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Veloce Racing enters W Series with inaugural champion Chadwick

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London-based squad continues to expand racing roster by entering all-female, single-seater Formula 1 support series ahead of Austrian season-opener

Veloce Racing has announced its entry into the 2021 W Series Championship ahead of the highly anticipated curtain-raiser this weekend (26 June) at the Red Bull Ring in Spielberg, Austria. Alongside its flourishing Extreme E outfit and market-leading esports ecosystem, the organisation has successfully secured a second real-world motorsport franchise in another innovative series.

Reigning W Series Champion Jamie Chadwick will also drive for the London-based organisation in W Series, having already competed for Veloce Racing in the opening two rounds of the all-electric off-road SUV championship in Saudi Arabia and Senegal, securing a second-place finish in the latter.

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The 23-year-old Brit will be partnered by Brazilian ace Bruna Alberti Tomaselli, who has made waves in the southern and central American motorsport arena. Noteworthy performances include a win and a subsequent fourth place overall in Brazil’s Formula Junior Championship in 2014 while she more recently recorded victories in one of the country’s leading GT series, Imperio Endurance Brasil.

Veloce joins the championship at an intriguing time. W series has assigned this season as a transitional period, while they make the necessary changes both on and off-track before making the switch to a fully team-based series in 2022.

Rupert Svendsen-Cook, Team Principal, Veloce Racing commented: “We’re delighted to be taking the next step on the Veloce journey and announcing our entry into the 2021 season of W Series. As a competition that showcases the very best female racers and consistently delivers top quality action, it is the perfect platform for Veloce as an organisation.

“Veloce has a passion for pushing boundaries, demonstrated by our thriving esports setup and pioneering Extreme E team, and entering the W Series is another significant step in marking us out as a forward-thinking, disruptive presence in the motorsport arena.

“I’ve worked with Jamie for many years now; she is our lead female in the Veloce Extreme E team and of course the reigning W Series Champion. Although still early in her career, she possesses a wealth of talent and when paired with Bruna Alberti Tomaselli the two will be an incredible force carrying the Veloce banner.”

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Jamie Chadwick, Driver, Veloce Racing commented: “What amazing timing for us to make this announcement. Fresh off the back of our Senegal podium, it’s great to be able to sign for Veloce in W Series as well and keep things consistent with the team despite racing in two different championships.

“I’ve been working with Veloce and Rupert for a long time so I’m really looking forward to being able to carry our momentum from Extreme E into another series that I’m really passionate about. I’m also really excited to be working with Bruna. She obviously hasn’t raced in W Series before so can bring a fresh perspective to the team which will be really useful.

“Obviously I’d love to successfully defend my title but there’s a lot of really talented women on this grid so I know it won’t be easy. Of course, I’ll be giving it everything and be gunning for glory but it’s important to take each race as it comes and not get ahead of ourselves.”

Bruna Alberti Tomaselli, Driver, Veloce Racing commented: “Veloce is such a new and exciting team, I can’t wait to get started! The team may still be young, but they clearly have an excellent approach to racing and I think the importance of esports can’t be underestimated in the modern motorsport world.

“It’s going to be brilliant to drive with Jamie in my first season. As the first-ever W Series Champion, she’s clearly a very fast driver and it will be great to work with her and learn all I can.

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“As there has been a year off from the championship, I think that will help me in adapting to the cars and the series. It isn’t as fresh in everyone’s mind as if they had been racing last year, so I’m hoping I’ll be able to get up to speed early in the season.”

The squad’s entry into the all-female single-seater category aligns perfectly with its gender equality ethos and was therefore a natural path of progression for Veloce and the next step on its journey into disruptive areas of the motorsport industry.

W Series is a gateway to inspire millions of young women around the world, not just in motorsport but in any industry where females are under-represented and where opportunities need to be more readily available.

Running in parallel to Veloce’s carbon offset efforts in Extreme E, the team will be working with carbon offset partner ALLCOT Group to measure, mitigate where possible, and offset their carbon footprint across the W Series season.

W Series gets underway this weekend at the Red Bull Ring in Austria (26 June), swiftly followed by round two at the same venue the following weekend (3 July). The championship fraternity then heads to Veloce’s home race of Silverstone two weeks later (17 July).

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ELA Games Concludes a Successful SBC Summit

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ELA Games, an innovative game studio, successfully concluded its participation in the prestigious SBC Summit in Lisbon. Over the course of the multiday event, the team demonstrated multiple games and new content to guests.

Over 25,000 delegates attended the networking conference, and the ELA Games team welcomed iGaming professionals, operators and industry leaders at its accommodating stand. Interest and attention around the studio’s new games and upcoming titles flourished as current and prospective partners and customers visited the stand to demo ELA Games’ offerings.

Joker Cashpot and Devil’s Treasures were key points of interest for visitors. The team described Joker Cashpot’s unique gameplay mechanics and outlined the game’s success. Visitors were also intrigued by Devil’s Treasures’ captivating PopWins™ mechanics, which allows players to chain together massive wins. Apart from these two key games, the team highlighted new releases like AquaMafia and Farm Hunt.

