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Vita Media Group expands portfolio with the acquisition of Trada Casino

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The Copenhagen-based company, Vita Media Group is excited to announce a new strategic investment with the acquisition of Trada Casino. In a vision of growth and ambition to set new standards in the iGaming community, this move sets a new milestone for the company.

Jimmi Meilstrup, Chief Executive Officer at Vita Media Group commented on the deal:

“We are more than delighted to add a respected brand as Trada Casino in the company’s portfolio. This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners. As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”

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Trada Casino is a well-known brand in the Igaming industry launched in 2014. The games on Trada Casino website are powered through Aspire Global technology.

What differentiates Trada Casino from its competitors is the reputation it enjoys among the players from different markets. Trada Casino has won the Casinomeister Best Customer Service award in 2016, 2017, and 2018, and numerous other respectful awards which make the casino stand out. And most importantly, Trada Casino passed the Pogg audit and got the deposit guarantee seal.

Tony Stewart-Lord, Director at Trada Casino, believes this acquisition will help Trada Casino to evolve.

“By combining the marketing expertise of Vita Media Group with the reputation of TradaCasino, we see this as the next step in the evolution of the casino. It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”

One of the first drastic changes for Trada Casino is that it will offer a chance to its players to win extra points, different prizes and rewards at the cross-loyalty platform Ekstrapoint.com. The players at Trada casino will also get the chance to exchange their extra points to products in the Ekstrapoint shop. As for the Ekstrapoint users, one of the new options they will receive in their experience are additional loyalty bonus packages that can be used at Trada Casino.

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Ekstrapoint.com is the first and biggest loyalty platform, designed and developed by Vita Media Group, with more than 300 partner casinos and more than 250.000 users. The platform is free to use and its intention is to bring back the fun in casino games for all casino enthusiasts in the world. The platform offers casino competitions and rewards players with extra points every time they play or sign-up for a partner casino offer. Once the players collect a certain amount of extra points, they can use their points in the Ekstrapoint shop.

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AC MILAN AND BOOMERANG SIGN A NEW REGIONAL PARTNERSHIP DEAL

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The global company offering a wide range of iGaming products becomes Rossoneri’s Official Regional Betting Partner in Europe

AC Milan is delighted to announce a new partnership with Boomerang, which will see the company become the Official Regional Betting Partner of the Rossoneri in Europe.

Boomerang, a global company founded in 2021, has rapidly established a strong worldwide presence. Its portfolio features a diverse range of sports betting products, including the flagship brand – Boomerang Sportsbook. The company has demonstrated a commitment to innovation and customer satisfaction, underscored by numerous industry awards.

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This partnership represents a significant milestone for both AC Milan and Boomerang. Both organizations are dedicated to building solid brand credibility and creating an innovative, long-term vision. Boomerang’s rapid growth and dynamic approach align perfectly with AC Milan’s commitment to excellence, strategic global growth, and fan engagement.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”

Ivan Kraynov, Co-Founder of Boomerang, added: “We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang. We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users.”

The post AC MILAN AND BOOMERANG SIGN A NEW REGIONAL PARTNERSHIP DEAL appeared first on European Gaming Industry News.

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Live in Latvia! Spelet.lv and Hacksaw Gaming Celebrate New Launch Together

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We are thrilled to announce a new partnership with the swiftly up and coming Spelet.lv, launching Hacksaw’s expansive portfolio of top-tier games on the Spelet.lv platform.

Popular Hacksaw Gaming titles, including Wanted Dead or a Wild, Le Bandit, R.I.P City, and Chaos Crew, are known for their unique user experiences and have captivated players globally. These titles, along with the full portfolio of slots and Dare2Win™ games, are now proudly featured in the dedicated Hacksaw tab on Spelet.lv’s platform. This exciting addition is set to captivate Spelet.lv users across Latvia!

Founded as a trusted online casino and sportsbook, Spelet.lv has been at the forefront of delivering exceptional gaming experiences. Since its establishment, it has continually pushed the boundaries and embraced emerging technologies.

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Spelet.lv expressed their enthusiasm about the launch: “Exciting News! We’re thrilled to announce a dynamic collaboration between Hacksaw Gaming and Spelet.lv! Get ready to elevate your gaming experience as we introduce Hacksaw’s innovative and immersive games to the Spelet.lv platform. Together, we’re not just launching games, we’re shaping the future of online gaming, one thrilling experience at a time. Players can look forward to a diverse selection of Hacksaw titles, ranging from thrilling scratch cards to engaging slots, all seamlessly integrated into the Spelet.lv experience. Whether you’re a seasoned gamer or new to the scene, there’s something for everyone to enjoy.”

Marcus Cordes, CEO of Hacksaw Gaming, also shares Spelet.lv’s outlook on this new beginning. “Another strong collaboration under our belts, driving our mission to revolutionise the industry and deliver innovative gaming experiences!”

The post Live in Latvia! Spelet.lv and Hacksaw Gaming Celebrate New Launch Together appeared first on European Gaming Industry News.

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MiFinity and Slotegrator Partner to Strengthen the Player Experience in iGaming

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MiFinity, the award-winning iGaming eWallet provider, announced a strategic partnership with Slotegrator, a renowned iGaming software company with over 10 years of experience. This collaboration empowers Slotegrator to offer its operator clients seamless access to MiFinity’s popular eWallet, streamlining payment processes and driving growth within the iGaming industry.

“We are thrilled to partner with Slotegrator, a respected leader in the iGaming software space,” said Paul Kavanagh, CEO of MiFinity. “By integrating MiFinity’s eWallet with Slotegrator’s Moneygrator payment gateway, we can provide operators with a robust and efficient payment solution that aligns perfectly with their business objectives.”

Slotegrator is a leading software supplier and aggregator for online casino and sportsbook operators, providing a range of products including its payment gateway – Moneygrator. With extensive geographic coverage and fast integration, Slotegrator empowers operators to launch and manage their iGaming businesses efficiently.
Enhanced Player Experience Through Secure and Convenient Payments

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The partnership with MiFinity offers significant advantages for Slotegrator’s operator network, particularly in boosting customer engagement. Operators can now provide players with a secure and convenient way to deposit and withdraw funds using the trusted MiFinity eWallet.

This not only enhances the player experience but also translates to benefits for the operators themselves. MiFinity’s extensive global reach also opens doors to new markets for Slotegrator’s operators. The MiFinity eWallet is available in over 225 countries, offers a wide range of local payment methods, 21 languages and 17 different currencies. With a MiFinity account, players can also hold up to 9 multi-currency eWallets so they can manage their spending more effectively.

With two merchants already in the onboarding process and the integration with Moneygrator on the horizon, this partnership is poised for a successful launch. MiFinity and Slotegrator’s combined expertise will help create a thriving iGaming ecosystem that prioritises efficient solutions and a best-in-class player experience.

The post MiFinity and Slotegrator Partner to Strengthen the Player Experience in iGaming appeared first on European Gaming Industry News.

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