thrilled to introduce these brand-new Virtual Sports products to OPAP’s customer base across Greece,” said Steve Rogers, Chief Commercial Officer Virtual Sports for Inspired. “Our Virtual Sports have proven to be successful in Greece, and we know these soccer products will deliver the engaging betting experience OPAP customers expect, further complementing their gaming and sports betting businesses. It’s particularly exciting to launch these products as retail betting returns to Greece and right in time for the European Football Championships.”

“Inspired has been a trusted supplier for years,” said Fotis Zisimopoulos, Product Director at OPAP. “Their Virtuals have proven to be very popular with customers in our retail venues. We are delighted to offer our customers these new products and deliver an improved betting experience in our stores.”

Inspired’s multi award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 32,000 retail channels and various online websites in 35 countries. Trailers and demos of the latest Virtual Sports offerings are available atwww.inseinc.com/virtuals/.

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Dr. Ralph Thomas

Wyoming Horse Racing Selects Quick Custom Intelligence Enterprise Platform

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Quick Custom Intelligence (QCI) and Wyoming Horse Racing are thrilled to announce their strategic partnership that is set to transform the gaming and hospitality landscape in the Wyoming market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Wyoming Horse Racing at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.

This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.

Steven Jimenez, Executive General Manager of Wyoming Horse Racing, shared his excitement about this partnership, stating, “We are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the Wyoming market. This partnership perfectly aligns with our commitment to excellence and innovation.”

Dr. Ralph Thomas, CEO of QCI, expressed his satisfaction with this newly established partnership, stating, “we place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Wyoming Horse Racing exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Wyoming Horse Racing team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Wyoming market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”

The post Wyoming Horse Racing Selects Quick Custom Intelligence Enterprise Platform appeared first on Gaming and Gambling Industry in the Americas.

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VIP Play Appoints Dr. Robert Rippee as Interim CMO

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VIP Play, a rapidly expanding mobile sports betting and interactive gaming company, has announced the appointment of Robert Rippee, Ph.D., as Interim Chief Marketing Officer. With decades of leadership experience in gaming, marketing, and innovation, Dr. Rippee will be instrumental in advancing VIP Play’s market growth strategy through its collaboration with UNLV’s Black Fire Innovation hub.

“I see a tremendous opportunity to elevate VIP Play into one of the most innovative and customer-centric platforms in the sports betting and gaming industry. Using the model developed at UNLV’s Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty, and long-term revenue growth. This is exactly the kind of forward-looking strategy investors should be excited about,” said Dr. Robert Rippee, Interim CMO at VIP Play.

Dr. Rippee brings an unmatched blend of executive industry experience and academic expertise. As former Senior Vice President of Marketing at Las Vegas Sands Corporation, he oversaw global brand growth and large-scale customer acquisition strategies that drove billions in revenue. His academic research at UNLV focuses on gaming convergence, esports, and consumer behavior, aligning directly with VIP Play’s goal of building highly engaging, revenue-generating gaming platforms.

Dr. Rippee recently retired after a decade as the Executive Director of UNLV’s Black Fire Innovation, where he led one of the most advanced gaming and hospitality technology innovation ecosystems in the world. By combining his innovation leadership at UNLV with his new role at VIP Play, the company gains a direct pipeline to breakthrough innovation, commercialization opportunities, and next-generation customer engagement strategies.

“Dr. Rippee’s proven ability to bridge cutting-edge academic research, innovation ecosystems, and gaming industry leadership makes him a powerful addition to VIP Play. His appointment signals to the market that VIP Play is not only competing—but leading—at the intersection of technology, gaming, and fan engagement. We expect this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth,” said Les Ottolenghi, CEO at VIP Play.

The post VIP Play Appoints Dr. Robert Rippee as Interim CMO appeared first on Gaming and Gambling Industry in the Americas.

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RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey

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RLX Gaming, the iGaming aggregator and supplier of unique content, will supply its portfolio of games to Hard Rock Bet Casino in New Jersey.

The partnership will see RLX Gaming’s extensive library of in-house and third-party titles made available on Hard Rock Bet Casino’s top-rated app.

Top-performing RLX Gaming slots such as Temple Tumble, The Great Pigsby and Bill & Coin will go live alongside a selection of the studio’s latest releases. This latest partnership underscores RLX Gaming’s commitment to offering flexible, global-ready content from studios that are shaping the future of online casinos.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America. Hard Rock Bet’s commitment to providing exceptional entertainment aligns perfectly with our mission, and we look forward to delivering engaging slot experiences to players in New Jersey.”

Hard Rock Bet Casino offers more than 3,200 games in its New Jersey online casino and is one of the top-rated platforms with 4.9 stars in the App Store. The app’s new dynamic user interface is built to streamline navigation, accelerate players’ game discovery, and provide each player with a level of personalization unmatched in the industry. With weekly Legendary Reward Drops and integration with Unity by Hard Rock, Hard Rock Bet delivers a connected entertainment experience with strong value, benefits, and omnichannel opportunities for players.

Rich Criado, Vice President of Casino at Hard Rock Bet, added: “Our players are at the center of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them. From fan favorites to the newest releases, we’re thrilled to bring a wider variety of engaging and entertaining games to players in New Jersey, all within our top-rated Hard Rock Bet Casino app.”

*RLX Gaming is the U.S. brand of Relax Gaming.

The post RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey appeared first on Gaming and Gambling Industry in the Americas.

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