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Jade Entertainment doubles up with Lucky Yeti sportsbook for Indian market, and Jade Sportsbet in the Philippines

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Leading Asian operator, Jade Entertainment, has announced a bold dual-sportsbook launch for the Indian and Philippines markets. Lucky Yeti, its breakthrough digital sportsbook and casino, is custom-built for the unfolding Indian sports betting market. While Jade Sportsbet, certified and regulated by PAGCOR, is primed to exploit fast-moving online and retail opportunities across the Philippines.

Both sportsbooks are powered by RPM Gaming, an emerging force in online and retail betting and gaming across emerging markets. Their unique combination of pricing models, coupled with a curated selection of odds from the industry’s best data feed suppliers, grants customers access to the most sophisticated and reactive in-play prices on the sports they love, with competitive markets available across a high-octane sporting summer – featuring the rescheduled Euro 2020 football, basketball’s NBA Playoffs, the Pakistan Super League and the postponed IPL cricket which recommences on 19th September.

Lucky Yeti features a mobile-first tailored interface, localised for responding to native demands and player enthusiasms around the most popular sports in the territory. These culturally-contingent Indian-market offerings also extend to casino where popular lottery and virtual TV games sit alongside classic card games, whose immersive gameplay is tailored to give players an engaging experience in a card-playing, sports-mad territory.

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Live casino, in particular, has captured players’ imaginations since Lucky Yeti’s launch, with best-in-class products from BetGames.TV, Ezugi and Evolution capturing engaging, real-time table games, such as Andar Bahar and Teen Patti. These games are filling the void for authentic user experiences at a time when land-based gaming across Asia as a whole is severely restricted due to the pandemic.

These multilingual sportsbooks are respectively localised for Hindi and Filipino languages, while Jade Sportsbet is breaking new ground with its flexible use of OTP (one-time password) account-recognition and QR codes, a key convergence trend expected to belatedly marry up the offline and online journey for Philippines players with an intuitive omni-channel solution that nimbly negotiates the demands of stringent regulation for improved player security.

Joe Pisano, CEO of Jade Entertainment: “We’re thrilled to be up and running with Lucky Yeti, our first sportsbook targeting the Indian-facing market. While Jade Sportsbet, which will be launching soon, will revolutionise the Philippines digital space. Thanks to our software and operational partners at RPM Gaming, we were able to construct and curate these customized websites from scratch. Based on encouraging performances in both acquisition and retention metrics, it seems our customers are loving these local touches, too.

“Jade’s strategic direction is to roll out more online sites in legal international jurisdictions, as we continue to provide land-based operations with a bridge to the online world. Although the trend towards digital from land-based domains was already manifest, the pandemic has had a catalytic effect, increasing the surge in digitized entertainment. As the coronavirus has closed casinos across Asia, or simply made people far more reluctant to venture out because of the risks, Jade’s intersectional expertise from land-based to online has come to the fore.

“That said, I’m thrilled to say that Jade Sportsbet has now returned to Okada Manila and is performing extremely well.”

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AFC signs MoU with IBIA to strengthen fight against match-fixing

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The Asian Football Confederation (AFC)’s resolve to protect and safeguard the beautiful game in Asia was further underlined today through the signing of a four-year Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA).

Moving forward, the AFC and IBIA will work closely to detect irregular betting patterns and suspicious activities in football matches across Asia. IBIA, through its Monitoring and Alert Platform, will share real-time data on suspicious betting activity with the AFC, further enhancing the AFC’s abilities to promptly investigate potential match manipulation.

The AFC General Counsel and Director of Legal Affairs, Mr. Andrew Mercer said: “The AFC’s Vision and Mission has outlined our steadfast ambitions to uphold the highest ethical and sporting standards, and we are committed towards preserving our key tenets of fair play and integrity.

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“Leveraging on strong collaborations with the world’s leading organisations is imperative to our fight against match-fixing and this MoU with IBIA further strengthens our ability to ensure football in Asia remains clean for the benefit of our future generation of fans, players and all our valued stakeholders.”

