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How Smartico Gamification Can Spice Up Your CRM

Published

4 years ago

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All customer relationship management (CRM) divisions sometimes reach a dead end of options.

Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.

Well, all done. What to do next?

This is where gamification comes in handy. Gamification kills the CRM cul de sac.

How Exactly Can Gamification Contribute to CRM?

Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement.

Take for instance Smartico Gamification tool. It functions as an add-on over its CRM platform. Practically, it is a fountain of creative and surefire marketing campaigns.

To know what gamification can contribute to a CRM, one needs to understand just one or two features of gamification. In the case of Smartico Gamification tool, let’s focus on such a feature, namely Smartico Tournaments.

Before going to the operational part, here is a quick overview of Tournaments.

Tournaments, in a Nutshell

Smartico Tournaments basically makes customer activity a competition.  Two or more players can compete against each other for the activities they do on a betting platform, for instance. The activities can be virtually anything: just logging in, actual betting, bets or amount won, and so on. It is up to the CRM operator to decide on.

Smartico Tournaments offers a bunch of options to the operator to create a tournament for the customers. It automatically tracks customer’s activity on the betting platform and compiles a leader board on the basis of points won by each customer.

The best thing about Smartico Tournaments is its near plug-and-play ease of use. It does not require elaborate software installing. It neither necessitates any tweaks to the existing system infrastructure. It mostly works as an extension of the existing platform.

How Can a CRM Operator Benefit from Tournaments

Tournaments help customer engagement in multiple ways. The following example is kind of self-illuminating.

Consider the case of simple tournament. Let it be based on the players’ number of betting wins. That is, the tournament is based on the number of wins for a player in a particular time frame. The time frame can be set for one hour, a single day, or specific dates.

The CRM operator can announce the tournament through multiple channels to entice the potential punters. The operator can decide on which type of users are eligible for participation, for example, VIP customers or punters in a particular game of football.

Once the eligibility rules, time frame and the type of customer activity are set, Smartico Tournaments engine will swing into action. It automatically tracks the customer activity within the given conditions and rules and compiles the points for each participant. A leader board will be displayed to the players, causing much enthusiasm and interest among them.

In this tournament, the player who has won the most bets on the platform during the time frame will emerge victorious.

This is just an example of a tournament. As you can imagine, tournaments can be set in any number of ways.

For example, a tournament based on the amount of money wagered during a particular period too can be conducted. Here, the player who wagers the maximum amount in that time frame will be the winner.

Here are some of sport betting tournaments a CRM operator can conduct to good effect:

  • Players who made or won most bets on a single team, such as Liverpool or Barcelona
  • Players who made or won most bets on a single real-life tournament, such as Euro Cup or Copa America
  • Players who punt on or above a certain odds

 

A leader board with bonus points will act as a good discussion starter among players and subject of social media posts.

So, the benefits of tournaments should now be obvious. The major benefits can be summarized as below:

  • Encourage interaction among players and build a sense of community
  • Provide value-addition by allowing the players to compete among themselves
  • Build brand loyalty among players by offering them points and bonuses

What the Players Gain from Tournaments?

Surely they gain better enjoyment out of tournaments. And there is always a feel good factor, especially who do well in the tournament.

As for any rewards, it’s up to the operator to decide on this after careful consideration of the cost-benefit scenario. The Smartico tool offers three options:

  1. The players win Points, which is part of Smartico Gamification tool and allows players to buy bonuses and other items from the Gamification Shop.
  2. The players win bonuses directly from the operator. For this, the Gamification tool requires API access to the platform’s bonus system.
  3. The players win gifts directly from the operator. The gifts can be anything that the operator deems fit, such as an iPhone or a PS5.

To sum up, Smartico Tournaments is a hassle-free tool to enhance customer engagement and activities. With tournaments, you can be sure of one thing: the CRM division will not hit a dead end.

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Latest News

Spinomenal releases Immortal Warlords

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31 minutes ago

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March 31, 2025

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Leading iGaming content provider Spinomenal has released its brand new Immortal Warlords slot game, part of the studio’s Mythology Series.

The main game features a 5-reel layout with four legendary warriors from different mythologies doing battle on the reels. The battlefield is set in an ominous, fantasy-themed land watched over by a castle in the distance.

Players will be immersed in a land dominated by ancient Egyptian gods, Roman gladiators, Viking chieftains and Samurai warriors, all brought to life with a brooding soundtrack.