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David Fall, ELA Games’ Business Development Manager, commented on the studio’s attendance at the event, saying, “It’s always a pleasure to meet current and prospective partners, as it allows ELA Games to gather feedback and communicate with the public directly. The SBC Summit was a great success for our studio as we made valuable additions to our professional network and feel motivated to close 2024 strong. We look forward to future events where we can continue to demonstrate our growth.”

The ELA Games studio held key discussions with industry figures and outlined the company’s recent expansion. In 2024, ELA Games committed to double its game output to two titles per month. To facilitate this increase in production, the studio underwent a massive change, doubling its creative and technical teams. This news was well-received by partners, who are excited to see how ELA Games will continue to create innovative and high-performing games.

ELA Games has more expansive plans for 2024 Q4. It will continue to publish two games per month and attend key industry events. You can meet David Fall and the team at the SiGMA Summit Europe in Malta from November 11 to 14.

The post ELA Games Concludes a Successful SBC Summit appeared first on European Gaming Industry News.

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1/ST BET

SGG Media & 1/ST Bet Bring New Generation of Fans to Horse Racing

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Walking into the racetrack at Santa Anita on Saturday was more like walking into a sophisticated Hollywood mansion party than a gambling venue.

Santa Anita went ‘all in’ by throwing one heck of a horse racing celebration aimed at attracting a young, stylish group of fans. There was a thrilling three-horse photo finish in The California Crown $1 million stakes race, but the crowd was there to party and mingle first, cocktail and dine second, and maybe add in a bit of old-fashioned horse race gambling too.

SGG Media, the leading sports social media marketing agency, was one of the selected advertising partners to ensure the word got out about this ‘must attend’ L.A. event.

SGG’s young CEO, Troy Paul, (age 27) knew just what to do – by arranging seating and private boxes for six of his top L.A.-based social media Influencers and their 10 million social media followers. The value of SGG Media’s in-depth understanding of how to interact with younger fans certainly came to the fore in the run-up to the race, with the company’s clever strategic planning creating one million event-focused social media impressions that helped draw fans into the action.

SGG Media has a strong track record for promoting top sporting events by using its extensive network of 2,500 sports micro-influencer content creators and their 75 million sports fan followers – and Troy is certainly no stranger to the racetrack either, having begun attending races with his dad at the age of four before going on to visit major races such as the Derby and the Belmont.

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Troy Paul, Chief Executive Officer at SGG Media, said: “Santa Anita threw one great race day party, bringing guests food from L.A.’s trendiest restaurants such as Funke and Wally’s while also giving them the chance to dance to first-class entertainment from star artists including Shaboozey.

“From SGG’s perspective, we’re thrilled to bring younger fans to events like this by showing them the excitement and beauty of horse races in stunning venues like Santa Anita, so we’re happy with the buzz we could create around what was a stunning party and an exciting day at the races.”

Peter Rotondo, Senior Vice President at 1/ST Racing, said: “California Crown was a huge success that featured top quality stakes horses, drew over 21,000 fans and generated total national wagering of nearly $24 million dollars”.

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Chris Scrivner Executive Director of Gaming and Hospitality Choctaw Nation of Oklahom

Shape Games signs long-term agreement with Choctaw Nation of Oklahoma

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One of the largest tribal operators in the U.S. to leverage Kambi Group division Shape Games’ front-end development capabilities across its sportsbook and iCasino operations

Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed to a long-term front-end services partnership with Choctaw Nation of Oklahoma (“Choctaw Nation”), one of the largest Indian Nations in the United States.

The partnership will see Shape Games supply Choctaw Nation with its fully managed front-end services and extensive suite of customer engagement solutions, supporting Choctaw in delivering superior product journeys and user experiences across both sportsbook and iCasino through its best-in-class, fully native technology.

Choctaw Nation owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma – including its flagship resort located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people – and joins several existing Kambi sportsbook partners such as BetCity, BetWarrior, Paf and Svenska Spel in leveraging Shape Games’ market-leading front-end services.

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Martin Mouroux Dam, Managing Director at Shape Games, said: “We are excited to begin working in close partnership with the Choctaw Nation, who have a clear track record in developing successful digital businesses while creating unforgettable gaming and sports betting experiences for their valuable customers.

“The agreement represents a real milestone for Shape Games, extending our presence in the Americas with a hugely recognizable and successful operator. Trust is paramount in tribal partnerships, and we look forward to delivering a best-in-class gaming experience promoting long term sustainable revenues for the Choctaw Nation.”

Chris Scrivner, Executive Director of Gaming and Hospitality, Choctaw Nation of Oklahoma, said: “We are delighted to be enhancing our customer acquisition and retention capabilities in partnership with Shape Games.

“Shape Games’ commitment to offering seamless and engaging user experiences and proven delivery in both the sports betting and iCasino spaces aligns with our own, making them an ideal partner as we continue our growth trajectory.”

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