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NordicBet resumes Liga sponsorship in Denmark

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The second highest football league in Denmark will again be known as NordicBet Liga

Betsson Group, through its brand NordicBet, and Divisionsforeningen, have agreed to resume the sponsorship of the first division football league in Denmark. With this renewal, the second highest football league in Denmark will again be known as NordicBet Liga.

NordicBet has been sponsoring this league since 2017 and was paused last year due to a change in regulation. The sponsorship can now resume as the regulations were amended. The newly signed agreement covers the 2021/2022 season, meaning that this league will once again be known as NordicBet Liga when it starts on 25th July 2021.

Claus Thomsen, CEO of Divisionsforeningen is glad that the unfortunate suspension of the deal did not diminish NordicBet’s commitment towards Danish football. The restart of the sponsorship sends a positive signal of support benefitting both the participating clubs and NordicBet Liga in general.

“We are happy that in cooperation with NordicBet, we can announce such positive news and continue our great cooperation after a year’s break. In NordicBet, we have a dedicated and stable partner with a focus on responsible gaming. They are a partner that is supporting Danish football even in such a challenging time for world football. This extension sends a signal that Danish football is still worth supporting”, says Claus Thomsen.

The collaboration between Betsson Group and the Danish First Division has been going on for a number of years. It started with Betsafe (2012-2013), NordicBet (2013-2014) and NordicBet (since 2017).

Ronni Hartvig, Chief Commercial Officer at Betsson Group, said “even though our sponsorship was on pause, we still continued supporting the clubs by looking on from outside the pitch and now we are happy to step back in the pitch and resume this great partnership. Our goal is to continue in strengthening the league and drive new initiatives which we hope will bring fans even closer to the clubs they support.”

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CT Gaming

CT Gaming Strengthens Its Presence with New Installations in Venezuela

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CT Gaming continues its successful expansion in Latin America with a series of new installations across Venezuela. The company’s top products can now be found at prominent venues in Caracas, Guatire, and Puerto Ordaz. 

Following the strong performance and strategic installations across several Latin American countries, CT Gaming is reinforcing its footprint in the region. Leading gaming establishments in Venezuela are now equipped with the EZ Modulo 32/32/32 slot cabinet and the newest addition to the renowned Diamond King series – Diamond King 4. 

The multigame pack offers players a curated mix of 40 titles, blending classic favorites with innovative new games such as Zet FruitsClovers on Fire, and more. Notably, half of the titles are linked to the Diamond Tree Deluxe progressive jackpot, which provides players with enhanced gameplay features and the opportunity for exciting rewards. Another highlight of Diamond King 4 is the debut of the Buy Bonus feature, offering players direct access to bonus rounds and an elevated level of engagement and winning potential. 

Introducing Diamond King 4 to Venezuela is an important step in our development strategy, as the product strongly reflects our company’s strengths. Along with the other installations accomplished earlier this year, this launch further strengthens our presence and commitment to the Latin American market,” stated Roberto Muñoz, Regional Representative at CT Gaming. 

The post CT Gaming Strengthens Its Presence with New Installations in Venezuela appeared first on Gaming and Gambling Industry in the Americas.

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SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino

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SYNOT Games, a leading casino content provider, has announced a new strategic collaboration with Loco Casino, marking another significant milestone in the company’s ongoing expansion across Europe. Through this partnership, a diverse portfolio of SYNOT’s dice games is now live and available to Belgian players.

This launch reinforces SYNOT Games‘ commitment to entering regulated markets exclusively and underscores the company’s focus on partnering with licensed, high-quality operators. The integration was made possible via the Peppermill aggregator platform, a long-standing and trusted partner known for its robust infrastructure and seamless delivery capabilities.

“We are proud to see our content go live with Loco Casino, a respected and fully licensed platform in Belgium,” said Martina Krajčí, CCO at SYNOT Games.

“This partnership affirms our dedication to expanding in strictly regulated jurisdictions and bringing innovative, high-quality products to discerning players. Our dice games portfolio perfectly fits the Belgian market, and we are confident it will deliver strong engagement.”

Loco Casino’s management echoed this sentiment, highlighting the value of SYNOT Games’ product quality and innovative offerings.

“SYNOT Games has a reputation for delivering engaging content and effective retention tools, which aligns perfectly with our vision for the Belgian market,” said Dylan Bonczyk, Brand Operations Manager at Loco Casino. 

“We are excited to enrich our offering with SYNOT’s unique dice games, which we believe will resonate strongly with our players.”

The launch is the latest step in SYNOT Games’ broader strategy to solidify its presence in Europe’s most prominent regulated markets. By delivering localized, premium content and working with reliable aggregation platforms like Peppermill, the company continues to build strong relationships with top-tier operators.

This partnership emphasizes SYNOT Games‘ mission to provide visually striking and technically advanced games and tools designed to enhance player retention and long-term engagement, all within the boundaries of licensed, compliant environments.

The post SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino appeared first on European Gaming Industry News.

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Baltics

BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

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BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.

Our nominations reflect excellence in both Baltic and Nordic categories:

Baltic Categories:

  • Best Esports Service Provider in the Baltics
  • Rising Star in Baltic Sports Betting Technology
  • Best Virtual Sports Provider in the Baltics
  • Rising Star in Baltic Virtual Sports

Nordic Categories:

  • Best Esports Service Provider in the Nordics
  • Best Sports Betting Provider in the Nordics
  • Rising Star in Nordic Sports Betting Technology
  • Best Virtual Sports Provider in the Nordics
  • Rising Star in Nordic Virtual Sports

We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.

The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!

The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.

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