Warlords Tyr, Maathes, Hachiman and Ares each have their own Free Spins feature which are activated with three or more full-sized scattered free spins symbols.

Each occasion players discover three or more Free Spins symbols, they will pass onto the next Free Spins feature, seeking big returns. The first stop is Tyr and he brings the Winning Symbols Respins. In this game, all winning combinations trigger a respin, with winning symbols remaining in place while non-winning symbols are replaced with new ones.

The next Free Spins feature is Extra Wilds and is represented by Maathes. This time while the reels are spinning, three to five extra wild symbols can appear on the slot to boost winning chances. Five wild symbols on a winning line will pay x300.

Players who land another three or more full-sized scattered free spins will meet with Hachiman – Shifting Reels Free Spins feature. After each win the game will trigger a free respin where all the reels move one row down and a new row on top will be revealed.

Last but not least is Ares where Stacked Wild Respins are in play. Each time a stacked wild symbol lands fully on the reel a respin will be triggered.

Spinomenal CO-CEO, Omer Henya commented: “Immortal Warlords gives players the chance to forge their own legendary conquests as they hunt for battle spoils. With four distinct Free Spins features and engaging gameplay, victory is within a spin’s reach.”

The post Spinomenal releases Immortal Warlords appeared first on European Gaming Industry News.

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ComeOn Group introduces Casinostuen to the Danish market

Published

31 minutes ago

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March 31, 2025

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ComeOn Group announced the launch of Casinostuen in Denmark – a brand-new, casino-first platform offering a full suite of gaming experiences. Powered by ComeOn Group’s in-house Casino and Sportsbook platform, Casinostuen is designed to provide a welcoming and entertaining space for players, featuring an extensive range of casino games, live casino, sports betting, the award-winning in-house casino streaming platform WeSpin, and a dedicated retention program. Additionally, players can enjoy exclusive bespoke games crafted by ComeOn Group’s in-house games studio, further enhancing the unique Casinostuen experience.

To bring Casinostuen’s unique personality to life, the brand is launching with its charming new ambassador – Elmer the Squirrel. Elmer embodies the fun, cosy, and engaging atmosphere that Casinostuen aims to deliver to its players. His playful spirit reflects the brand’s commitment to an immersive, enjoyable, and safe gaming experience.

Casinostuen aims to stand out in the market by offering a warm and inviting environment where players can enjoy their favourite games in a relaxed setting. The platform is designed with user experience at its core, ensuring a seamless, high-quality gaming journey.

Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “We are thrilled to introduce Casinostuen to the Danish market. Our goal is to create a gaming experience that feels both safe, exciting and welcoming, and with our diverse product offering and the introduction of Elmer, we believe Casinostuen will quickly become a favourite among Danish players.”

The post ComeOn Group introduces Casinostuen to the Danish market appeared first on European Gaming Industry News.

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Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner

Published

31 minutes ago

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March 31, 2025

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GOD55, a premier online gaming platform and leading operator in Southeast Asia, is proud to announce its partnership with Birmingham City Football Club as the club’s Official Asian Betting Partner.

Established in 2016, GOD55 has become one of the biggest and most trusted brands in the online gaming industry, offering a wide range of betting and entertainment options, including casino games, sports betting, and live dealer experiences. Leveraging cutting-edge technology, the platform provides users with seamless mobile and desktop access, real-time data integration, and high-quality streaming for live events.

As part of this exciting partnership, GOD55 has launched an exciting announcement film, filmed on location at Birmingham City’s St. Andrew’s @ Knighthead Park and Elite Performance Innovation Centre.

A spokesperson for GOD55 commented: “We are delighted to partner with Birmingham City, a club with a rich history and a dedicated global fanbase. This collaboration reflects our commitment to connecting with football enthusiasts and delivering an enhanced entertainment experience. Together, we aim to engage fans in innovative ways, celebrating the beautiful game while offering a world-class gaming platform for our users in Asia.”

Birmingham City also expressed their excitement about the partnership: “We’re thrilled to welcome GOD55 to the Birmingham City family as our Official Asian Betting Partner. This partnership highlights the club’s growing international appeal and provides an opportunity to further engage with our supporters in Asia. We look forward to working closely with GOD55 to achieve great things together.”

The post Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner appeared first on European Gaming Industry News.

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