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Betsson strengthens its commitment to Latin American football and becomes official regional sponsor of CONMEBOL Copa América 2021

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Betsson, the leading online gaming operator, has signed an agreement with the South American Football Confederation, CONMEBOL, to be the official regional sponsor of CONMEBOL Copa América 2021.

During 2020-2021, Betsson Group has been expanding in Latin America with expansions into Brazil, Colombia, Argentina, and Mexico, as well as strong sponsorships in Peru aimed at strengthening further the Betsson flagship brand in the region.

“At Betsson, we are passionate about sport, especially football and what better way to show this passion than by being part of the oldest national team football championship in the world. The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for this region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences,” said Jesper Svensson, CEO of Betsson Operations.

As part of the agreement, Betsson gets a wide range of benefits and exposure opportunities, including branding rights, perimeter board signage and video boards in the stadium, press backdrops, and banners on the official website and mobile app. Betsson will also be the exclusive sponsor of the ‘Match Line Up’ for all 28 matches as well as the exclusive sponsor of the much anticipated ‘Player of the Week’ polls on CONMEBOL Copa America’s official social media channels. Betsson Group will also be able to use some of the CONMEBOL Copa America branding assets for their Colombian brand, Colbet, when Colombia is playing.

“This is a fantastic opportunity to raise Betsson’s brand awareness to a new level in the markets we’re operating in. We know that CONMEBOL Copa America is a huge event and is very popular in LATAM countries, and beyond,” concluded Jesper Svensson.

From CONMEBOL the Commercial Director Juan Emilio Roa confirmed the importance of such partnership in order to bring South American football fans amazing experiences “We see this partnership as a milestone in CONMEBOL Copa America history. It connects football lovers through the sports passion and cheerful experiences with their national teams’ performance in the world’s most traditional national teams competition.”

By being the official regional Sports Betting site of CONMEBOL Copa America 2021, Betsson guarantees a fun, entertaining and safe betting experience for all its customers. The 47th edition of the Copa América is taking place between 13th June and 10th July and the ten participating teams in Copa América are Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.

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Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands

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Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developer’s unique, engaging slot titles in Ontario.

The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.

Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.

Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.

Jani Kontturi at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and we’re confident players here will respond just as positively to Thunderkick’s games as they have elsewhere.”

Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and we’re excited to see them go live in one of the most dynamic new regions in iGaming.”

The post Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands appeared first on Gaming and Gambling Industry in the Americas.

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Maverick Games Launches Sports Betting Operations in Ontario

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Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.

Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.

Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.

“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.

“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.

The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino

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Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).

“We are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,” said Jen Thomas, Chief of the Tsleil-Waututh Nation.

“We are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWN’s traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,” Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.

The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.

The post Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino appeared first on Gaming and Gambling Industry in the Americas.

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