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Baltics

NHL partners with betting brand OlyBet

Published

3 years ago

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Reading Time: 2 minutes

 

Will engage fans in Baltic Region through online platforms, retail, casinos

Olympic Entertainment Group, OlyBet and the National Hockey League (NHL)  announced a new partnership naming flagship betting brand OlyBet the Official Sports Betting Partner of the NHL in the Baltic region.

OlyBet will use official NHL branding to amplify the partnership in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well as across OlyBet’s digital assets. As an Official Sports Betting Partner of the NHL®, OlyBet will also receive premier marketing opportunities across the NHL’s social and digital media assets. In addition, OlyBet will leverage promotional opportunities in connection with the NHL’s calendar of marquee events — including regular season games, the Stanley Cup® Playoffs and Stanley Cup® Final, and international events including the NHL Global Series.

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“We are thrilled to welcome OlyBet to the NHL family”, said John Lewicki, NHL Vice President, Business Development and Partnerships, International. “There are legions of loyal and passionate NHL fans in the Baltics, and partnering with OlyBet, the top sports betting brand in the region, provides a terrific opportunity for the NHL to further fan engagement in this part of Europe.”

“This is the beginning of a great partnership with the NHL to promote the brands and the sport. Ice hockey is very popular in our markets and our customers will now have more opportunities to engage with the NHL through live broadcasts and games, local events, social media and the best betting experiences in Europe,” said Corey Plummer, Chairman and CEO, Olympic Entertainment Group and OlyBet Holdings. “The combined brand power, excitement of the sport and live experiences is a proposition that our customers love and will have more of with the NHL partnership. Sport helps people connect with family and friends, the ambitious and the passionate. We live for these moments and could not be more excited to have this partnership.”

This unique partnership was also supported by Sportradar, the NHL’s Official Global Data Distributor. The NHL is utilizing ad:s, Sportradar’s data-driven marketing solution providing the League with digital marketing services to develop sports betting partnerships outside of North America.

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Baltics

HIPTHER Announces the BALTIC & Scandinavian Gaming Awards 2024 Shortlists

Published

3 days ago

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April 30, 2024

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HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is excited to announce the Shortlists for the Baltic & Scandinavian Gaming Awards (BSG Awards), that will honour iGaming industry excellence in the Baltics and Nordics regions for 2024.

Hosted under HIPTHER’s Pioneering GameTech Event in the Baltics, the MARE BALTICUM Gaming & TECH Summit, the BSG Awards recognize and celebrate the achievements of the very best of the iGaming industry, as voted by their peers.

The Final Vote will be cast at the MARE BALTICUM Gaming & TECH Summit by the participants of the conference, and the Winners will be crowned at the BSG Awards 2024 Ceremony that will take place during the event on 4 June 2024.

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HIPTHER is thankful to all the esteemed industry professionals who voted online and decided the Shortlists across a series of streamlined Categories covering iGaming Operators, B2B Providers, and Connected Services such us Testing Laboratories and Payment Service Providers.

View the Baltic & Scandinavian Gaming Awards Shortlists

 

Baltic & Scandinavian Gaming Awards – BSG Awards 2024 Categories

Baltics: Operators Categories:

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  1. Best Online Casino in the Baltics
  2. Best Sports Betting Operator in the Baltics

 

Baltics: B2B Categories:

  1. B2B Providers (Sports): Best eSports Service Provider in the Baltics
  2. Best Fantasy Sports / Virtual Sports Provider in the Baltics
  3. Rising Star in Baltic Fantasy Sports / Virtual Sports
  4. Rising Star in Baltic Sports Betting Technology
  5. Best Sports Betting Provider in the Baltics
  6. B2B Providers (Casino): Best Online Casino Provider in the Baltics
  7. B2B Providers (Casino): Best Slots Provider in the Baltics
  8. B2B Providers (Casino): Best Live Casino Provider in the Baltics
  9. B2B Providers (Casino): Rising Star in Baltic Online Casino Technology
  10. Connected Services – Best Payment Service Provider in the Baltics
  11. Connected Services – Best Testing Laboratory Provider in the Baltics

 

Nordics: Operators Categories:

  1. Nordics: Best Online Casino in the Nordics
  2. Nordics: Best Sports Betting Operator in the Nordics

Nordics: B2B Categories:

  1. B2B Providers (Sports): Best eSports Service Provider in the Nordics
  2. B2B Providers (Sports): Best Fantasy Sports / Virtual Sports Provider in the Nordics
  3. B2B Providers (Sports): Rising Star in Nordic Fantasy Sports / Virtual Sports
  4. B2B Providers (Sports): Rising Star in Nordic Sports Betting Technology
  5. B2B Providers (Sports): Best Sports Betting Provider in the Nordics
  6. B2B Providers (Casino): Best Online Casino Provider in the Nordics
  7. B2B Providers (Casino): Best Slots Provider in the Nordics
  8. B2B Providers (Casino): Best Live Casino Provider in the Nordics
  9. B2B Providers (Casino): Rising Star in Nordic Online Casino Technology
  10. Connected Services – Best Payment Service Provider in the Baltics
  11. Connected Services – Best Testing Laboratory Provider in the Baltics
  12. Connected Services – Best Hosting Provider in the Baltics

Congratulations and best of luck to all the Shortlisted Companies!

See you in Tallinn & the MARE BALTICUM Gaming & TECH Summit 2024 – Register Now

The post HIPTHER Announces the BALTIC & Scandinavian Gaming Awards 2024 Shortlists appeared first on European Gaming Industry News.

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Baltics

Evoplay bolsters presence in Lithuania with Betsafe deal

Published

7 days ago

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April 26, 2024

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Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.

The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.

Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.

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The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.

Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.

“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”

Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.

“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”

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The post Evoplay bolsters presence in Lithuania with Betsafe deal appeared first on European Gaming Industry News.

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Baltics

CT Interactive has concluded a key deal with Twinsbet.lt

Published

1 week ago

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April 23, 2024

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CT Interactive has concluded a key deal with Twinsbet.lt, marking a significant milestone in its strategic expansion across the Baltic region. The deal, primarily focused on the Lithuanian market, signifies CT Interactive’s commitment to enhancing its footprint in Estonia, Lithuania, and Latvia.

Milena Tsankarska, CCO at CT Interactive, expressed her confidence about the collaboration, stating: “We are thrilled to partner with Twinsbet.lt, a reputable player in the market. This strategic alliance aligns perfectly with our mission to deliver cutting-edge gaming experiences to players across the Baltics.”

Antonio Donov, Business Development Manager EMEA at CT Interactive, said: “Twinsbet.lt’s dedication to providing top-quality gaming services resonates with our own values. This collaboration opens up new avenues for growth and innovation, allowing us to cater to the diverse preferences of players in the region”.

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Through this deal, games like Chili Fruits, Coffee Magic, Pot-o-Luck, 40 Treasures, Lucky Clover and more will become available at Twinsbet.lt.

“This collaboration with CT Interactive underscores our commitment to delivering unique gaming experiences to our customers. By leveraging CT Interactive’s expertise and innovative solutions, we are confident in our ability to elevate the gaming landscape in Lithuania and beyond”, commented a Gunnar Vilk COO of Twinsbet.lt.

The post CT Interactive has concluded a key deal with Twinsbet.lt appeared first on European Gaming Industry News.

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