Khalid Ali, CEO of IBIA, said: “Cooperation is a vital part of any effective integrity monitoring and investigatory framework and IBIA is delighted to be able to strengthen its relationship with the AFC through this important information sharing collaboration. For its part, IBIA will seek to safeguard the AFC ecosystem by utilising the monitoring of its members’ global customer account activity, which covers over $300bn in sports betting per annum.”

Mr. Mercer, added: “The AFC is committed to promoting integrity, ethics, and fair play in Asian football and we are pleased to work with IBIA as we strive to enhance our capabilities to monitor and address suspicious activities, ensuring that football in Asia is safeguarded from the threats of match manipulation.”

The MoU between the AFC and IBIA marks a significant step forward in the fight against match-fixing in Asian football with both organisations dedicated to creating a secure environment for the sport, fostering trust amongst fans, players and all stakeholders.

The post AFC signs MoU with IBIA to strengthen fight against match-fixing appeared first on European Gaming Industry News.

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Online Casino Platform 96M Partners with Formula 1

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Formula 1 and 96M, a premier Asian online casino platform, have officially announced a landmark partnership, bringing a new wave of excitement to fans throughout the region. This collaboration establishes 96M as the official betting partner of F1 in Asia, offering exclusive content, innovative betting opportunities and a forward-looking perspective on the future of both industries.

This partnership goes beyond the standard offerings. Fans can look forward to exclusive content tailor-made for the Asian market. Not only will fans gain a deeper understanding of the sport, but they’ll also be armed with the knowledge to make informed betting decisions.

96M will offer a thrilling array of exclusive betting options specifically designed for the Asian market. From daring pre-race predictions to in-play wagers that keep the adrenaline pumping, this partnership promises to elevate the viewing experience for fans of all levels.

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To celebrate this exciting collaboration, 96M is launching a special prediction promotion with a unique twist. Fans can participate by predicting race outcomes on the 96M platform via the one-of-a-kind F1 Airdrop. This innovative promotion promises a thrilling way for fans to engage with the sport and potentially score exclusive incentives.

This partnership is poised to redefine the landscape of both online betting and motorsport. By leveraging F1’s global reach and 96M’s expertise in the Asian market, the collaboration aims to set new standards for innovation, responsible gaming and audience engagement. With a shared commitment to delivering exceptional experiences, F1 and 96M are positioned to lead the industry forward.

The partnership officially commences ahead of the 2024 Singapore Grand Prix, marking the beginning of a thrilling new era for both F1 and 96M.

The post Online Casino Platform 96M Partners with Formula 1 appeared first on European Gaming Industry News.

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Fun88 and Dale Steyn Team Up for Another Winning Partnership

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Fun88, a leading online gaming platform, announced the continuation of its partnership with legendary cricketer Dale Steyn as its brand ambassador. This collaboration, which began in 2023, has significantly strengthened Fun88’s credibility and trustworthiness in the global gaming industry. The company is excited to have Steyn with them for another year, connecting with fans everywhere.

Dale Steyn, a former South African cricketer renowned for his exceptional cricketing career and celebrated as one of the greatest fast bowlers in the history of the sport, brings with him a wealth of experience & a legacy of excellence. His association with Fun88 underscores the platform’s commitment to providing a safe, secure and reliable gaming experience for all users.

Dale Steyn said: “From humble beginnings to the world stage, I made it through hard work, dedication, and belief. I pushed limits, broke barriers, and never forgot to have fun. Now, with FUN88, my journey continues. Whether it’s your next big game or a shot at fame, Fun88 is your guide. Play Fun, Win Big!”

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Over the past year, Steyn’s role as a brand ambassador has played a pivotal role in elevating Fun88’s reputation. His professionalism, along with his love for sports, matches Fun88’s values of transparency, caring for customers and providing top-quality entertainment. His presence has helped Fun88 connect with sports fans on a deeper level and bring them closer to the action. As Fun88 continues to expand, the platform is looking forward to strengthening its relationship with Steyn.

Fun88 is a leading name in the sports industry, sponsoring well-known teams and events across various sports like cricket, football and kabaddi. The platform is dedicated to promoting sportsmanship and connecting fans with their favorite games through innovative, engaging experiences, offering exciting opportunities for sports lovers to interact with teams and events through betting and live-action features.

The post Fun88 and Dale Steyn Team Up for Another Winning Partnership appeared first on European Gaming Industry News.

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